ADT Punished by US Government

By: John Honovich, Published on Mar 14, 2014

The US government is cracking down on deceptive marketers. And the industry's least favorite company, ADT, has been punished.

Inside this note, we break down the issues, sharing the specific deceptive practices, impact and contrast with real customer opinions.

Deceptive Marketing

*** ** ********** ** cracking **** ** ********* marketers. And *** ********'* ***** favorite *******, ***, *** been ********.

****** **** ****, ** break **** *** ******, sharing *** ******** ********* practices, ****** *** ******** with **** ******** ********.

Deceptive *********

[***************]

*** ** ******* ***** Commission ******* *** **** deceptive ********* *** *** has ******* (************).

****** **************** ******** ** $***,***+ to ******* *********.

*** ***** ******* ** the '****** ***' *** **** ** an ******** ** **** with ** *******, ****** undisclosed, ******** ** ***. Here's *** *****:

** ******, ***** ****** would **** **** ** their ********** ********* **** *** by ******* *** **** the ******* ** ****** them *** ****.

******* *** ***** **** self ********** '****************', ***** ***** **************, *** *** ***** appearances ******* *** *****.

ADT ******* / *****

*** *** ******* (********** *****). ** **** ** their **********, **** ** not **** ** ***** these *******, *** **** do **** *********** ************, including:

  • ******* *** ********* ******** any ************.
  • **** **** *** ***** existing *********** ************ (*** can****** ****** / ****** here).
  • *** * *****, **** records ** *** **********, and ********* ************* **** compliance ** ********* **********.
  • *** ***** **** **** for ** ***** *** next ** *****.
  • **** ********* ** **** order "*** ****** ** a ***** ******* ** up ** $**,***" ***** unfortunately *** *** ** pennies. 

Poor *** 

*** ***** ******** **** to ***'* *******,*********** ****:

"***** *** ******** ****** leader, *** *** ** endure **** ****** *** arrows **** ****."

**** ** ** ****** to * ******* **** can '*********' ***** ******** of ********* ** ******* to **** ******* ************ as **** *********** *******.

*** ******* ** **** ADT *** *** *** marketing ****** *** **** to **** ******* ****** practices. ** ** ******** for *** ********** ** intervene ** **** *****.

The ******

*** **** ***** ** bad ********* *** *** threat **** *** ***** get **** ** ** if ****** ****** ** them. *** ******* *** has **** ******* *********, the *** ** ****** to ***** **** **** closely.

Regular ****** **** ***

*** **** *** ** so **** **** ****** they ** *** ***.

*** ** ***** ****** on ****** *****. *** ** ********* every ***. **** ***** out***** ******** ****. ****'* *** **** the **** **** ** of *** **** ** this ***********:

Comments (8)

That same TV program once boasted my country (and province) only to find out later they were paid by tourism office to do so.

Who's not under attack on social media? Who raves about a company on social media. It's mostly people ranting. If your big, you're going to have some unhappy clients and those people are likely to have a facebook account. ADT still has brutal customer service, but I think the above post is rediculous. If i could call in and state the same about any home what monitoring service would be of any value. I just call in, say i'm on vacation, please turn off the system at this address and voila easy B&E.

Deegan,

For ADT, the complaints are non stop. Here's a few from right now:

It goes on and on.

As for who raves about companies on social media? There are lots of companies who get consistent rave reviews of Yelp, for example. Here's an example for security systems Los Angeles (of course, ADT gets crushed here again but many competitors do great).

Makes me think of GoDaddy. I'm creating a website with them right now. I've seen lots of reviews against them. In the end, I decided to try it anyway (on a monthly basis to be safe). Result? Much better (awesome) than my previous hosting provider, though GoDaddy is definitely more expensive when you start adding things ...

People will always attack the most successful. In politics, it's the same thing. When a political party thrives in polls, they become the target of nasty comments from weaker rivals.

"People will always attack the most successful .... they become the target of nasty comments from weaker rivals."

So you are saying that ADT rivals are creating thousands of phony Facebook accounts creating diverse detailed accounts of problem they have with ADT systems?

That and the fact that people like to have a common enemy to talk about. Here, everyone talks against Bell Canada yet, Bell Canada continues to thrive! Maybe the negative publicity actually helps them more than anything else.

And as for detailed ADT accounts, well ... sometimes people see problems that only exist in their mind. Other times, yes ADT installers screwed up. A couple complaining about the lack of security due to GSM signal being too weak to reach ADT's monitoring station. Well, now that I know such problem could arise, I'll try to remember to check their GSM signal via my cellphone before signing them up. Nonetheless, ADT has a 6-month money back guarantee. So, why staying with them and complaint? Because some people love to complain and that's a great opportunity for them to do so.

