ADI's Price Match Guarantee Compared

Author: Brian Rhodes, Published on Aug 01, 2014

Few policies are more powerful than "price matching."

If a buyer sees a good deal elsewhere, they have no reason to stray away; just show the competitor price and get it then and there.

Brick and mortar retailers like ADI are under attack from online only providers and the dreaded 'showrooming' effect where a customer checks it out at a store, but buys it cheaper online.

To combat this, ADI has a 'Price Assurance' policy but what's the fine print? Is this attractive to buyers?

In this note we examine ADI's fine print, share feedback on what Anixter, Tri-Ed and ScanSource do, and compare what is the most attractive option.

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