*** ******* ****** ****** our *********** ******* *** 35%, ******************** **** *** **** survey*******.
Markup *******
** ***** ** ********** / ******* ********, **** ********** ** calculated/defined **:
****** ********** = ***** Sold - ***** **** / ***** ****
** *** ****** ** 35%, **** * **** that ***** $*** ** outfit **** ****** ***** and ***** ** ****** at $***.
**** ********* *** *********** closely ****** **** ********** because ******* *** ********* taken **** *** *******.
Fairly ******
****** ******** ******* ***** the ******* ***** *** 'markups *** ******* *******', many *********** ******** ****** markups *** ****** *** significantly ********* **** *** last ***** *****. **** are ************** ********:
- "**-**%, **** ******** *** highly *********** **********. ****** about *** ****."
- "******* ********* ****** ****** **********, it **** *** ***** if *** *** ** highly ***********."
- "**%-**% - ****** *** remained *** **** **** the **** * *****."
- "**%. ** ****'* *******."
- "** *******. *** ******** constant *** **** * years."
- "**-**%. ** **** ******."
- "******* ** ****** **%. I **** **** ****** fixed ** **** * years."
- "**** ** *** ******** consistent."
Big ********** ******* *******
** ***** ** *** ***** ** ******** ***** Markups ********, *** **% ******* overall ******* **** ****** level *** ** *** of *** ******* ****** brands, ******** *********** ******** based ******** ***** ********* registered ****** ******* ** to **% ******** ******** by ***** *******.
***** **** ***** **** Mercury ******** ********, ***** in **** ** *** main ******** ******* ** over ** ********** ****** brands, ** ** *** surprising ** *** * wider ***** ** *** market ****** ******* ****** percentages.
Big *** & ***** ******* ********* *** ******
**** *********** ***** ******* *** typically ******* *** ****** jobs ** **** ****** customers, ********** ***** ************* bid:
- "*** ******* ** **% *** as ** ******* ***** larger ******* ** *** lower ** ********* ** the ***********"
- "** - **%. ** has ****** ****** **********, it **** *** ***** if *** *** ** highly ***********."
- "*** ******* ****** ** access ******* ** ************* 30%. **** ****** *** stayed ******* *** *** past * *****, *** varies ******* *** ******** (even ***** *** ********** customers, **** ******* **-**% per ****)."
- "** **** ****** ******* a ***** ******** ************ with *** *********, ***** allows ** ** ******* a ****** ******* **% markup ** *********. *********, competitive *** **** ********* affect **** ******."
Increased ******* *** ***
******** ************, ******* *********** reported ******* **** ******** increased *** ***** ********** system, ******* *** ** 'packaging' ****** **** ***** door *********** ******** ** as ******** ************ **** more ******** ****** ***** systems:
- "**% ******. ** **** increased ** **** *** past ****** ** *****, and ******* "****** ** Bumper" ******** ********* ***** to ******* *** ********* for *** ****** ** the *** ********."
- "****** ** ***** ********** *********** work *** ***** ********* work."
- "**** ***** *** ****** the **** **** *** last * *****. ** is *** *** ***** we ** ***** *** pricing *** ******** ********."
- "*** ******* ****** *** grown ** **% ** 55% ********* ** ***********. Even ****** **** *********** options *** *** *****, our ********* *** ********* more ******* ********."
Compared ** ***** ************
**** ** **** ****** integrators ** ************** *** *******, **** ******** *********** a ******* ~**% **********. However, ******* ***** ****** pricing *** ************* ********* and ******* *** *****, while ********** ****** ****** have ******** ********** *** unchanged **** *** **** 3 *****.
Chinese *********** *** *** ******
***** ** ****** ******* tighten *** ****** ** years *****, *** ************ of ******* **** ****** ******* **** *** **** ** as * ***** ******* threat ** ********** ********. No *********** ************ ***** overseas *********** ** *********** to ******* **** ***.
Comments (3)
Armando Perez
Are you sure the respondents understood markup vs margin? your example above of a $500 door selling for $675 is 26% margin. Seems VERY low to me for the majority of the market....
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