ADT's Bizarre #1 Reason For Video Surveillance

Author: John Honovich, Published on Apr 22, 2016

ADT is big but not very bright.

But even for them, their recent 'facts' on video surveillance are astounding.

A company that does $3+ billion in annual revenue should be able to make a credible case for their offerings, but not ADT.

Facts From ADT

ADT has published, "GET THE FACTS: 7 REASONS BUSINESSES NEED VIDEO SURVEILLANCE."

If you are expecting ADT to share facts, that is problem #1.

ADT's top reason is:

1. Deter criminal threats: Video surveillance can deter criminals. 60% burglars chose a different target when they detected the presence of surveillance cameras. **

The ** references citations / sources for their facts. There are 3 total sources referenced: 5 Ways Your Company Can Benefit From Security Cameras, Benefits of Security Systems for Businesses and Keeping an Eye on Your Employees...the Ethical Way

Not Facts

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

Strangely, though, none of the sources, included the one specifically referenced, even mention the 60% burglar claim. And many of the other 7 'facts' and claims made on ADT's report have no mentions in the sources cited.

Worse - SEO Spam

Even more bizarre, 2 of ADT's sources are SEO spam. For example, the 5 Ways Your Company Can Benefit From Security Cameras is from VideoSurveillance.com (the maket leader in SEO spam) and is a fluff post, with no actual evidence or research. And the Benefits of Security Systems for Businesses post is SEO guest post spam. Ironically, that post is from an ADT competitor, who declares in the post "A good burglar alarm, installed by a reputable security company like I-Tech Security can protect you from this activity."

ADT Cares?

It looks like ADT just google'd for some basic video surveillance content, did not care about the origin or the obvious spammy nature of the content, and packaged it together for an ADT marketing promotion.

Even for ADT, though, it cannot be that hard to do better than that, right?

Comments (8): PRO Members only. Login. or Join.

Most Recent Industry Reports

Camera Calculator Class and IPVM Member Orientation October 2016 on Sep 28, 2016
Members, learn how to better design video surveillance systems and get the most out of your IPVM memberships with 2 upcoming live classes. Both...
Axis 4MP Camera Tested (M3046-V) on Sep 28, 2016
Axis has brought 4MP to its camera line in the new M3046-V, the highest resolution model in their revamped M30 series. We bought and tested this...
Hiring Spree At Aimetis 6 Months After Being Acquired on Sep 28, 2016
Aimetis was acquired in April 2016, and is now expanding almost all of their departments, hiring employees from Axis and other industry...
Camio Natural Language Processing Tested on Sep 27, 2016
The ex-Googler led team from Camio has advanced its video monitoring offering to include natural language processing. Camio ingests video,...
Access Door Controller Configuration Guide on Sep 27, 2016
Properly configuring access control door controllers is key to a professional system. These devices have fundamental settings that must be...
Hacked Dahua Cameras Drive Massive Cyber Attack on Sep 27, 2016
Cyber attacks are accelerating and IP cameras are behind many of them. Worse, last week, a 'massive' attack was carried out using numerous Dahua...
Axis Secretly Paid Anixter Sales People To Push Axis NVRs on Sep 26, 2016
Internal Axis communication shows how Axis paid Anixter and Tri-Ed sales people with secret bonuses to push Axis NVRs. In this report, we examine...
VLANs for Video Surveillance Tutorial on Sep 26, 2016
Many people confidently say to 'use VLANs' as an answer to IP video networking problems and as a way to signal expertise. But how should VLANs be...
Ambarella CEO Admits H.265 and 4K Not Popular on Sep 26, 2016
Ambarella is the main chip provider for high-end surveillance cameras driving higher resolution and new CODECs. While Ambarella has been pushing...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact