Motorola "Rebranding" Ava And Openpath Brands, Avigilon and Pelco Become "Primary"
While Motorola paid ~$700 million for Ava and Openpath, both of those brands "will be rebranded and will join the Avigilon portfolio", the company confirmed to IPVM. Moreover, the Pelco brand will remain.
This implements an approach Motorola first described last year - Motorola Plans to Consolidate Security Brands and Platforms.
In this note, we examine the move including its impact on Avigilon and Pelco brands, as well as potential risks for Motorola.
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*** *** ******** *** ******** ****** will ** ********* *** **** **** the ******** ********* ** *** ******** cloud-based ***** ******** *** ****** ******* offering ***** * *** **** **** will ** ********* ** *****. ** for *******, **'** *** ************* *** brand. ** **** ******** ** ** available **** ***** *** *** ***** (focused ** ******* ********** *******) *** under *** ***** ***** (*** *** other *********).
Email ** ********
*** ********* ***** *** **** ** partners, ** **** ****** **** ******** for ********:
**** *** **** **** *****, ******** Solutions *** ******* ** ******** *** of *** **** ********* ******** ******** portfolios ** *** ****** ***** ******* our ***** ******** & ****** ******* (VS&A) ********. ** **** ********* ** focus ** ******** ****** ** **** area *********** *** ******* *** *********** of * ****** ** *********** ****** including ********, *** ********, *******, ************, Openpath, ***** *** ********.
********, ***** ****** **** ******* ** to ******* *** ******* ******** ***** of *** *********, ******* **** ** small *********** ** **** *** **** of ***** ********** ********.************, *** ******* we’ve *** *** ** **** ********** to ***, *** ********, ** *** have ****** * *** **** ** extending *** *****, ******** *** ***** opportunities *** ********* ** **** ******* insight **** *** ** *** ******** to **** *** **&* ********* **** better. *** **** *** ****** **** excitement *** ********** ****** **** ********** acquisition *** ****** ******** **** **, and *** ** *** ******* ** present *** **** *** **** *** pulling *** ** ***** ******, ****** and ********* ********.
** *** ******* ** ******** ****,moving *******, ******** *** ***** **** **** ** *** *** ******* ****** *** ******** Solutions’ VS&A portfolio.
********
******** ******* ** *** ************* ********* of ***-**-*** ***** ******** ******** *** services, **** *** ********, ******* ****** of ********, ******* ***** *****, ******** analytics *** ***** ****** ******* *******. TheAva ******** *** ******** ****** **** ** ********* *** **** *** ******** ********* ** *** ******** *****-***** ***** ******** *** ****** ******* ******** ***** * *** **** **** **** ** ********* ** *****. IndigoVision **** ********** **** *** ******** ********* ********** ****. With the addition of the Ava Security and Openpath product offerings, Avigilon will now be able to provide our customers with enhanced options and scalability for both their on-premise and cloud-based needs.
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**** ** ***** ***, ***** ********* the ***** ******** ********.Now, ******* ******** *********, ***** ** * ******-***** ***** **** ******** * ***-******** ******** *** *** ****. As announced last year, Videotec’s ruggedized, explosion-protected camera portfolio and Calipsa video analytics joined the Pelco portfolio. Pelco ******* ** *** *******-****, **-******* ********* ******** that verifies alarms, enables content-based searches, detects tampering and assesses camera health in real-time for enterprise customers. While *** ******** ***** **** *** **** ******, ***** **********, *********-********* ******* ******* *** ****** *****’* ********* to help secure and support extreme conditions and hazardous environments.
** *** ********* **** ** *** pursuing *** ********* **** ******* ** simplifying *** ********* **** *** ******* brands *** ** ******** ******* *******. [emphasis *****]
Not ******** ** **** **** ******
**** ***** ************* ***** **** ******** recognized ** *** *** ******** ** continue **** **** ***** *************.
******** *********** ** ******** ******** ********* ***** 2018, ******** ***** **** *** ************ become ************, ** **** **** **** the ******** ********* *****. ***** ***** has **** ************* ** ***** *************, overall ******** *** *** **** ****-******* or ********* **** *** ************.
Avigilon ***** **** ***********
*** ******** ***** ** **** ***********, though ************, *****-********** ******** *** ******* on ********, **** **********, *** *** megapixel **** ** *** ***. *** company ********** ******* ** *************** ******* analytics *** **.
*******, *** ****, ** ***** ** viewed **** ** ** ***** ** camera ******* ****** * *****-******* ********* provider.
Pelco *** *** **** ********** ***
*** ***** ** *****'* ***** ** a **** ******* ****, ** ***** has *** **** * ***-**** ***** for * **********. *******, ******** ** positioning *** "*******-**** **-******* *********" **** Calipsa **** *** ***** *****.
