Comparing 2020 Reality To 2010 Expectations
What can we learn from where the industry was in 2010 and what was believed then versus what has emerged now?
For background, see IPVM's 2000 - 2020 history of video surveillance.
In this report, we examine the major players, themes, and expectations in 2010 versus what has happened now in 2020, concluding with what key lessons we should learn for the future (2030).
*** *********, ******* ***+ **** **** ***** ************ Industry ******* *** ******* ** **** ********* and ****** **** ******* *** ******** a ****** ***.
Lessons *******
* *** *** ******* *******:
- **** ** ******* *** ******: ********* ** *** ** **** could **** ******** **** *********, *****, Canon, *** ******** ***** ** *** 4 ******* ***** ************ *************, ** revenue.
- *** **** ***** ******: ***** ***** *** ***** ********* are *** ***, **** **** *** in *** ***-*****. *** ***** **** thought * ****** ***** **** **** would ***** ** ********** *** '***' things.
- *** ********* ******: *** ****-********* ** **** **** either **** *********** (** ********, *****) or *** ******* ** ****** ** important ** **** **** **** (****, Honeywell, *****).
2010 *** ************
*******, **** ************ **** ******* ***:
- **** *** *** ******* ******** ******* in **** *** **** *** *** the ******* ******* ***** ************ ************.
- *** ****** *** ***** ** **. A ****** *** ***** *** *********** debate **** ***'*******' *****, *** *** ****** ** ************** IP.
- ********* *** ****** **********. ** ****, megapixel (**** ** *.*** ******) *** increasingly ***, **** *** ********* ** it ***** *** ******. ***, *****-*********, even*** ** *** ** ***********.
Predicting *****
** *** ** **** ********* ***** and ********* ***** ****** ********** ****** manufacturers. ***** ** *** **** ** predict ***** ************* ***** **** ******, the ************* **** **** **** ******* was *** ********* ******** ***** *******.
********, *** ** *** ****** ******* against ***** ** *** **** *** years **** *** *** ********* **** anyone, ** ***** ** **** ********, predicted.
Predicting ********* **** ***********
*********** **** ** ****** *** ***** continues ** *** ******* ****. ** 9/11 ****** *** *** *********** ** showing, ***** ** *****, *** ** unpredictable *****, ********* ******.
***** */** ******* ***** ***** ************ sales, *********** *** **** *** **** mixed, **** ******* ** ***** ******* making ****** *******, *** **** ******** else ********* *********** ******* ********.
IT ****** **** *** ******
**** ** ****, ***** *** * lot ** ****** **** ******* ** was ****** **** ******** ********. ** has ****** ****** **** *** ***** but, **** ** ***** *****, ** is ***** *** * ******** ***** in ***** ************. ***** *** ********* arguments ** **** **** ********** ****** but, ** ****, *** ********** (** hope) *** **** ********* **** ****.
Cisco ** ****** / *******
****, **** ** ****, * *** of ***** ************ ************* ****** ** hoped ********* ***** **** **** *** ********. ** ********* *** *** ****** and ** ****** ****** ******* ** someone *** ** *** ******** **** this *** **** * ****.
** *** ***** ****,****** (***** ** ***** *.* ** 3.0 ** ***** ************) *** ******* *** *** ****** another ***.
2020 ** ****
** ** ******** ****, ** **** examine **** **** **** **** **** for ***** ************ *** *** ** can ***** *** ******* **** **** to **** ** *** ****** ** 2030.
******?
***** **** ********, ************ ** ******* learned *** ** **** *********** **** in.
** ****** **** *** ******
** *** **** * *** ******* awaiting **** *********. ***** **** ** the ******** ******** *** ******* **** from ** ** **** * *** my **** ******* ******* ** ************ systems ** **. **** *** **** of ******* *** ***** ******* ******** I ** ******** **** ******. ** is *******'* **** **** *** ******.
** ** *******'* **** **** *** market.
*** ****, ******* ** ******* ** IT. * ****** *** **** ** more **** **** ** *** ** installing ** ********** **** ** * key ****** *** ****. *******, *********** ****** ** ********** ******** ***** Channel:
**** **'** ******** ****, ***** ** super ***********, **about **% ** *** ********* **** **** ************ *****[******** *****]
*** *** ***** *** * ******. IT ** ***** ************ ****** ** in *********, **** ******* ******, ** shoulder *** *********** ** *** ***** system. * **** ****** **** ******* school ** ****** *** **** ******* because **** **** **** ** **** with **. **** **** **** ** maintain * ****** *** ******* *** the **** **** **** **** **** if ***** ** * ******* *** sends *** ******** ** ***** **. So *** *** *****. *** *** because ** ** **********.
** *** **** *** * ******** increase ** **** ******** ** ****** are ** **** **** (**'** ******* seen ****)
** *** **** **** **** * commodity ***** ******** ** *** ** people ***'* ****** **** **** **** security (****** **** ** ***** **** burglary *** ****** * ****** ****** of *****).
**** ** *** ********* **** ***** home ******** ******* ** ****** *** day *** **** ***** ******* ***** to ***** **** ****** *** *******. They’re ******* *** * *** **** than * ***** ********. **** ** the **** ** *** ******** ******* the ******* ***** ***.
* *** **** ******* ***** *** analog ** ** ********** **** ******* this *******. * ***** *** ****** line ** **** ********** ***** ****** than ** **** (** ****) ** get *********** ** *** ******** ******** - *** ** ********** *******.
***** ***** ** *** **** ***** we *** **** ** *** **** but *** **** ** **** ********* just ***'* **** ** ***** *** money ** ******* ** ******** ****** such ** ****** *******. *** **** don't **** *** ***** ** **** just ***'* ****. **** ** ***** systems **** ** ** ***** ***** people ******.
**** ** ***** ******* **** ** in ***** ***** ****** ******.
*****. **'* ******* ****** **** ** acquire ****** *******. * **** ************ large ********* ** **** ***********.
**** ***/***/*** ** **** **** ******* offer * ************ **** ****. ****** the ****** ** ****** ******** ** specific ***** ****** ** ****** ** options ***** **** *****.
***** ***/***/*** ******* *** **** **** compliant? ***** ******* *** *** *** stations *** ** **** ***** ****.
**** ** ******* *********** **** ** analog *******. **** *** ********** **** AHD, ***, ***, **** *** **-***. They **** * **** ** ***** compliant ******* ******* ** ***** ******* page.
**** * ******* ******'* ******* ****** HD ******* **** **** *********.
"IT ****** **** *** ******"
** *** **********, ******** *.*. ********* and ******* ******* & ********** *********** getting **** *** ****** ******** *** been **********.
*** *.*., *** ********** ***** ** be *******, *** **** ***'* **** have *** ********* ** ******* *********** desktop ******* ** **** ***** ***** in **********. *** ***** **** ******** manage ********* ** ******* ***********? ** far, ** **** ************ ******** ****.
** *** ******* & ********** ***********, it's * ***** **** *** **** have ** **** **** ** ** when ** ***** ** *******. ** are ****** ******* ** ****** ********* contractors **** ** *** *** ********* other ******** ****** **** ** **** money... ********** ** *********.
*** **** ** ** * ***** it ******* **** ********* **** ** get ****, *** **** **** ****** to ***** ** ***** ***** **** more *********. *** **** *** ******** in ********** *** ********** ******** *** hosted ****, *** ** *********** *** not *** *** ********* ********* **** hoped *** **** *********** ***** ** do **** **** ****. ** **** were ****** ** **** **** *** no ****. *** **** **** ***** out ******* ** ** ** ****** was *** *** **** ** ******* a ******* ** *** *******, *** realized ******** ******* **** ******* *** doors ******* * *** ** ******** maintenance (***** *** *** ******* *** screw ******* *****), **** ******* **** interest.
*******, **** ***** ******** ** *****, around * ** * ******, ***** do * *** ** ***** *** camera **** *** ****** ***** *** EACS *** *****, ****** ******* ** budget *** ****** ******* *** ** people *** **** ***** ***'* **** a ******* ** ***** * **** benefit ******** ** ******** **** ** company's **** ********* *** ****** ****** why ********* ***'* ******* ** ****** a ******** ******* ** **** **** of **. *** ***** *** ****** of *****, **** *** ******* ********* for **** ** ****** ****, ********* their ******* ****** ****. **** *** hurt *** ***** **** ********** *** will ******** ** ** **.
** **-****** ******** *** ******** ******* get **** **** ************ *** **** optimizing, *** **** ******* **** *** of *** *** ****** ***** "************" counterparts ***** **** * ***** ** much, ****** **** **** **********, ****'* when **'** ****** ***** ****** **** the ******** ** *********** ** *** sizes.
