Few policies are more powerful than "price matching."
If a buyer sees a good deal elsewhere, they have no reason to stray away; just show the competitor price and get it then and there.
Brick and mortar retailers like ADI are under attack from online only providers and the dreaded 'showrooming' effect where a customer checks it out at a store, but buys it cheaper online.
To combat this, ADI has a 'Price Assurance' policy but what's the fine print? Is this attractive to buyers?
In this note we examine ADI's fine print, share feedback on what Anixter, Tri-Ed and ScanSource do, and compare what is the most attractive option.