ADT's Bizarre #1 Reason For Video Surveillance

Author: John Honovich, Published on Apr 22, 2016

ADT is big but not very bright.

But even for them, their recent 'facts' on video surveillance are astounding.

A company that does $3+ billion in annual revenue should be able to make a credible case for their offerings, but not ADT.

Facts From ADT

ADT has published, "GET THE FACTS: 7 REASONS BUSINESSES NEED VIDEO SURVEILLANCE."

If you are expecting ADT to share facts, that is problem #1.

ADT's top reason is:

1. Deter criminal threats: Video surveillance can deter criminals. 60% burglars chose a different target when they detected the presence of surveillance cameras. **

The ** references citations / sources for their facts. There are 3 total sources referenced: 5 Ways Your Company Can Benefit From Security CamerasBenefits of Security Systems for Businesses and Keeping an Eye on Your Employees...the Ethical Way

Not Facts

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

Strangely, though, none of the sources, included the one specifically referenced, even mention the 60% burglar claim. And many of the other 7 'facts' and claims made on ADT's report have no mentions in the sources cited.

Worse - SEO Spam

Even more bizarre, 2 of ADT's sources are SEO spam. For example, the 5 Ways Your Company Can Benefit From Security Cameras is from VideoSurveillance.com (the maket leader in SEO spam) and is a fluff post, with no actual evidence or research. And the Benefits of Security Systems for Businesses post is SEO guest post spam. Ironically, that post is from an ADT competitor, who declares in the post "A good burglar alarm, installed by a reputable security company like I-Tech Security can protect you from this activity."

ADT Cares?

It looks like ADT just google'd for some basic video surveillance content, did not care about the origin or the obvious spammy nature of the content, and packaged it together for an ADT marketing promotion.

Even for ADT, though, it cannot be that hard to do better than that, right?

Comments (8): PRO Members only. Login. or Join.

Most Recent Industry Reports

Visio For Video Surveillance Design on Feb 20, 2018
Many integrators have standardized on AutoCAD for camera layouts but new users may be overwhelmed by its learning curve. Microsoft's Visio...
Health Care Insurance Integrator Benefits Statistics on Feb 20, 2018
How common and how much healthcare coverage is typically provided by security companies? 150+ integrators explained how their companies provide the...
Hikvision Deletes Genetec Support on Feb 20, 2018
There will be no peace between Hikvision and Genetec. A year after Genetec expelled Hikvision (and Huawei, citing Chinese government control...
Change Orders - Sometimes Necessary, Sometimes Unethical on Feb 19, 2018
Change orders are a common element in project sales. Sometimes they are a necessity and appropriate ways to deal with arising issues, but sometimes...
Bosch Merges Video, Intrusion and Access Businesses on Feb 19, 2018
Bosch is merging their "video systems, intrusion detection, as well as its access control and management software business units to form a single...
Why 3VR Failed on Feb 16, 2018
3VR destroyed transformed ~$65 million in VC funding into a $6.9 million exit. The reason they failed is simple. They bet on analytics. They...
"Fear Mongering": Hikvision USA Cybersecurity Director Dismisses Chinese Government Ownership Concerns on Feb 16, 2018
The facts are: The Chinese government created Hikvision and is Hikvision's controlling shareholder. Hikvision's Chairman, a Communist Party...
16:9 vs 4:3 Video Aspect Ratio Statistics on Feb 16, 2018
What aspect ratio do security integrators prefer? The 'standard' 4:3 or the 'wide' 16:9 one? 100+ integrators told us what they preferred, with...
Mercury Releases New Series 3 Redboard Access Panels on Feb 15, 2018
Mercury Security has their first major product release post-HID buyout, and things literally look different. The Series 3 SIO boards now are red...
Last Chance February 2018 Camera Course on Feb 15, 2018
This is the last chance to get into the Winter camera course, starts next Tuesday. Register now. IPVM provides the best education, live online...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact