Bad Move: ADT Markets Rival Amazon
By: John Honovich, Published on Aug 08, 2018
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Comments (10)
Undisclosed Integrator #1
It's a fine line they're dancing. On one hand, you want to appeal to the masses, and what better way to show that you're innovative than compatible with Alexa. Anything Smart Home related today, needs to have Google Home or Alexa compatibility or you're already falling behind. On the other hand, you are serving up your customers for an easy swap to Amazon. My thought is the average consumer is going to see this as a great feature and not realize that they can swap all home security over to Amazon at this point.
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Clint Hays
They should have promoted Google Home as a safer option than Alexa.
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Brian Rhodes
It is also interesting given that ADT has already partnered with a home automation platform (Samsung SmartThings) to the point they've co-branded product factory integrated with the technology:
So, not only is ADT 'cutting their own throats' by marketing a competitor, they are eroding their own marketshare by marketing that competitor.
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Ross Vander Klok
I think anything that ADT does to make them look more appealing to Amazon is a win. They are going to wither on the vine if they can't convince Amazon to scoop them up.
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Undisclosed Manufacturer #2
Almost like:
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John Bazyk
IPVMU Certified | 08/08/18 06:55pm
Damned if you do. Damned if you don't. Consumers want to control their systems from Alexa. If your system isn't integrated you may not win the business.
That being said, maybe it's time as an industry we push back against using AI like this in the home for your security system....or maybe that's a terrible idea and pushing against something as potentially big as AI will destroy you...maybe the AI will just destroy you in the coming years!
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