Analyzing ADI Branch Sales

Author: John Honovich, Published on Jan 29, 2016

ADI's branches are the heart of the trunkslammer / low end installer network. Cameras on ADI's shelves are more likely to be sold, as the value of convenience regularly trumps more sophisticated product selection for this side of the market.

But what manufacturers and products dominate ADI's branches? In this note, we rank the 11 manufacturers who made the cut, looking at their relative positioning and the impact on the market.

***'* ******** *** *** ***** ** *** ************ / *** *** installer *******. ******* ** ***'* ******* *** **** ****** ** ** ****, as *** ***** ** *********** ********* ****** **** ************* ******* selection *** **** **** ** *** ******.

*** **** ************* *** ******** ******** ***'* ********? ** **** note, ** **** *** ** ************* *** **** *** ***, ******* at ***** ******** *********** *** *** ****** ** *** ******.

[***************]

Branch ************

*** ******** * *** ******* **** *************** ******* ********** ** **** ** ********* ** **** ******. For *******, *** *** *** **** **** ** ******* ** recorders, ***., *** ********* ** **** ******. **** **** **** show *** ***** ****** ** ******, *** **** *** *********** across *************, ***** *******, ***.

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********

**** ** **** ** ***** *** ** ****** ***** ************ across *** ********:

 

******** ****** ** ***** ** - *** ****** ** ** cameras, ***** ******* *** ~** ************* ****** *****.

****: ** **** ******** ****, ******* * ******* **** ** manufacturers, **** ******* ********* ** *********, *-*** (*********) *** ********* (ADI's ******).

#1 ********

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#2 ****

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#3 *-***

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#4 *********

********* ** ************** *** ***** ********** *** *** **** ********** entry ** *** ****. *** ***** ** **** ********* **** ADI. *** **** ** **** *********'* ******** *** ******* ****** in *** ***** ** ******** ********. ***** **** *** ** supposed ** *** ***** *********, *** ****** ************ ***** ** indicate *********.

#5 ****

*** **** ******* *****, '*********' ************ ** *** ****, **** rounded *** *** *** *. ****** *** ******* ****' *** cost ****** (~$***), **** ** *** ****** **** ** *** $500 - $*,*** *****.

#6 **********

********** ** ***** *** ***** *** **** ********* **** ** American ***** ****, ** *******.

#7 *********

* ******* ** *** $*** ********* ******* **** *******.

# * *******

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# * ***** *** **

**** ***** *** ** **** ******** *** ******* *** ****** / *** **** ***** *** ***** ******* **** **** **** have **** (**********) ********* **** *** ******** ** ***** ** the ****** *****.

# ** *******

** *** *** ****** **** *** **** ********, *******'* *********** was ************ *** *******, **** **** * *** ****** *********, a ******** ** ***** *** **** ***** **** ********* *** ****.

Hikvision ~**% ** *******

****** ** *********, * *** (*** ***) *** ********** (*** OEM), ********* ********** ~**% ** *** ** ****** ****** ******* in *** ********, ***** ** **********. *** *** **** ******* the **** ******** ****** ** *** '*******', ******* ********** *******, or **** *** *** '*****' (**********).

ADI ** *** '********'

***** **** * ** *** *** * ***** ************ '*************' ** ADI *** *** *** ****** (* *** *** *********), *** has ******* *** **** ******* *** ********. ** *** ***** hand, ** ** ****** **** ******** *** **** ** **** can ******** ****** ******* *** ***** ****** *** **** ***** manufacturers ** *** **** ** ********* ******* ** *** ****** placement. 

Comments (3)

*** *** *** *********** *** **** *****?

*** ** *** ******* *** ******** ***** ****** ** *** were ** ***** *** ****** *****? ******* ** ** **** way ***** ******** ***** ********.

* ***** ***** *** ******* *** ***** "*********" ****** ** the ***** *** **** ***** ** ********. ******, ************, ******* return.

** ****** ** ******** ******** *** **** *** ******* * wide ***** ** **** *** * *** ********. ** ****, I ***'* ******* ** *** ******* ** ******, ************ ** project ******.

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