New comers are always put on a pedestal ... until they become well known. Same with celebrities, we all love them at first, then we trash them. <g>

We covered ADT's 6 month guarantee in this note. Here's an excerpt:

Money Back Service Guarantee

This policy offers to extend the 'satisfaction guarantee' period to 6 months, including subsequent monitoring fees. Given the value of this promise can exceed $1000 if taken full term, only large installation companies are able to offer it 'no questions asked'.

However, the fine print gives ADT the option/right to 'fix' things first:

"If during the six months following installation we are unable to resolve any installation/service-related concern, we will refund the installation charge and/or any monitoring fees paid after we have attempted to resolve your concerns."

This is clearly NOT a 'no questions asked' type policy, giving ADT the power and right to refuse refunds under the claim they have resolved the installation/service issues.

For the customer, it is hard to redeem a guarantee contingent upon prior 'make right' service if none is made or if it isn't deemed an issue to begin with.

Well Brian, as an installer, I sure wouldn't like to uninstall a system simply because the client changed his mind about having a system or later found a better deal elsewhere. I think it is perfectly normal that a no question asked refund not be granted. Have you ever done so yourself?

As for the GSM communication not working, well I think it is more the customer to be aware of such problem in his area even though I think the installer should check it out first ... There's a town nearby where the GSM signal cuts at different areas of town. Just walking a few meters sometimes help. People living in that town know the dead zones, the installers don't.

Just giving my 2 cents ... We installers have rights too. <s>

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports on Marketing

ZeroEyes Gun Detection Startup on Jul 16, 2019
A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist...
Bosch Integrating Sony Video Security Sales And Marketing Team on Jul 03, 2019
What is the future of Sony in video surveillance? In 2016, Bosch and Sony announced an atypical 'partnership'. Now, Bosch tells IPVM that they...
Directory of 60 Video Surveillance Startups on Jun 25, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
IFSEC 2019 Show Report on Jun 19, 2019
The UK's largest trade show, IFSEC, is underway and IPVM has been examining what is new and happening at the show. Inside, we cover: Huawei...
ADT Eliminating Acquired Brands, Unifying Under 'Commercial' Brand on Jun 14, 2019
ADT is eliminating the brands of the many integrators it has acquired over the past few years, including Red Hawk, Aronson Security Group (ASG),...
Nortek and SDS Fight Over Failed Settlement on Jun 05, 2019
Distributor SDS said they reached a deal with Nortek but Nortek says no settlement was reached and the suit is still on. In this post, based on...
Verkada Favorability Results 2019 on May 29, 2019
Verkada has taken the industry by storm with the fastest growing video surveillance sales organization ever and a half billion dollar valuation....
Security / Privacy Journalist Sam Pfeifle Interview on May 24, 2019
Sam Pfeifle is best known as the outspoken former Editor of Security Systems News. After that, he was publications director at the International...
Dahua USA Celebrates 5 Years of Errors on May 22, 2019
Dahua USA is, in their own words, 'celebrating' 5 years in North America or as trade magazine SSN declared: Dahua Technology finds success in...
Amazon Ring Public Subsidy Program Aims To Dominate Residential Security on May 20, 2019
Amazon dominates market after market. Quitely, but increasingly, they are doing so in residential security, through a combination of significant...

Most Recent Industry Reports

How To Quickly Assess An Unknown Company on Jul 23, 2019
There are hundreds of companies in the physical security markets, ranging from a flood of new startups to small companies that may or may not be...
Bosch Starlight 8000i Cameras Tested on Jul 23, 2019
Bosch has released their new Flexidome IP Starlight 8000i cameras, claiming "exceptional detail even in extreme low-light situations." To see...
Responsibility Split Selecting Locks - Statistics on Jul 22, 2019
A heated access debate surrounds who should pick and install the locks. While responsible for selecting the control systems, integrators often...
Vivotek Trend Micro Cyber Security Camera App Tested on Jul 22, 2019
Vivotek and Trend Micro are claiming five million blocked attacks on IP cameras, with their jointly developed app for Vivotek cameras. This new...
Avigilon ACC7 VMS Tested on Jul 22, 2019
Avigilon's Control Center 7 boldly claims it will "transform live video monitoring" with the new Focus of Attention "AI-enabled" interface. We...
History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to emerging into an AI cloud era.  The goal of this history...
Mobile Access Usage Statistics 2019 on Jul 18, 2019
The ability to use mobile phones as access credentials is one of the biggest trends in a market that historically has been slow in adopting new...
New GDPR Guidelines for Video Surveillance Examined on Jul 18, 2019
The highest-level EU data protection authority has issued a new series of provisional video surveillance guidelines. While GDPR has been in...
Wyze AI Analytics Tested - Beats Axis and Hikvision on Jul 17, 2019
$20 camera disruptor Wyze has released free person detection deep learning analytics to all of their users, claiming users will "Only get notified...
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact