Are you sure the respondents understood markup vs margin? your example above of a $500 door selling for $675 is 26% margin. Seems VERY low to me for the majority of the market....
Access Control Markups 2016
Published Nov 09, 2016 16:26 PM
Access control markups have remained solid, according to new IPVM integrator survey results.
Response Breakdowns
We asked integrators:
"What is your average markup on access control equipment? Has this markup changed, for better or worse, in the past 3 years?"
Here is the breakdown of markups:
*** ******* ****** ****** *** *********** offered *** **%, ******************** **** *** **** *************.
Markup *******
** ***** ** ********** / ******* ********, **** ********** ** **********/******* **:
****** ********** = ***** **** - Price **** / ***** ****
** *** ****** ** **%, **** a **** **** ***** $*** ** outfit **** ****** ***** *** ***** is ****** ** $***.
**** ********* *** *********** ******* ****** this ********** ******* ******* *** ********* taken **** *** *******.
Fairly ******
****** ******** ******* ***** *** ******* trend *** '******* *** ******* *******', many *********** ******** ****** ******* *** stable *** ************* ********* **** *** last ***** *****. **** *** ************** comments:
- "**-**%, **** ******** *** ****** *********** situations. ****** ***** *** ****."
- "******* ********* ****** ****** **********, ** **** get ***** ** *** *** ** highly ***********."
- "**%-**% - ****** *** ******** *** same **** *** **** * *****."
- "**%. ** ****'* *******."
- "** *******. *** ******** ******** *** past * *****."
- "**-**%. ** **** ******."
- "******* ** ****** **%. * **** that ****** ***** ** **** * years."
- "**** ** *** ******** **********."
Big ********** ******* *******
** ***** ** *** ***** ** ******** ***** ******* ********, *** **% ******* ******* ******* were ****** ***** *** ** *** of *** ******* ****** ******, ******** proprietary ******** ***** ******** ***** ********* registered ****** ******* ** ** **% commonly ******** ** ***** *******.
***** **** ***** **** ******* ******** hardware, ***** ** **** ** *** main ******** ******* ** **** ** mainstream ****** ******, ** ** *** surprising ** *** * ***** ***** of *** ****** ****** ******* ****** percentages.
Big *** & ***** ******* ********* *** ******
**** *********** ***** ******* *** ********* ******* for ****** **** ** **** ****** customers, ********** ***** ************* ***:
- "*** ******* ** **% *** ** ** started ***** ****** ******* ** *** lower ** ********* ** *** ***********"
- "** - **%. ** *** ****** pretty **********, ** **** *** ***** if *** *** ** ****** ***********."
- "*** ******* ****** ** ****** ******* is ************* **%. **** ****** *** stayed ******* *** *** **** * years, *** ****** ******* *** ******** (even ***** *** ********** *********, **** average **-**% *** ****)."
- "** **** ****** ******* * ***** contract ************ **** *** *********, ***** allows ** ** ******* * ****** regular **% ****** ** *********. *********, competitive *** **** ********* ****** **** margin."
Increased ******* *** ***
******** ************, ******* *********** ******** ******* have ******** ********* *** ***** ********** system, ******* *** ** '*********' ****** with ***** **** *********** ******** ** as ******** ************ **** **** ******** beyond ***** *******:
- "**% ******. ** **** ********* ** over *** **** ****** ** *****, and ******* "****** ** ******" ******** including ***** ** ******* *** ********* for *** ****** ** *** *** warranty."
- "****** ** ***** ********** *********** **** *** labor ********* ****."
- "**** ***** *** ****** *** **** over *** **** * *****. ** is *** *** ***** ** ** where *** ******* *** ******** ********."
- "*** ******* ****** *** ***** ** 40% ** **% ********* ** ***********. Even ****** **** *********** ******* *** out *****, *** ********* *** ********* more ******* ********."
Compared ** ***** ************
**** ** **** ****** *********** ** average******* *** *******, **** ******** *********** * ******* ~35% **********. *******, ******* ***** ****** pricing *** ************* ********* *** ******* are *****, ***** ********** ****** ****** have ******** ********** *** ********* **** the **** * *****.
Chinese *********** *** *** ******
***** ** ****** ******* ******* *** shrink ** ***** *****, *** ************ of ******* **** ****** ******* **** *** **** ** ** * major ******* ****** ** ********** ********. No *********** ************ ***** ******** *********** as *********** ** ******* **** ***.
Comments (3)
Armando Perez
Nov 09, 2016Brian Rhodes
Nov 09, 2016Those who provided answers in terms of margin were excluded, or were adjusted appropriately. Most answers specifically cited 'markup', as did the question.
In any case, the values above are pretty close to previous results, so there is some corroboration.
UI
Undisclosed Integrator #1
Nov 10, 2016