ADT's Bizarre #1 Reason For Video Surveillance

By: John Honovich, Published on Apr 22, 2016

ADT is big but not very bright.

But even for them, their recent 'facts' on video surveillance are astounding.

A company that does $3+ billion in annual revenue should be able to make a credible case for their offerings, but not ADT.

Facts From ADT

ADT has published, "GET THE FACTS: 7 REASONS BUSINESSES NEED VIDEO SURVEILLANCE [link no longer available]."

If you are expecting ADT to share facts, that is problem #1.

ADT's top reason is:

1. Deter criminal threats: Video surveillance can deter criminals. 60% burglars chose a different target when they detected the presence of surveillance cameras. **

The ** references citations / sources for their facts. There are 3 total sources referenced: 5 Ways Your Company Can Benefit From Security CamerasBenefits of Security Systems for Businesses and Keeping an Eye on Your Employees...the Ethical Way

Not Facts

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Strangely, though, none of the sources, included the one specifically referenced, even mention the 60% burglar claim. And many of the other 7 'facts' and claims made on ADT's report have no mentions in the sources cited.

Worse - SEO Spam

Even more bizarre, 2 of ADT's sources are SEO spam. For example, the 5 Ways Your Company Can Benefit From Security Cameras is from VideoSurveillance.com (the maket leader in SEO spam) and is a fluff post, with no actual evidence or research. And the Benefits of Security Systems for Businesses post is SEO guest post spam. Ironically, that post is from an ADT competitor, who declares in the post "A good burglar alarm, installed by a reputable security company like I-Tech Security can protect you from this activity."

ADT Cares?

It looks like ADT just google'd for some basic video surveillance content, did not care about the origin or the obvious spammy nature of the content, and packaged it together for an ADT marketing promotion.

Even for ADT, though, it cannot be that hard to do better than that, right?

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