A New #1 Online for Video Surveillance

Author: John Honovich, Published on Feb 27, 2013

Last year, many were shocked and alarmed that HomeDepot took the #1 spot online in Google's powerful search rankings for video surveillance. Now, a rival has taken the new spot. While HomeDepot did not drop far, this competitor made a big jump up the charts and is a significant threat to the long term future of video surveillance providers.

Here's the results:

Yes, e-commerce juggernaut Amazon has moved to the top of video surveillance. And it's quite a prize because, according to Google's own web stats, over 300,000 searches for 'video surveillance' occur each month:

Moreover, the top result tends to get a very large portion of those searches, so this could mean 100,000+ additional visitors to Amazon each month looking for video surveillance.

Amazon and Its Partners

Google is sending 'video surveillance' visitors to Amazon's directory of top sellers in 'Complete Surveillance Systems.' The number #1 result on that page is Dropcam, the Silicon Valley VSaaS startup. Ironically, not even two months ago, we ran a review titled, "Dropcam's Sales Surge and Amazon's Growing Power." Of course, Amazon's improved search result positioning should help Dropcam even more - being the #1 result of the #1 match for searches to 'video surveillance'.

Internet Product Sales Impact

Industry people have rightfully been worried about Internet product sales for years. However, in the past, Google rewarded an array of small time resellers and SEO spam sites who were not particularly powerful. Now, with massive changes to its rankings, Google is emphasizing mega resellers whom many already trust and use. With Google's immense scale and influence on buying decisions across the board, this shift will have a material impact on what cameras are purchased and what suppliers grow.

We see three main options:

  • Incumbent resellers and manufacturers invest heavily in search engine optimization / rankings to potentially unseat the mega resellers for video surveillance related terms.
  • Incumbents actively work to become top suppliers to these mega resellers so that their products appear high in the resellers pages that Google directs traffic.
  • Accept these incursions as a fact of life and redirect efforts to higher end market segments where purchases are less likely to be made directly over the Internet.

Whatever path is chosen, it will not be easy and, unless Google changes course, expect an increasingly prominent role for outside mega resellers.

Comments (15): PRO Members only. Login. or Join.

Related Reports on Sales

Honeywell Sues Alarm.com For Violating Anti-Trust Laws on Feb 24, 2017
Is Alarm.com about to dominate the smart home software market? That is what Honeywell alleges in its new lawsuit, first reported by...
Artificial Intelligence Robot Assistant (ACTi) on Feb 23, 2017
Has artificial intelligence come to the video surveillance industry? ACTi has released 'SARA' which it bills as an 'AI assistant that brings...
Uniview (UNV) IP Cameras Tested on Feb 22, 2017
"We're #3," in China says Uniview (UNV). While the company significantly trails Hikvision and Dahua in total sales, one notable difference is that...
The Hot RMR Company - Electric Guard Dog on Feb 22, 2017
The financiers at the Barnes Buchanan conference praised a company named 'Electric Guard Dog'. While the name sounds fairly low tech, the money and...
Hikvision Leads Multi-Manufacturer Sales Promo on Feb 21, 2017
Earlier this month, Hikvision launched new 'super value' kits, with 40% discounts, and now Hikvision is offering another promo, but this time they...
Hikvision Hiring 50, Direct Out of College, Sales People on Feb 20, 2017
Hikvision is hiring 50, direct out of college, field sales people across the country. This is the next major expansion for the Chinese...
Hikvision Silicon Valley and Canada R&D Expansion on Feb 15, 2017
After massive growth in their sales team, Hikvision is now planning to add two new R&D centers in North America. In this report we examine...
Integrator's Top Selling Cameras 2017 on Feb 13, 2017
8 manufacturers accounted for 80% of the top selling camera lines for ~150 integrator responses. This report demonstrates which brands integrators...
Hitachi Taking On Security Industry on Feb 09, 2017
Hitachi, bigger than Sony and Panasonic overall, with $89 billion USD 2016 total revenue, is expanding into the security industry. They are...
Dahua USA To Triple To 200 Employees on Feb 08, 2017
Months ago, Dahua USA reported 65 employees. Now, by the end of 2017, the company plans to triple to 200 employees, becoming one of the largest...

Most Recent Industry Reports

Artificial Intelligence Robot Assistant (ACTi) on Feb 23, 2017
Has artificial intelligence come to the video surveillance industry? ACTi has released 'SARA' which it bills as an 'AI assistant that brings...
Cutting Costs 70% Using Milestone With HD Analog on Feb 23, 2017
HD analog and enterprise VMSes are often thought of as being on opposite sides of the spectrum, with HD analog best for small jobs due to its low...
Dahua 4K HD Analog Cameras Announced on Feb 23, 2017
HD analog has been gaining popularity (even if Axis hopes otherwise). Last year, HD analog's max resolution doubled from 1080p to 4MP (see our 4MP...
Uniview (UNV) IP Cameras Tested on Feb 22, 2017
"We're #3," in China says Uniview (UNV). While the company significantly trails Hikvision and Dahua in total sales, one notable difference is that...
Glass Doors and Access Control Tutorial on Feb 22, 2017
The biggest challenge for many access control systems are glass doors. Here's what happens when a maglock is improperly installed to an existing...
Exacq Favorability Results on Feb 22, 2017
For years, Exacq has been one of the most frequently favored VMSes in IPVM integrator statistics (e.g., see Favorite VMS Manufacturers...
The Hot RMR Company - Electric Guard Dog on Feb 22, 2017
The financiers at the Barnes Buchanan conference praised a company named 'Electric Guard Dog'. While the name sounds fairly low tech, the money and...
Hikvision Leads Multi-Manufacturer Sales Promo on Feb 21, 2017
Earlier this month, Hikvision launched new 'super value' kits, with 40% discounts, and now Hikvision is offering another promo, but this time they...
Washington DC MPD's Surveillance Equipment on Feb 21, 2017
The Washington DC Metropolitan Police Department's surveillance system was hacked in January 2017. Two immediate questions were: Whose...
Hikvision Ezviz Mini 360 Plus - $80 Autotracking Camera Tested on Feb 21, 2017
Autotracking, integrated IR, local storage, full HD, cloud access: $80. That is the claim of Hikvision EZVIZ's new Mini 360 Plus. But for this...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact