ADI's Price Match Guarantee Compared

By Brian Rhodes, Published Aug 01, 2014, 12:00am EDT (Info+)

Few policies are more powerful than "price matching."

If a buyer sees a good deal elsewhere, they have no reason to stray away; just show the competitor price and get it then and there.

Brick and mortar retailers like ADI are under attack from online only providers and the dreaded 'showrooming' effect where a customer checks it out at a store, but buys it cheaper online.

To combat this, ADI has a 'Price Assurance' policy but what's the fine print? Is this attractive to buyers?

In this note we examine ADI's fine print, share feedback on what Anixter, Tri-Ed and ScanSource do, and compare what is the most attractive option.

The ******

** *** **** ****** ****, *** displays their "***** ********* [**** ** ****** *********]" prominently:

******** ** *** **** ****** ** the **** ***** ** *** ******, that ****** "** **** **** *** distributor's ******* *********** *******" **** *** power ************ ******* ** '*** ***********' *** will ***** '******* *******'.

*** ***'* *********, **** ****** ***** not **** **** ***** *** *** cost ** ********, *** **** *********** save ***** ** ************ ****** ** purchasing *** ******** **** * ****** supplier. **** ******** **** *****, ***** shopping ************ *** ** * ******** ******** indeed. 

The **** ***** ***** ****

*******, *** ******** ******** ** '**** print' ******* ** *** ***** *** dramatically ****** *** ************, *** **** offer ** ** *********:

  • "*** ***** ** ******* ** *** month ** ***** **** ***** ** mailed ** *** *** ** ***** for ***-******* ***** ** ***** ********."

**** ****** *** ****** ** **** current, ******** *********** ******* ** * competing ***********. **** ****** **** *** extend ** ****** ******** *****, **** those ***'* *********** ******* ** ********* materials *** *** *****.  ***** ********? Sure, *** **** ** * ***** selection ** ***** **** **** *** competition *** *** **** ***** ** stocking *********.

  • "** ******* *** ***** ** ******* significantly ***** **** *********** **** ****** pricing."

****** **** *** **** *** ********* is **** ******, **** *********** ******** any ***** *** **** ***** **** policy ******* *** ***** ** **** a ********* ****. **** ****** ***** deal **** * ********* ******? ** ADI ********** **** ** ** **** too *****, **** *** ****.  

** ********, **** ***** *** ********* loopholes ** **** ******, ** ** not ****** **** *********** **** ******* 'price ********' ******** ***** *********,**** ** '*** ***' ******

***** ************

** ****** ***** ******** ******** ************ to *** **** '********' ******** **** honor. ****'* * *******:

  • *******:*** *** ** ***** **** **** any ***** ******** ** ********** ** a '**** ** ****' *****, ********* the ******** ***** ** *** *******, purchase history, *** ****** ********** ******** ** the ***** **** *******. ******* *** no ******* '***** *****' ******.
  • ***/** ********: *** *** **** **** **** ***** the ****** ** ***** ***/**********, *** do *** ********* ***** **********'* ******.
  • **********:******* ******** **** **** ********* ** ****** pricing, *** *** *********** *** **** individually *** *** *** ** *******.
*******, *** **** ********** ***** ******** is ***** **** *******, ***********, ** internet-based ************. **** ***** ** ***** '110% *****' ********** **** **** *** prices ** ** ********** **%:
  • ******* *:**** ********-**** *********** ***** *** ****** short *** ** *** *****, **** the **** ****** ********* *** ******* price-matching ******* ***** **** ** ***** for ** '********** ***********':

  • ******* *:******* '***********' (**** **** ***** ** the ******) ****** ***** ******** *** 'qualifying *******' **** ** *********** ** what ******** *** ********:

  • ******* *:*** ***** ***** ******** *** **** restrictions, *** **** ****** *********** ***********, excluding ******* ****** *** ********* *** items *** *** *********** - ** contrast ** ***'* ******:

********** ** *** **** ** ******** based ************, **** ** '***** & mortar' ******** ******** *** ******* ******** inventory ** ******** ********, ***** ** little **** ** ******** '****** **** cost' ***** ******** **********.

 

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