AAA **** **** * '****** *******'
*** ***** ********* **** changing ********* ****** ******* ownership, ****** *****, *** the *********** ** **** as ***********. ** *** midst ** ****, *** organization *** **** ************.
******, *** ******** **********, Nevada, *** ****, *** AAA **** **** ******** the ******** ******* ********* markets ********** ** **** than * ****** *******, as *** ********** **** their **** **** *****:
[**** ** ****** *********]
**** **** *** **** has ** '********** ***' called ** ******** [**** no ****** *********] ** actively **** **** ** expand ****** ***** **** a "****** *******," ** this ******* **** ***** ******* ************ *****:
**** **** * ******* of ******** **** ************ programs ** ********* ******* ****** ****** * ****-*********** *******,******** ** ***** ****, ********* ***** *******. *** **** *** expanding **** **** ******** industry *****.
*** **** **** *** initiatives, ******* *** ** the ********** **** **** likely ****** ** ***** regions ** ***** ** this ******* **** *** same *******:
Chief ********** ******* *** *** ** ******** *******
*** **** ********* **** has **** ** *** ****'* Chief ********** ******* **** Hetke [**** ** ****** available] ** *** *** CEO ** *** ******** Safe ********.
[**** ** ****** *********]
**** ********* **** *** views *** ******** ******** seriously. ** ** ****** that, ** ***** ***** for ***** ************ *********, this ***** **** *** security ******** **** ******.
AAA **** ***** *******
*** ** * ***** organization. ** ******** $**+ billion ** *******, ***** on ******** *** ****, *** Auto **** ***** [**** no ****** *********], **** 10 ******* *******,********* $* ******* ****** revenue ** **** *** ************* **** ** their **+ ******* ***** members.
Details ** *** ****
*** **** **** *** acquisition ** **** ******** [link ** ****** *********] for ** *********** ***. Hetke [**** ** ****** available] succeeds **** ******* **** Sargenti *** ******* *** company ** **** [**** no ****** *********] ********** ** ** ****.
***** *** **** *** not ***** * ***** release ******** *** ***********, they ******** **** *** following *********:
*** ******** **********, ******, & **** (*** ****) has ******** **** ********, Inc., * ******* ***** home ******** ********** ******* based ** *** *****, California. **** ********, ***. will ******* ** ** independent ********** ** *** NCNU. **** *****, ******** Executive **** ********* *** Chief ********** *******, **** join **** ********, ***. as ********* & *** of *** ************. ** addition ** *** ****** listed *****, *** **** operates ** ******, *******, Montana *** *******.
***'* ******** ****** **** they *** ** ******* on **** ** *** future ******** ******** ************. Requests *** ******* ** Mike ***** **** *** returned.
"Vote ** **********"
***** *********, ********* *********** **********, ***** ******** *********** due ********* *** *** on *** **** **** IPVM *** *********** ***** sense *** *** *** is * ****** **** of ********** *** *** industry. ** **** **** that *** **** ****** a ******** ****** **** it ***** ** ********:
* ***** *** ***** thing *** *** ******** ... It’s * **** **** thing **** * ****** player **** **** ***** in *** ***** ** interest ... **** *** **** a ******* **** ***** reach **** *** ******** they **** **** **. I ***** **** ****’** going ** ** *** and ** ***** **** to ** * ******** player ** *** ******** industry *** * ***** they **** **** ** takes ** ** **.
***********, ********* **** **** AAA **** ***** * patience *** ***** ** build * ****** ******** presence **** *** **** missing ** *** ********:
*** *** **** ******* here *** ** * real ********* ***** *** has * **** *** a ****** ** **********, but **** * **** longer ****. ****’* *** of *** ****** **** the ******** *** ****** a ***. ********** ***** with * ****** **** look. * ***** **** is ***** ** ** a ****-**** *****. ****’** have *** ******** ** build * ****** ****** brand ****** *** ********.
Competition ** *** *********
*** *** **** ****** competition ********, * ****-******* ******** of ******** **********. **** has ********** ** ******* ***'* towing ***********, ** ****,****** $** ******* **** year ***$**+ ******* ** *** past *** *****.
**** ****** ****** ******* than *********** **** **-** minute **** ***** ** hours * ***/* **** a ****. **** **** advertise ** ********* ********** fees *** ****** **** start ** ***** $**:
What **** ****** ** ***
****, **** **** **** ***,*** monitored ********, **** ***** revenues ** $**.* *******, and **** *** ** more **** $* ******* *** **. ** ** the **** *** ***:
** **** ***'* ***** forays **** *********** *********, this **** **** *** security ******** ***** *** new ******* ** ****** *** a *** ******** ** which ** ***** ****** brand ***********.
