Weak ISC West Virtual 2020
"I feel like I am attending a carpet cleaner's convention at a grim little Holiday Inn", said one ISC West Virtual 2020 sponsor.
ISC West went virtual for 2020 but few went to the virtual ISC West with numerous sponsors complaining about poor engagement and a weak effort.
Inside this note, we show how the virtual event was structured, what went wrong, what competition ISC West faced this week, and the outlook for future online and physical events, including ISC West 2021.
Show ********
**** *-****** ***** ********* *** ******* ISC **** ******:
** ********** *** ******* *** ******** it ** * ******* ***, *** what *** **** '*****' ****** **** below:
*** ******* *** ********** *** ********. That ***** ***** *** **** **** a *******.
*** ****** ***** *** *** '******', or *** '********* **** ******', ** they **** ****** *** **** * regular ******* ****** ****** *** ****'* site, *.*., *****.***'* *****:
** ******* **** ***** *** *** live ********** **** ******** - ****, video, ******** - **** ** ****. You ***** **** * ******* **** would ** ******* ** *** *******, as *** ******* ***** *****:
**** ******** **** ******** ********, *** agreed *** ********** *** **** ** non-existent.
90% **** ** ********
***** *** **** ******** *** *,***+ exhibitors,*** **** ******* **** ******** ***:
90% **** ** **********
***** *** **** ******** *** **,***+ attendees, ********** **** ************* * ******** ** **** *** this ******* *******:
**** ** *** ****** **** ****** attended, ***** *** *** **** ** do. ***** *** '********' **** *********** non-existent, *** **** *** * ******* of ****** ***-******** ********, **** ** the *** *****:
Competition **** Week
** ******** ** *** ********* ******, ISC **** ******** ***** * ****** of ****** ******* ******* *********** **** week, *********:
** *****, *******, **** *** *********** was * ***** ****** ** *** West ******.
Far *** **** *****
*** ******* *********** ** **** *** West's******* ************ ********* *** **** ***** **** ISC **** ** **** ****, *.*., the **** **** *****:
Good **** - *** ***** ***** **********
*** **** **** ** **** ***** shows *** ********** ** *** *****. For *******, ***** ****** **** ** ** *,*** ************ *** **** ** ** ******** that ****** ****. ********, ****** *** the ***** (*** **** *** **** where *** **** ***** *****) *** built * ************* **** ** **-**** shows.
Bad **** - **** ********** **** *****
*******, *** *** **** ** **** the *** ***** ****** ***** ** much **** ********* *** ********** ** be ** *** ****, *** *** ***** *****.
**** ******** **** ***** ****** *** much ***** ****** ** ****** ****** maintain *' ****** **********:
************ **** **** ** ** **** and ****** **** ***** ******* ** plexiglass:
******* ******* ** ****** **********:
******* ******* **** **** ******* ******** distancing:
*** '***** *** ******* **** **** guests *** ****** *** ********* **** and ********' ******* ** **********:
***** ***** *** * *** ** (literal) ********, * ******** ***** ** least ****** ****** ** (******** *******) physically ********.
*******
*** **** ** ***** ******* *** challenging ******* - * ******* ***** that *** ****** ** ** *********** advantage *** * ******** *** ****, if ** ******* **** ****, ** planning ** *** **** ******** **** will ****** *** ****** ** *** event.
Vote / ****
*** ****** ***+ *** ***** ****** could **** **** **** ** * page **** ***** ** * *** dozen ******* ******. **** *** ********* bad, * ** *** **** *** was *********** *** ******** **** ******, and *** ******** **** ********, *** they ****** ** *****.
** ***** **** **** **** ********* from * **** ** **********. ****'* not ********** ***** **** **** ********* respond ****** ** ****** ** *** first *****. *** ******* ****** **** weren't **** ********* ** ***** ****** at ***, ***** ****** **** **** could ** ** ********. ** ** surprise **** **** **** **** *** their **** **'* ******** ** ***** own ******* *** ***** ******'* ********. Nothing ***** **********.
* ***** *** *** ** ****'* shows *** **** *** **** **********. It *** **** ** **** ** an *******/******** ****, *** *** *** tell **** ****** ** *** **** are ********** **** ** **** ***'** typing. ******* **** ** * ***-******** show *** * ***** ** *** pages **** ** ****.
** *** ***** ** ******* ***** online ****, **** **** ** ** back ** *** ******* ***** *** come ** **** ****** **** *** people ******* ** **** *****. **** is *** ********, ***'** ******* ** be *****! *** **** ** ***** page. ** ***** ****** ** **** in ** **** ***'* ****. **** every ***** ** * **** **** feed **** ** ***** *** ******** on **, ***-****, *** *** ***** that * ***** ***** ********* ** open.