*** ***'* ******* ***** *********, *'* guessing ******* *** *** *********** *** market ********, *** ** ***** *** there *** ** *********** ***** ********* market **** * *** ** ******** that ****'* ****. ***, ***** ** an *********** ***** ******** ****** **** a *** ** ******** **** ***** pretty ****. * ***** **** ** will ********* *** ****** ****** **** the **** ** *****, ** ****** manufacturers **** ********** ********* **** ****** more *********, ******* ********* ** ***** by * *******. ** **** ***** (if *** *******), ******* * ****** that *****'* **** ********* **** ** mostly * ***** ********.
****, **** **** **** * ***** security ****** ****** (********* ***** * founding ****** ** *****) ** * chip ****** **** *** **** ** years.
*** ***'* ******* ***** *********
* **, ******* ****** **** *** post:
***** ***** *** ***** ********* *** hot ***, **** **** *** ** the ***-*****.
* ** ***** ***** ***** ********* become **** *********** *** ******** ** the *****.
**** **** **** * ***** ******** camera ****** (********* ***** * ******** member ** *****) ** * **** vendor
***, ****'* * **** *****. **** was ****** ** **** **** ** one ********** **** ** ** ******** in **** **** ****.
********* *** ** * ********* ****** position **** ** ****. *** ******* was *** * *********** ********** ***** surveillance ******** ** *** **** **** so ** ***** ** **** ** guess **** ******* ***** **** *** Techwin *** **** ****** ******* ***** be ****** ** ***** ************ **** Samsung ******* **** ***.
*** **** *** * ****** *** analytics *********, * ******** *** * search ****** ********. *** ** ********* search, **********...
*'* * ************* *** *** ** the *** *****. ******* **** ** was * ***** *** ******** **** I *** ** **********. *** *** is *** ***. * *** ****** willing ** **** *** *** ** running ** * ******* ** * corporate *** ** ****** *** **** IT *** ********* ** *** ******* applications. *** ******** ** **** *** the *******, **** ******* ****'* *** resource ***********, **** *****, ********* ********, etc. *** ** *** ***, ***** was ***** * ******* ** *********** security ** *** ****. **** ** Access ******* ** **'* ******* *********** across ** **********.
*** **'* *** *** ** ** exactly *** ****. **'* *** **** IT *****'* **** ** ** **, but ** ***** ** * ***/*** facing ****, **** **** ********* ** get **** *** ****. **** ** the ****, **** *********, ** * no ********. *******, ***** *** ** gods *** **** **** **** *** every **-** ***** **** * ******, regardless ** *** *********.
** *******, ** *** ** **** friend ** **** *******. **** ****, lay *** *** **************** *** ** typically ***** ***.
**'* *** * ************ ** ***** of *** ***** ******.
*** ******* ***** *'** **** ** not ** ** ********, *** **** a *********** ** **** ************* ** the ******, ************, *** *********** *********.
* ***** *** ***** ******** ************ went ****, ******** ****** ****** ****** and **** *** ***** ** * radio ************?
** ******* **** ** **** **** Motorola ***** *** ********, *****, *** Indigovision, * ***** *** **** ******** it.
**'* * ***** ******, ******, ***** how **** *** ****** **** * decade. ******** *** *** ******, ***** got *** *******, ************ ******* *** Motorola ****** * *** ** **** beyond *** ********* *** **** ***** business.
*** *****:
**** *******
**********:****: *** ***** ******** ********* ****. ******* ********* *** ****** *** in ** ********** *********** *** ********** manner. **** ****** *******, ** ******* disappeared.
****'* ** ******* ** ******* *** or *** ** ****** *.*? ** I ******** ***** ***** ****** * steering ********* ****** ****** **** ****.
***** **********. * ***** *** ** the ********* *'** ******* ** * think ***** ********** ******, ***** ***** companies ****** *** ***** ****** **** off, ** ****************** ****** *** ******, *** *** other *** ******.
***** ** ** *** * ***** gets ******* *** ******* *** ********** is **********, **'* ******* * ******* really ******** ** ** ****. **'* often *** *** ******** ****** ** wait ***** * ********** ** ****** to ** *******, **** ** *****, it's * ******(*) ** *** ******** executing ** ****** ** **** ** be *******.
