Access Control Markups 2016

By: Brian Rhodes, Published on Nov 09, 2016

 

Access control markups have remained solid, according to new IPVM integrator survey results.

Response Breakdowns

We asked integrators:

"What is your average markup on access control equipment? Has this markup changed, for better or worse, in the past 3 years?"

Here is the breakdown of markups:

 

****** ******* ******* **** remained *****, ********* ** new **** ********** ****** results.

Response **********

** ***** ***********:

"**** ** **** ******* markup ** ****** ******* equipment? *** **** ****** changed, *** ****** ** worse, ** *** **** 3 *****?"

**** ** *** ********* of *******:

[***************]

*** ******* ****** ****** our *********** ******* *** 35%, ******************** **** *** **** survey*******.

Markup *******

** ***** ** ********** / ******* ********, **** ********** ** calculated/defined **:

****** ********** = ***** Sold - ***** **** / ***** ****

** *** ****** ** 35%, **** * **** that ***** $*** ** outfit **** ****** ***** and ***** ** ****** at $***.

**** ********* *** *********** closely ****** **** ********** because ******* *** ********* taken **** *** *******.

Fairly ******

****** ******** ******* ***** the ******* ***** *** 'markups *** ******* *******', many *********** ******** ****** markups *** ****** *** significantly ********* **** *** last ***** *****. **** are ************** ********:

  • "**-**%, **** ******** *** highly *********** **********. ****** about *** ****."
  • "******* ********* ****** ****** **********, it **** *** ***** if *** *** ** highly ***********."
  • "**%-**% - ****** *** remained *** **** **** the **** * *****."
  • "**%. ** ****'* *******."
  • "** *******. *** ******** constant *** **** * years."
  • "**-**%. ** **** ******."
  • "******* ** ****** **%. I **** **** ****** fixed ** **** * years."
  • "**** ** *** ******** consistent."

Big ********** ******* *******

** ***** ** *** ***** ** ******** ***** Markups ********, *** **% ******* overall ******* **** ****** level *** ** *** of *** ******* ****** brands, ******** *********** ******** based ******** ***** ********* registered ****** ******* ** to **% ******** ******** by ***** *******.

***** **** ***** **** Mercury ******** ********, ***** in **** ** *** main ******** ******* ** over ** ********** ****** brands, ** ** *** surprising ** *** * wider ***** ** *** market ****** ******* ****** percentages.

Big *** & ***** ******* ********* *** ******

**** *********** ***** ******* *** typically ******* *** ****** jobs ** **** ****** customers, ********** ***** ************* bid:

  • "*** ******* ** **% *** as ** ******* ***** larger ******* ** *** lower ** ********* ** the ***********"
  • "** - **%. ** has ****** ****** **********, it **** *** ***** if *** *** ** highly ***********."
  • "*** ******* ****** ** access ******* ** ************* 30%. **** ****** *** stayed ******* *** *** past * *****, *** varies ******* *** ******** (even ***** *** ********** customers, **** ******* **-**% per ****)."
  • "** **** ****** ******* a ***** ******** ************ with *** *********, ***** allows ** ** ******* a ****** ******* **% markup ** *********. *********, competitive *** **** ********* affect **** ******."

Increased ******* *** ***

******** ************, ******* *********** reported ******* **** ******** increased *** ***** ********** system, ******* *** ** 'packaging' ****** **** ***** door *********** ******** ** as ******** ************ **** more ******** ****** ***** systems:

  • "**% ******. ** **** increased ** **** *** past ****** ** *****, and ******* "****** ** Bumper" ******** ********* ***** to ******* *** ********* for *** ****** ** the *** ********."
  • "****** ** ***** ********** *********** work *** ***** ********* work."
  • "**** ***** *** ****** the **** **** *** last * *****. ** is *** *** ***** we ** ***** *** pricing *** ******** ********."
  • "*** ******* ****** *** grown ** **% ** 55% ********* ** ***********. Even ****** **** *********** options *** *** *****, our ********* *** ********* more ******* ********."

Compared ** ***** ************

**** ** **** ****** integrators ** ************** *** *******, **** ******** *********** a ******* ~**% **********. However, ******* ***** ****** pricing *** ************* ********* and ******* *** *****, while ********** ****** ****** have ******** ********** *** unchanged **** *** **** 3 *****.

Chinese *********** *** *** ******

***** ** ****** ******* tighten *** ****** ** years *****, *** ************ of ******* **** ****** ******* **** *** **** ** as * ***** ******* threat ** ********** ********. No *********** ************ ***** overseas *********** ** *********** to ******* **** ***.