*** *** ** *** ** *************. We *** **** *** ***** ******** already ** ******* ** ********. ** can **** ****** ** ********* *******. But *** ** ***** *** *** talk ** * ******, ****, **** by ******* ** ***** *****. ** you ***'* *** ****** ** * real ***** **** *******, **** *** show ** * ***** ** ****.
*** ***** **, * ** *** think **** ****** **** ** ******* anything. ** *** ****** **** ***** this **** **** *** *** **** just **** ** **** *** ******* level ** ********** ** ******* *** most ******* **** ********** *** *********. The ******** ******* **** ** ***** they ****** ****** **** ******** ******, and **** ****** **** **** ** clear **** *** *** **** ** try *** **** ** **** * way ** ** ** ******** ****** event. *** ******* **** ****** ********** out ** ********* ** ******* *** returned ** ***** ** **** ** all. ********** *** ** ****, *** has ****** **** ****** ******, ** put ***** ******* ****** ********** **** they *** ****** ** *** *********.
* ** ******* *** *** ** step ** *** *** "** ****** and **** ** ******". * ** waiting, *** ********* *** **** **** expectations. ** *** ********, ** *** adapting ** *** ** ** ****** strategies *** ******** ********** ** **** as *** ******* ***** ** ****** the ******** ****** ** **.
***** ** *** ***** **** ** we **** **. ** *** *** ISC *** ******* **. **** **** vaccine, ****** ** ***
**** **** *******
* ** *** ****** *** *** wrong... *** *** **** ** ***** but ** **'* ***** ** **** for **** **********, *** **** *** years *** ***** ** ** ******...
**** ****** "******" . *** *******, rented **********, * ** **** *****, mixers, ***** ******** *****, **** ****** dinners, ****** *******, ********* ****** ******, sequined ***** *****, ******* ******* **** get ********* ** ********* *******, **** fights ** ***** *****, **** ***** "exploring ***** *************" ******, *** "** are ***** ******* *********" *** ***** with *.*. ** **** "*** **** Ol' ****"
***** **** ** ** , *** we ****** ***** **** *** ***** babes ???!!!
*** ************ ******* *** *********.
* ******** ***** ******** *** ***, all **** ***** ** *** ** a ****** ******** ********** ** *** Holiday *** ********* *****. **** **** only ******* * **** **** ** dry ******** *** *** ******.
** ** *******, **** *** *** the *** *** ****** ***** *****.
**** *** *** *** *** *** online ***** *****
** ******** ** *** ****, **'** an ******-***** ******** ** ** **** more ********* *** **** ***** ** executing ******. ** *** ******** **** down *** ** **** ****** ** do ******** ****** *** **** ****** magazines, ** ***** **** *** ********** too...
***.
* **** **** ****. * **** to ** ** *** *** ******* has ******* ******** ***** ******* ** social ***** *** *****.
** ** *** ***** ** ** virtual ****** **** *********** **** ** a ******* ** *****, * **** webpage. **** * **** ******* *****.
********** ****** **** * **** ***** set ** ** ***** ****** ** in * ****** ********, *******, *** equipped **** ***** *** *****.
********* ****** ** **** ** **** a ******* ***** *** **** **** see * ****** **** **** ** speak **** **** *** ** * virtual *****. **** *** ********* ** free ** **** *** **** ******** they ********** **** *** ***** **** the ******** *********, ***** * **** and **** **** **** *** **** thing, ****** *** ******* *** ** one ** **** ******, ****** **** product.
* ********** ***’* *** *** ***** another ******* *******. *** ******** ** webinared *** !
********** ****** **** * **** ***** set ** ** ***** ****** ** in * ****** ********, *******, *** equipped **** ***** *** *****.
* ****** **** **** ****, ** is *** ******* ***** * **** heard **** ****** **** **** ** what *** ***** *** **** * trade **** **********.
******'* ***** ****. **** ** **** I *** ***** ** ****. *** idea **** ******** * ******* ***** is ******* **** **** ******** * video *** *** **** ** ***** website ******* *** ****** ******* ** a "****"...** ** "****" ** **** you've ***, *** *** **'* ****** than ** ******* ********!
