Actuate Raises $8 Million, Aims To Be Unicorn

By John Honovich, Published May 06, 2021, 09:42am EDT (Info+)

Actuate has raised $8 million, increasing customers by 10x in 2020, and aims to be a Unicorn, the company's founders told IPVM.

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In this note, we share feedback from the company's founders looking at where the company is growing, what it aims to become, and what challenges we believe the company will face.

**********

******* *** ********** ********** ** (*** **** **** *******)*** ******* **** *****-***** *** ********* but *** ******* *** ***** ******** to ******* ******** *********. *** *********, alone, ** * *****, **** ****** the ***** **** ** ***** ************ analytics.

**-********

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**** **** **-******* ***** ***** ****** ***** ** ***** ** * US ******, ****** ******, ** **-********* ** ******* *******, who ********* *** ******* ***** *** detection *********. **** *** ********** ** Chicago ***** *** *********.

Revenue, *********, *******

***** *** ******* *** *** ***** specific *******, **** *** *********** **** annual ******* *** ** *** ******** of *******, **** **** ********* ***** total ********* *** ** ****, **** ~100 ** **** *,*** ***, *** are ********* **,***+ *******.

** ******** *** ********* *** $** to $*** *******, ***** ***** ****** rate *** *** ***** ** ******** in ****-***** ******** ******** *********. ***** Actuate *** *** ******* ** *********, they ************ **** **** ******** * lot ** ******** **** ** *****.

Unicorn ********

******* **** ** ** * ******* (i.e., * ******* **** * *******-****** valuation). **** *** ********** ***** ******* currently (*.*.,***** ** * ******* **** **** revenue ** ~$* *******), ** *** *** ** **** hard *** *******. **** *****, ***** is ****** ** ******* *** ******* would **** ****** **** ** ***** $50 ** $*** ******* ****** ******* to ******* **** *********.

Employee ***** / ******

******* **** **** **** ~** ********* currently *** *** ******** ** ******* triple ********* ** *** *** ** 2021.

Product ********

****** **** ******** ******** **** ********, Actuate ***** **** ******** ******* *** do *** ****-** ********* ** *********** hardware, ***** ***** **** **** **** broadly *** **** *** ******** ********* (something **** ** ******* * ******** for ********* *******,*****, *******, ***.).

****** ******** **** *** *********, **** now ***** * ‘****** *********’ ********* suite ** ********* ‘********’ ‘******’ *** ‘behavioral’ – *****, ****, ****/****, *********, etc.

Go-To-Market, ****** **********, *** **********

**% ** *******'* ********* *** ***** between ****** ********** ********* *** ********** customers. **** ** ***** ******** ***** are ****** ********* ** ******* ************ (because *** ****** *** ******** ******* and *** ****** ***** **** ******** security *****). ******* ***** **** ***** "1,000 *********" ******** ********* ** ***** remote ********** *********.

*******

******* **** ***** ******* ** ** the ***** ** $* - $** per ******, ******* ** ***** ** analytics, ******, ***.

*** ******* / ********* *** **** separately *** ******* ******* *** *** analytics ****.

Avigilon / ****** ******** **********

******* ****** **** ** ** **** expensive ** *** *****-**** ******* *** their ********* **** ******-**** ******** ****. Additionally, **** ********* ******** ********* **** gun ********* *** **** *** **** detection **** *** *** ***** ******** in *******.

************, ** ****** *** ******** ** why *** *** ********'* ********* ******* (*** ******* ******** ** *** ********) *** **** ********** **** ***** users *** **** ***** ** ****** lower ****, ***-******** *******, *** ***** their *******.

** ***** **** ***** *** **** depends ** **** *********** ****** *** would *** *** *** **** **** are ****** ******* *** ***** (*.*., at $** *** *****, **** **** $1,000+ ** * *****, **** **** enough ** *** *** ****-*** ****, Avigilon, *****, ***. *******).

Risk - ****** *********

*********, ******* *** ** *********** **** so *** ******************************** ****-******* *********. ***** ******** ******* and ****** * ******* *** ** a *******, *****-**** (** *** **** term) ******** *** **** * ********.

*** *********** **** ** **** ****** manufacturers ** *** **** ** ** commoditized ** ********* ********* **** ******* and *** ****** ********* ** ******** to ******* ***** *** ******* *********. As ***** ******** ** ******* (*** the **** ******** *************** **** *******), Actuate **** **** ********** ********** ** why ***** ****** *** **** **** it ** ***** *** '****' ** camera ** ******** ********* ** *** their ********.

Execution, *** *&*

****** **** ***** ******** ******** **** emphasize *&* ** ******** ********, ** the ***-**** ******* *** ******** ******* accounts ** ** **, ** **** have * **** ****** ** ****** a ******* ******* *** ******** ** existing ******* **** *** ******* *** ways ** *** *********.

Comments (4)

*********** *******. **** *** *** *** opportunity ** **** *** ******* *** compare ** ******* ******** ****?

Agree: 1
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Funny

**, **'* ***** ******** *** ** but **'* ** ***-** *******. ***** this ******* *** ***** ******, ** might *** **'* ***** * ***** relative ** ****** ********* **** ** overall **** **** ****** ****.

Agree
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Informative: 1
Unhelpful
Funny

****** ********* ** ** *** **** early ****. ** **** **** ******* years (**** **** ********) ***** ** will ****** * **** *********** *** software **** ***** ********* ********* ** severs ****/**** **** ********* *************. ** that **** ***** ********* **** ***** video ********* ************ ** ** ******** on **** *******. ** ** ******* we **** *** ******* ********* ** we **** *** ****** ****** *** apps *** **** ******* *********** ******* dominate ******* ** ***.

**** * ** *** **** ** that *** *** ** * **** unicorn **** ******** ********/****** ***** ********* capabilities. *** ** *** *** ******* (governments, **************, ******** ***************, ************** ****, big ***********) **** ***** * **** solution (*** **** **** *** ** is ******** ******* **** *** ******** hundreds/thousands ** *******). ** ***** **** be ******** *** ******** ********** ******* abd * ****** **** ***** *** in ***** **** **** * ****** of ******* *** ***** *** ****** for *** **** ** *********.

Agree
Disagree
Informative
Unhelpful
Funny

*** ***** ** ******* ** *******, claims ******** ** ****** **,*** *******, speculate ***** **** ****** ****** ****** Brooklyn ****** ********:

Agree
Disagree
Informative
Unhelpful
Funny
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