***** *** ******** ******** ******** ***** older, **** ****** *****-** ** *** recognize ***** ** * ***** ********** with ******** *******, *** ** ** analog ***** **** *****. *******, *** much ***** **** *** ***** ***** have ******* * ** ** ***** from ***?
Ava *** ******** ***** ******** ****
***** *** *** ******** *** **** a *** ***** ***, **** **** created ********** ****** ***** ********, *** Motorola **** *** **** ** **** pushback **** ***** ******* ******* **** have ****** **** ***** ****** **** startup.
****, ** **** ****** **** ******** Avigilon ******* ** **** ***** ********, inter-dealer *********** **** ****** **** *******. Avigilon *** ************ ******* ********** *** dealer ******* ** ***** **** ** this ********.
*** ***** ** *****'* ***** ** a **** ******* ****, ** ***** has *** **** * ***-**** ***** for * **********.
* ******* **** ***** *** * very ****** ********** ***** * **** of ****** ***** **** ********* ** with ******* ********, *** ** * large ****** *** ***-******* *** ********* flexibility ** ****** *******.
***** ** ****** **** *** ** done ***** *** ****** ******* ** IP *****, *** **** **** * customer **** **** ** ***** ***** to *** *****. * ***** ***** that *** ***** ***** **** ********** be ******* **** *** ******** ****** in **** ******** **** ******. **, maybe ******* *-** *****.
*** ***** ** *****'* ***** ** a **** ******* ****, ** ***** has *** **** * ***-**** ***** for * **********.
****** **** *** *****. * *** initially ********* **** ******** ****'* ****** the ***** ***** *** ***********, *** I *** *** ***** ********. ***** still *** **** ***** ***** ***********. Reputation ******* ***** ******** ********, *** then ***** **** ******** **** ***** the ******** ******** *** ** **** things **** ** *********.
** ****** **** ** * ***** separation ******* ***** **** ***** ***** and *********** ******** *****. ***** **** sense *** *** ****** ** **** execute ** **** ** ********.
******** **** *** ***** ************ ** be ***** ** *** ** ***** cameras *** *** ****** *********** ***** from ***** ******* ***** *******.
**** *** ***** **** ***** **** based ************ **** *** ******* *** etc ** ** **** ****?
*** ******** ** ******* **** **** influence ***** ** **** *** *******?
*'* ** ********, *** * *** in ***** *** *** ****** ******** Show. * *** ********* *** *** and *** **** *** ***** ***** was. * **** * ******* **** in *** ** ** ***** **** been ********, *** **** ***** ** was ********* *******.
* ** *** *********. ***** *** one ** *** ******** ***** ************ companies ** **** ** ***************** ******** ** ***** ~** ***** ago. ** * ******, **** *** a *********** ****-***** ** ******* ****** with ***********, *** ***********, *** ***** end-users ****** *** ****** **** ******.
**** ** *** * ****** **** color, *** ************* ** *****'* ***** operations ******* **** *** ****** ************* core ******** ** *** ******** ****** and ***** *** ********* ******. ***** incredible, ************ ***** *** * ******** to **** **** ** ****!
**** ** * ***** *** ** a ****** ** *** *** *****, I'm **** ******* ** **** ****. There *** **** ********** ********* ******* the ******, *** ***** ***** (*** example) *** ******* *** * *** weeks, **** ********* **** ** ********, you **** ********** **** ************ ** functionality **** ****** ** *** ****** but *** *** ******. **** *****, same ****. **** ** ****** ********* by ******** ******* ***** ************ **** carefully - ***, ********, *** ******** each ********* **** * *** ** the ****** **** *** ****** *****. Tighter ************* *** *** ******* ** brand-specific ******** *** ***** *********.
** *** ********, * ******** ** like *** *** *** ******** ***** aesthetics. * **** *** ********** ***'* a ********.
**** *** *** ******* ***** ** to **** ******** **** **********/**** *** Avigilon ***** **** ********? ** * type **** ** ****** ****** *** I ***** **** *** ***** ** five *****!
** *** **** **** **-********, ** making ** * ****** ******* ******** primarily **** *** ********* ** ******** techs (*** ***********)?
***** ** ***** ** ** * camera ******** ** ******* **** ****. A ******** **** ** ******** **** all *** *********.
***** ** ***** ** ** * camera ******** ** ******* **** ****
* ** ********* ***** ****. ** the *** ****, ******** *** **** of ********* *** * *** ** expertise *** ** ***** ************, ** they ***** *** ** ** **** with *****. ** *** ***** ****, Axis *** ** ********* ***** ********* and ******* ** ******* *********** *********. Pelco **** **** ************* (************* / technologically) ** ******** **** ***** **** to *** ** ** ******* ****** it *** **** ***** ***** ***** truly *********** ****.