Roadmap *** ***
***** ******* *** **** nor *** ******** *** anything ** *** ***** the ******* *****, ** is ***** **** *** NCNU ** *** ****** pad *** *** ******** and ******** **** ***** Manager *** ***, ***** AAA *** **** ** thinks **** ****** ********** the ******** ************.
**** ********'* *** ********* and ***, ***'* ****** Chief ********** *******, ***** believes ** ** ***'* mission ** ********** ******** to **** *** *********, like ******** ** **********, that ******* *** ***** for *** *******, ** this ******* **** *** Fast ******* ******* ******:
******** ****** ********* **** feels **** ** ******** national ******** ** *** security ******** ** ******:
** ***** ** ****** prudent ** **** ** do **** *****. ** out *** **** ******** offices *** ** ******** security *********.
AAA *********** ********* *** ******** *********
***'* ********* ********** *** existing ************* **** **** of ******** ** ********* and * ******** ******* reputation. ** ****, "*********" home ******** ******** ***** be * ***** ***, especially ******** ** **** security ********* **** ****** have ***** ***** *********** or ***** **** *********** (ADT, ***.). ** **********, their ******* ******** ***** could ** ******* ***** if **** *** ********* existing *******. *******, *** aggressive ** ********** **** are ***** ** ** a ******** ****** *********** companies **** ********* ***** forces *** ********.
Vote / ****
Comments (20)
Ross Vander Klok
I think their marketing will be pretty easy, "You have trusted us with your vehicle for years. Now trust us with your home. Introducing...." Something like that at least. AAA is still a huge name for the older generation that has been somewhat scared to dice into the smart home or do it yourself security systems. AAA name alone will open those doors.
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Dan Gelinas
Thank you for the feedback, Ross and UI#1. Interesting point about the lack of technical knowledge. At least in this short-term, Safe Security will continue to function as a completely self-sufficient and independent security company owned by AAA. What is the likelihood that AAA will train more sales staffers as they go forward?
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Douglas Button
Very interesting! I see this as a very bold move, adding yet another powerhouse to the market of ADT, Brink and such. It will unfortunately be another challenge to the "little guys" who's bread and butter is residential security. It might be that there is a niche here that does not impact the residential market by focusing on mobile needs, or simply adding another national Central Station to the monitoring options. If it follows the auto market, AAA will be the Central Station and communication platform, and there will be local security dealers who are AAA authorized. It will be interesting to see this develop.
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Undisclosed Integrator #2
Just a general comment on AAA. If you don't have a membership, get one today. I was in the unwashed masses for most of my life and about 5 years ago opted to try a membership. Other than an IPVM subscription, It's the best $100-150 per year you could spend. (and I'd specifically recommend the Platinum for the extra $50.
My membership covered 4 of my work vehicles. We've had techs break down on the road. I've had free tow jobs, flat tires replaced, ran out of gas assistance, keys locked in the vehicle, and the best hotel rates on the market just by being a member. You break down and call their toll free number and you have service to you generally within 45 minutes, with text updates of the progress while you wait. They could probably roll into a monitoring service fairly easily.
Look into it yourself, but like IPVM, I've more than reaped the annual cost by being a member.
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Undisclosed Manufacturer #3
This exact model has existed in Australia for quite some time - most of our state-based AAA equivalents (RAA, RACV, RAC etc) are also in the residential security business now, and it seems to work well for them. They do a lot of package deals mixing car, house insurance and security.
Works well as they generally considered "high trust", reputable organisations that also do a lot of consumer advocacy etc on the motoring side.
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Lee Jones
11/28/18 08:10am
Congrats to Paul Sargenti… good timing for an exit… before ADT crashes, or is broken up. Monitronics/Moni/ASCMA/Brinks has already crashed from $88.00 share price several years ago to a “penny stock”, @ $00.88 today.
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Undisclosed Integrator #7
The whole professional monitoring market is shrinking and DIY is still gaining more share.
Only way for them to grow is to take shares away from the current incumbent unless they have business model or products that add much more value than whats in the market today to grow the industry
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John Honovich
John Mack of Imperial Capital, who advised AAA on the deal said that AAA looking to ‘make a fairly big play’ in the security space, at their Investor Conference today.
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