Access Control Markups 2016

By: Brian Rhodes, Published on Nov 09, 2016

Access control markups have remained solid, according to new IPVM integrator survey results.

Response Breakdowns

We asked integrators:

"What is your average markup on access control equipment? Has this markup changed, for better or worse, in the past 3 years?"

Here is the breakdown of markups:

****** ******* ******* **** remained *****, ********* ** new **** ********** ****** results.

Response **********

** ***** ***********:

"**** ** **** ******* markup ** ****** ******* equipment? *** **** ****** changed, *** ****** ** worse, ** *** **** 3 *****?"

**** ** *** ********* of *******:

[***************]

*** ******* ****** ****** our *********** ******* *** 35%, ******************** **** *** **** survey*******.

Markup *******

** ***** ** ********** / ******* ********, **** ********** ** calculated/defined **:

****** ********** = ***** Sold - ***** **** / ***** ****

** *** ****** ** 35%, **** * **** that ***** $*** ** outfit **** ****** ***** and ***** ** ****** at $***.

**** ********* *** *********** closely ****** **** ********** because ******* *** ********* taken **** *** *******.

Fairly ******

****** ******** ******* ***** the ******* ***** *** 'markups *** ******* *******', many *********** ******** ****** markups *** ****** *** significantly ********* **** *** last ***** *****. **** are ************** ********:

  • "**-**%, **** ******** *** highly *********** **********. ****** about *** ****."
  • "******* ********* ****** ****** **********, it **** *** ***** if *** *** ** highly ***********."
  • "**%-**% - ****** *** remained *** **** **** the **** * *****."
  • "**%. ** ****'* *******."
  • "** *******. *** ******** constant *** **** * years."
  • "**-**%. ** **** ******."
  • "******* ** ****** **%. I **** **** ****** fixed ** **** * years."
  • "**** ** *** ******** consistent."

Big ********** ******* *******

** ***** ** ******** ** ******** ***** Markups ********, *** **% ******* overall ******* **** ****** level *** ** *** of *** ******* ****** brands, ******** *********** ******** based ******** ***** ********* registered ****** ******* ** to **% ******** ******** by ***** *******.

***** **** ***** **** Mercury ******** ********, ***** in **** ** *** main ******** ******* ** over ** ********** ****** brands, ** ** *** surprising ** *** * wider ***** ** *** market ****** ******* ****** percentages.

Big *** & ***** ******* ********* *** ******

**** *********** ***** ******* are ********* ******* *** larger **** ** **** volume *********, ********** ***** competitively ***:

  • "********** ** **% *** as ** ******* ***** larger ******* ** *** lower ** ********* ** the ***********"
  • "** - **%. ** has ****** ****** **********, it **** *** ***** if *** *** ** highly ***********."
  • "*** ******* ****** ** access ******* ** ************* 30%. **** ****** *** stayed ******* *** *** past * *****, *** varies ******* *** ******** (even ***** *** ********** customers, **** ******* **-**% per ****)."
  • "** **** ****** ******* a ***** ******** ************ with *** *********, ***** allows ** ** ******* a ****** ******* **% markup ** *********. *********, competitive *** **** ********* affect **** ******."

Increased ******* *** ***

******** ************, ******* *********** reported ******* **** ******** increased *** ***** ********** system, ******* *** ** 'packaging' ****** **** ***** door *********** ******** ** as ******** ************ **** more ******** ****** ***** systems:

  • "**% ******. ** **** increased ** **** *** past ****** ** *****, and ******* "****** ** Bumper" ******** ********* ***** to ******* *** ********* for *** ****** ** the *** ********."
  • "******** ***** ********** *********** work *** ***** ********* work."
  • "**** ***** *** ****** the **** **** *** last * *****. ** is *** *** ***** we ** ***** *** pricing *** ******** ********."
  • "*** ******* ****** *** grown ** **% ** 55% ********* ** ***********. Even ****** **** *********** options *** *** *****, our ********* *** ********* more ******* ********."

Compared ** ***** ************

**** ** **** ****** integrators ** ************** *** *******, **** ******** *********** a ******* ~**% **********. However, ******* ***** ****** pricing *** ************* ********* and ******* *** *****, while ********** ****** ****** have ******** ********** *** unchanged **** *** **** 3 *****.

Chinese *********** *** *** ******

***** ** ****** ******* tighten *** ****** ** years *****, *** ************ of******* **** ****** *********** *** **** ** as * ***** ******* threat ** ********** ********. No *********** ************ ***** overseas *********** ** *********** to ******* **** ***.

Comments (3)

Avatar

Armando Perez

IPVMU Certified | 11/09/16 04:35pm

Are you sure the respondents understood markup vs margin? your example above of a $500 door selling for $675 is 26% margin. Seems VERY low to me for the majority of the market....

Avatar

Brian Rhodes

IPVMU Certified | In reply to Armando Perez | 11/09/16 04:43pm

Those who provided answers in terms of margin were excluded, or were adjusted appropriately. Most answers specifically cited 'markup', as did the question.

In any case, the values above are pretty close to previous results, so there is some corroboration.

Undisclosed Integrator #1

In reply to Armando Perez | 11/10/16 11:39pm

But that's the average though.

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