Comments (3)

Avatar

Armando Perez

IPVMU Certified | 11/09/16 04:35pm

Are you sure the respondents understood markup vs margin? your example above of a $500 door selling for $675 is 26% margin. Seems VERY low to me for the majority of the market....

Avatar

Brian Rhodes

IPVMU Certified | In reply to Armando Perez | 11/09/16 04:43pm

Those who provided answers in terms of margin were excluded, or were adjusted appropriately. Most answers specifically cited 'markup', as did the question.

In any case, the values above are pretty close to previous results, so there is some corroboration.

Undisclosed Integrator #1

In reply to Armando Perez | 11/10/16 11:39pm

But that's the average though.

Read this IPVM report for free.

This article is part of IPVM's 6,367 reports, 855 tests and is only available to members. To get a one-time preview of our work, enter your work email to access the full article.

Already a member? Login here | Join now

Related Reports

Free IPVM Memberships For The Unemployed on Apr 02, 2020
IPVM is giving 3-month free memberships (regular price $99) for the unemployed, no questions asked. To get it, just contact us, your request...
End User Buying Axis At Prices Better Than Axis Gold on Jan 10, 2020
IPVM recently found an integrator contract with an end-user that guaranteed the end user could buy Axis products at a price / discount better than...
Milestone Has Problems on Oct 01, 2019
Milestone has problems. While the company previously excelled in the shift to IP cameras, as IP has matured and competitive differentiation has...
Open Access Controller Guide (Axis, HID, Isonas, Mercury) on Sep 19, 2019
In the access control market, there are many software platforms, but only a few companies that make non-proprietary door controllers. Recently,...
Top Metrics For Ensuring Integrator Profitability - Statistics on Mar 20, 2019
How do integrators ensure the profitability of their projects? As part of our profitability study, 100+ integrators answered the following...
Arlo IPO Filing Reveals Key Financial and Competitive Details on Jul 09, 2018
Arlo is going to IPO at a projected valuation greater than Axis. Now, Arlo has released their 175-page Form S1 Registration Statement for its...
Tri-Ed Is Now Anixter on Jan 23, 2018
Goodbye, Tri-Ed. As Tri-Ed's own website now makes clear: But what difference does this make for one of the industry's largest distributors? In...
Milestone New "+" Claims To "Conquer The Mid-Market" on Jun 07, 2017
Milestone has declared they are going to "Conquer The Mid-Market" with new "+" releases. Will they? In this report, we examine Milestone's "+"...
Lenel vs Software House Markups Analyzed on Oct 14, 2016
This note breaks down and contrasts the markups between two big access brands: Lenel (OnGuard) versus Software House (C-Cure). Our analysis of...

Most Recent Industry Reports

Hikvision Illicitly Uses Back To The Future In Marketing on Jul 03, 2020
NBCUniversal told IPVM that Hikvision UK's ongoing coronavirus marketing campaign using NBCUniversal's assets was not allowed. Hikvision mass...
Verkada: "IPVM Should Never Be Your Source of News" on Jul 02, 2020
Verkada was unhappy with IPVM's recent coverage declaring that reading IPVM is 'not a good look' and that 'IPVM should never be your source of...
Vintra Presents FulcrumAI Face Recognition on Jul 02, 2020
Vintra presented its FulcrumAI face recognition and mask detection offering at the May 2020 IPVM Startups show. Inside this report: A...
Uniview Wrist Temperature Reader Tested on Jul 02, 2020
Uniview is promoting measuring wrist temperatures whereas most others are just offering forehead or inner canthus measurements. But how well does...
Dahua USA Admits Thermal Solutions "Qualify As Medical Devices" on Jul 02, 2020
Dahua USA has issued a press release admitting a controversial point in the industry but an obvious one to the US FDA, that the thermal temperature...
Access Control Online Show - July 2020 - With 40+ Manufacturers - Register Now on Jul 01, 2020
IPVM is excited to announce our July 2020 Access Control Show. With 40+ companies presenting across 4 days, this is a unique opportunity to hear...
Hanwha Face Mask Detection Tested on Jul 01, 2020
Face mask detection or, more specifically lack-of-face-mask detection, is an expanding offering in the midst of coronavirus. Hanwha in partnership...
UK Government Says Fever Cameras "Unsuitable" on Jul 01, 2020
The UK government's medical device regulator, MHRA, told IPVM that fever-seeking thermal cameras are "unsuitable for this purpose" and recommends...
Camera Course Summer 2020 on Jun 30, 2020
This is the only independent surveillance camera course, based on in-depth product and technology testing. Lots of manufacturer training...
Worst Over But Integrators Still Dealing With Coronavirus Problems (June Statistics) on Jun 30, 2020
While numbers of integrators very impacted by Coronavirus continue to drop, most are still moderately dealing with the pandemic's problems, June...