*** *** ********* *** *** **** booths *** **** *******. *** * bad **** ***... **’* ******* **** to *** ********* ************. *** ***** are ****** *** ****** **** ***** because **** ***** *** ****** **** all **** *** *******. *** ***** have ** ********** * ***** ** some ***** ** **** *** ****. Especially ** ***’** **** *** *********. With * ******* ***** ****** **** fall/winter, * ***** ***’* ******* **** show ** **********. ***** **** ** back **** *** *** ***** **** around *** **** **** ** *** West.
** *** **** **** **** ******* attendance, **** **** **** *** **** of **** * **** *** * booth *****? **** **** ******* *** limited **********. *****’* *** *****?
**'* * **** ********. * ****** they ***** **** ** ****** **** but *** ***** **** **** *** going ** **. ***********, **** **** been ********** *** **** **** ******, i.e., *** **** *** **** '**********' into *** **** ***** *** **** give *** *** ***** ** **** but ** **** ***** ** ******* or **** *******, ***., **** **** to **** * **** ********.
** ************ ** *** ******* *** West *** **** ********* *** ** the ********. ** ***** **** *** received *** ********* ** *** ******* from *** ***** ** ***. **** was *** ***** ***** ** **** ever ************ **.
*** *** ******** ** *** **** is **** ********** ********* *** "********" were ****. ** ** ** ********, while * *** ******** ** *** interface, * ******** *** *******. * couple ** *** ******** **** ***** while *** ** *** ******** **** to ******** *** ********** *********** *** post ** **** *** ** *******.
***** *** ******, * *** *** where *** ******** ****'* *** * huge ******* **** **, *** ** terms ** * ******* ****, *** "booth" ***** *** ***** **** ******** to **** ** *** ****** ***** tradeshows **** *******'*.
** *** ******** **** ** ******** the ********** *********** *** **** ** ASIS *** ** *******.
**** *****. *** ***** **** *** the ***** **** ******* *** **** watching ** ***.
******* ****** ** *** ** ******* are *** **** **********.
***** ** ***** ** ********* ** simply ***** * ***** *** *** it **** *** *** ** *******, the **** **** *** ***** ** so ********* *** ***** (** *************?) of *** *** **** ** *** done.
*** **** ** *** ***** ***** if ** ***** ** ** ********** like ****. ******* ** ** *********** to *** ******* **** *** *** looking ** ***** ********* *** **** not **** *** **. * **** attended ** *** ** *** **** 28 *****. * *** **** ** 2021.
* *** **** ** ********** *** the ******* *** ** **** , given *** **** ***** ****** ** time **** *** ** ******* ** . * ***** **** **** **** they *** ** ** *********. *** if ***'** ***** **** ** *** actual ****, *** **** **** ******* the *********, **** ** *** ******** it ** ** *** *** **** and ***** ***** ** *** ********. There ** **** ** *** **** I ***** ******* **** ** ***** be ********** ** *** ******* *****. Maybe *** ***** ** ***** ***** and ******. ***** ** **** ** substitute *** ***** **** ** **** around *** **** ** *** *** things **** *** ***** *** **** even ***** **** *** ****** ** see. ****'* **** * ***** **** about ** *** *** ** ******** take **** **** *** ****. * would **** **** **** ********* ** a ******* **** * ****'* **** know *** *** ***** **** ******* I **** *** * **** *** a ****. *** ***** * ** that ** * ******* ***** ? Hopefully **** ***** **** ****** ** some **** ** ****** ** *** next **** ** ** !!
***** *** **** ***** ****** ** time **** *** ** ******* **
****, **** **** *** * ****** of ****, **** **** ********* ******* at **** **** ****** **** ** do.
*******, * ***** **** ******** **** fantastic **** ******* *** ***** ********.
*******-******* *** *** ******** ************ - I ******** ***** **** **** **** this ********.
****** ***-*****, **** ***** ***, ****** readers, ******** *** *** **** *** continental ******?
*******, **'********* *****, **** ** *******. ** **** on **** ***** ** **** ** is **** **** ********* ****** **** be *** **...
*** ***** ******** ***** *** ***** International ** *** ** *** ******** in *****.
****, ***** ** ******** * ************** ******** **** ** ****** *** ***********. *** ***** ** it **** ****** ** *** **** might ******.
**** ** *** **** ** ****'* just ** ******** **** *** **** virtual ****. * **** **** * mistakenly ********** *** *** ***** ******** tier *** *** ******* *** ** the ****.
** ******* *********** ** *** ***** able ** ****-******* ** *** ******* replays, ***** *** **** ** **'* just **, *** ** ***** ** nearly ********** ** *** ******* *** recordings.
* **** **** **** *** * feedback ****, **** *** ***, *** collect ******** ** ******* *** **** show.