Outside of continuing to disrupt the industry, it also seems add risk for Integrators and End Users.
If end users catch wind of these crazy 'sales' and tactics it will cause a headache when trying to sell them reputable and proven solutions. Though it is part of the job to prove the value of your solution, sometimes the sticker shock itself is simply too much to overcome.
From an end user standpoint, they could end up getting 'ripped off' so to speak by paying a premium price for each camera when they may otherwise be able to afford more cameras, etc., or simply save a bit more on the entire system. It's up to the Integrator to make the right decision on behalf of the customer and make sure they're spending the customers money wisely.