*******, ** *** ******** ** *** test ** *****'* *** ***** * series (*** ***** ******** ***) ** we **** **** **** ** ****** next ****.
**** *** **** **** ****** ****, my ***** *** **** ***** ******* there. ***** ***** *** ** * fixer-upper, ** ** **** *** *** how **** **** *** **** ****** it **.
**** ** ****** ****** *** *****’* job * ****** ****** ** ********** to **** ********* *****. **** ****** need ** *** ****.
** ** ** ******* ************* ***** how *********** / **** *** *** of ***** ******* *** ****** **. If ***** / ******** ***** ******** the *** ** ***** ***** *******, I ***** ** ***** ****. ** the ***** ****** ****** **** ***** to **** ****** *** ***** ********* and **** ******* ******** ********, *** would *** ***/***** ******* **** ** do *** **-****** ********** ** ********* with ****?
* ********* **** ** ** ***** intention (****** **** ** * ** sceptical *** **** ** **** ****). It ***** ** ** **’* * Genetec/Milestone **** ****** **** ** ****** a *** *** ** *** ****, having * ***** **** ***** ***** does *** *** ** **** *** to ***** *** ***** **** ***** for ***** *** ******* ******* *** a ******* *******.
*’** **** ** *** ******** ******** 7 *****. * **** ***** **** a ***** *** ***** ******.
***** ***** ****** *’** **** **** is ** ***** *** *** *****’* work *** *** ***** ****** **** to ** ******** ** * ********* manufacturer.
********* **** *’** **** ***** * lot ** ******, ********* **** **** Axis ** *****
* ****** ****’* ********* **** ************
*****, ******, ***** * **** **** out. ** ** ********* ** ********'* email:
************ **** ********** **** *** ******** portfolio ********** ****
**** ** ************ **** * *** ****** ******** ***** ******* *****:
**'* *** **** ** ** *****, that ** **** ******** ***** ** the ********* **** ******** ******* ******, Indigovision ******* ******, *** ***** ********** products *** **** *** ***** ** a *****-***** ***. ** **'** ********* before, **'**committed ** ********** ******* ** *** ***** ********** ****** platforms.
** ****, ** ************** ** **** IndigoVision's *** **** ** ****** *** at **** ***** ***** ******** ** the **** ****-******** ** *** ******* offerings *** *** ** ***** / the ******.
**** *** ******** **** ** ****** Indigo ******? ** ***** **** ******* will ****** ** **** ** **. The ******* **** ******* ** ******** oem ****** *****, *** *** *** VMS ** ****. ** ****'* ****?
******** ****, **** *********. *******, **** opened * ***** ** ************ ** office******** ******* ********/ ** **********.
******** **** ~$** ******* *** ************, which ** *** ******* *** **** not * **** ****** ** ***** for *** ****.
* ***'* **** ** ** **** turn *** ** ** * *** or **** **** *** **** *** it ***'* ** **** ******** ****** way. ** *** ***** ****, ******* to **** ******** ** *** **** would ** * ****** *****, ***** that **** **** ~*** *** **** than **** **** **** *** ************.
**** **** ** * ****** *********** story ** ***** ****** ** ** relates ** *** ******* ********.
********* ** **** **** **** *** going ** *************** ***** ************, ** *** ******** to *** *** ******** ********* **** take **** ** **** ***********.
** *** ****, ** **** *** building ** ******** *** ********* *** these ******* (*.*. *** *** ********) to *********** *** **** ********, **** could ** * ***** *** **** powerful ******. *******, ** ****'** **** trying ** **** ** ******** ** ACM *** *********** *** *** ******** together ** *** ******* ******* ** ACM, * ***** ******* ** **** likely ** * ********. *** **** deliver **** **** ** ***********. ** they **** *** ******** ** (**** as ** *******) ******* **** *** they *********** ***** ********** ***** ******** into ***** **** ******** ****** ********, that ***** ** * **** ***.
*'* ******* ** **** **** *** even * **** ** ******** ** this. ****'* ******** ***** ***** **** LenelS2/Carrier **** ****** **** *** ********** industry, *** *'* ***** ****** ******** until **** ***** ** ** **** I *******'*.
*** **** ***********. * ***** **** gone ******* ***. *** *******/******** ** AVA/OpenPath/Calipsa **** * *** ***** ***** and ******* ****'* **** ** ********** else **** ********. ************* ** * very ********** ******** ***** ***** ****** way.
**** **** **** **** *** ******** dealers ** *** ** *** ****** platforms? ** * ** ********* ** openpath ****** **** * ** ************* into *** ***** ** ******** ****** once **** ************* ** ********?
**** **** ****! ** **** ** interesting ** ***** *** *** ***/** the *** ***** ** *** ***** acquisitions...