ADT's Bizarre #1 Reason For Video Surveillance

Author: John Honovich, Published on Apr 22, 2016

ADT is big but not very bright.

But even for them, their recent 'facts' on video surveillance are astounding.

A company that does $3+ billion in annual revenue should be able to make a credible case for their offerings, but not ADT.

Facts From ADT

ADT has published, "GET THE FACTS: 7 REASONS BUSINESSES NEED VIDEO SURVEILLANCE."

If you are expecting ADT to share facts, that is problem #1.

ADT's top reason is:

1. Deter criminal threats: Video surveillance can deter criminals. 60% burglars chose a different target when they detected the presence of surveillance cameras. **

The ** references citations / sources for their facts. There are 3 total sources referenced: 5 Ways Your Company Can Benefit From Security CamerasBenefits of Security Systems for Businesses and Keeping an Eye on Your Employees...the Ethical Way

Not Facts

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

Strangely, though, none of the sources, included the one specifically referenced, even mention the 60% burglar claim. And many of the other 7 'facts' and claims made on ADT's report have no mentions in the sources cited.

Worse - SEO Spam

Even more bizarre, 2 of ADT's sources are SEO spam. For example, the 5 Ways Your Company Can Benefit From Security Cameras is from VideoSurveillance.com (the maket leader in SEO spam) and is a fluff post, with no actual evidence or research. And the Benefits of Security Systems for Businesses post is SEO guest post spam. Ironically, that post is from an ADT competitor, who declares in the post "A good burglar alarm, installed by a reputable security company like I-Tech Security can protect you from this activity."

ADT Cares?

It looks like ADT just google'd for some basic video surveillance content, did not care about the origin or the obvious spammy nature of the content, and packaged it together for an ADT marketing promotion.

Even for ADT, though, it cannot be that hard to do better than that, right?

Comments (8): PRO Members only. Login. or Join.

Most Recent Industry Reports

Chinese Government Spies on Churches With Video Surveillance on Mar 27, 2017
The Chinese government is using video surveillance to spy on churches in China, reports UCANews, explaining: The [Chinese government]...
Burglar Alarm Sirens Guide on Mar 27, 2017
Sirens are used to alert users to an alarm condition. In this note, we examine how to choose, locate, and install alarm sirens, including Siren...
Dahua Distributor Bad Breakup on Mar 27, 2017
A Dahua distributor in Europe claims that Dahua took over his top customers, revoked his distributorship status, and left him with a large amount...
Everbridge Mass Notification Service Examined on Mar 24, 2017
Everbridge is expanding in the security space. In January 2017 Everbridge acquired PSIM platform IDV, and have also begun integrating with other...
Hikvision Removing Auto 'Phone Home' on Mar 24, 2017
Facing pressure over their cameras auto phoning home and their Chinese government ownership, Hikvision has begun quietly removing automatic...
Axis Camera Vulnerabilities From Google Researcher Analyzed on Mar 23, 2017
A Google security researcher has reported 6 vulnerabilities for Axis cameras, affecting multiple models and firmware versions. In this report, we...
OpenEye Takes Aim At Exacq on Mar 23, 2017
First Milestone targeted Exacq with a takeover offer, and now OpenEye is gunning for them with an offer to swap out Exacq for their cloud-managed...
Lock Keyways For Access Control Guide on Mar 23, 2017
Lock keyways can be the difference between a lock working or not. Understanding keyways is important for access control. Indeed, a member recently...
Broken Browser Support for Video Surveillance on Mar 22, 2017
Modern web browsers have left the security industry behind. Current Chrome, Firefox, and Microsoft Edge browsers do not support NPAPI plugins,...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact