ADI's Price Match Guarantee Compared
Few policies are more powerful than "price matching."
If a buyer sees a good deal elsewhere, they have no reason to stray away; just show the competitor's price and get it then and there.
Brick-and-mortar retailers like ADI are under attack from online-only providers and the dreaded 'showrooming' effect where a customer checks it out at a store, but buys it cheaper online.
To combat this, ADI has a 'Price Assurance' policy but what's the fine print? Is this attractive to buyers?
In this note we examine ADI's fine print, share feedback on what Anixter, Tri-Ed and ScanSource do, and compare what is the most attractive option.
The ******
** *** **** ****** ****, *** displays *****"***** ********* [**** ** ****** *********]" prominently:
******** ** *** **** ****** ** the **** ***** ** *** ******, which ****** "** **** **** *** distributor's ******* *********** *******" **** *** power ************ ******* ** '*** ***********' *** will ***** '******* *******'.
*** ***'* *********, **** ****** ***** not **** **** ***** *** *** cost ** ********, *** **** *********** save ***** ** ************ ****** ** purchasing *** ******** **** * ****** supplier. **** ******** **** *****, ***** shopping ************ *** ** * ******** exercise ******.
The **** ***** ***** ****
*******, *** ******** ******** ** '**** print' ******* ** *** ***** *** dramatically ****** *** ************, *** **** offer ** ** *********:
*** ***** ** ******* ** *** month ** ***** **** ***** ** mailed ** *** *** ** ***** for ***-******* ***** ** ***** ********.
**** ****** *** ****** ** **** current, ******** *********** ******* ** * competing ***********. **** ****** **** *** extend ** ****** ******** *****, **** those ***'* *********** ******* ** ********* materials *** *** *****. ***** ********? Sure, *** **** ** * ***** selection ** ***** **** **** *** competition *** *** **** ***** ** stocking *********.
** ******* *** ***** ** ******* significantly ***** **** *********** **** ****** pricing.
****** **** *** **** *** ********* is **** ******, ***** *********** ******** any *****-*** **** ***** **** ****** applies *** ***** ** **** * judgment ****. **** ****** ***** **** from * ********* ******? ** *** determines **** ** ** **** *** cheap, **** *** ****.
** ********, **** ***** *** ********* loopholes ** **** ******, ** ** not ****** **** *********** **** ******* 'price ********' ******** ***** *********,**** ** '*** ***' ******.
Rival ************
** ****** ***** ******** ******** ************ to *** **** '********' ******** **** honor. ****'* * *******:
- *******:*** *** ** ***** **** **** any ***** ******** ** ********** ** a '**** ** ****' *****, ********* the ******** ***** ** *** *******, purchase *******, *** ****** ********** ******** on *** ***** **** *******. ******* has ** ******* '***** *****' ******.
- ***/** ********:*** *** **** **** **** ***** the ****** ** ***** ***/**********, *** do *** ********* ***** **********'* ******.
- **********:******* ******** **** **** ********* ** adjust *******, *** *** *********** *** done ************ *** *** *** ** offered.
*******, *** **** ********** ***** ******** is ***** **** *******, ***********, ** internet-based ************. **** ***** ** ***** '110% *****' ********** **** **** *** prices ** ** ********** **%:
- ******* *:**** ********-**** *********** ***** *** ****** short *** ** *** *****, **** the **** ****** ********* *** ******* price-matching ******* ***** **** ** ***** for ** '********** ***********':
- ******* *:******* '***********' (**** **** ***** ** the ******) ****** ***** ******** *** 'qualifying *******' **** ** *********** ** what ******** *** ********:
- ******* *:*** ***** ***** ******** *** **** restrictions, *** **** ****** *********** ***********, excluding ******* ****** *** ********* *** items *** *** *********** - ** contrast ** ***'* ******:
********** ** *** **** ** ********-***** distributors, **** ** '***** & ******' location ******** *** ******* ******** ********* of ******** ********, ***** ** ****** risk ** ******** '****** **** ****' price ******** **********.