********* *** * ***** *******. * lot ** ********* ******** ***** ****'* really **** **** **** ****** **** what * *** ******** **** ** 2010. *** ****'** **** ******** ** deploy *** *** **** ** ****** workflow. **** ***** **** **** **** in **** - **'* **** ** a **/** *** ******** ***** ********* than * ********** ************ ***.*
***** ** * ***** *******. ***** could ** ********** *** ******** ***** now *** **** ***** **** **** inevitable. *** **** ****** *** ***** companies *** ******** ******. **** **** Hik *** ***** - ********* ** and **** ** *** ****, *** I ***** **'* **** ** ***** that **** ****'* ******* ** ******* product **** * ********-******** ***** *****. Axis ***** ****** **** **** ******** by *** ****** **** ****, *********, Canon, *** ****** *** **** *** executed ** **** ** * ****** brand *** ******* ******* *********.
*****, **** ** **** ********* **** "AI ********" *** *** ** *** edge *** ***** *****'* ******** ** 2010. ***, *** ****-**-*** *** ********** user ********** ********** ***** ****. *** experience ***** **** ******* **** ******* (and ***** ***'* ****** ****** ****** today).
***** ** * ***** *******.. ******** poorly. **** **** *** *** ***** - ******* ** ******* ******* ... Axis ******** ** ****
**** ********! * ***** *** *** term '*****' ****** **** '*********'. ** be *****, * ** *** ****** these ********* *** *** ******* (****** Dahua *** ************* **** * **** for *****). *** *** ** **** focused ** ***** ************, ***** ** the **** **** (* ****** ** more) ** ********.
** ********, ***** *** ***** ******* on ***** ************. *** * ****** to ***** ***** ************ ********** ********** over *** **** **** - **** time *****. ** *****, ***** ************ was * *** ** **** **** money ******* ********** ********. **** ********* shrugged *** **** ***** ******** **** inferior (**** * ***** ************ ***********) because **** ******** ***** ****** ***** focus **** ** ********** *** ****** the ***** ************ ************. *** ********* quite * ****** ** ********* ***, in *** ***** ****, *** ********** Cisco ****** **** ** ***** ********* and ****** ** *** **** ********* that ****** ***** ***** ***** ************ quality.
***** ****** **** ***** ************* *** common (***** *** *** ************ ******** value ** ***** ************ ** *** UTC ********* ******, ***.).
***, *** ********* ****** * **** from ***** *** ********* ** *** important ********* ***** ** *** *** much **** ********* **** *** ******** in******** *** ******* ***********. ** ***** **** ***** *** the ****** ** ********* ** ** what * **** ***-***** ******* *** do *** **** **** **** *** number ** *********, ***** ***** *** vast ****. ** **** ** ***** stays ******* ** ***** ************ (***** *** ************ ** * ******* sign), **** *** ***** ** ** able ** ** * ******.
**** **** *** *** ***** - criticize ** *** **** ** *** like, *** * ***** **'* **** to ***** **** **** ****'* ******* on ******* ******* **** * ********-******** price *****.
* ** *** ******** **** **** statement ** **'* ****, *** ** John *** ******* *********, **** '********-******** price *****' ***** *** **** ***** drivers ****** ******* *******-****** *******.
**'* *** ****** ** '*******' **** the **** ** ******* ** **** favor *** *** *** **** ****** economic ********** **** **** ********** *** use ******* ******* ***** '********'.
**** - *'* *** ****** * value ******** ** **** ****, ** whether ** *** ****'** "**** *** the ********" ** **** ***********. * think ** **** ***** ** ********* in ********** ** **** ***** **** many ***-**** ******* **** ****** ** actually ********* ** ***** ******* ****. Separate **** *** **** *** *****, Hikvision ******** ** - ** *** focus **, *** ********** ** - creating ******* ******* ** **** ***-****.
*** *** *** ******** ****** **** well, ** ***** *** ** ******** about *** ********* ** ********* **** drivers *** ************ ******* ** ******* markets **** ** ***.
* ***** **** ***** ******* * pandemic ***** ****** *** ******** *** way ** ***. *** ******** ******** is *********, *** ** *** ******* I **** ******** ** **** **** it *** **** ** ********* ** leaving. *** ********* *** **** **** during ** ******** ******** ** *** know **** ***'** *****.
**** *** ** **** ** ****; I **** * *** ** ** guys **** ****** ** *** **** installing *******. **** ** *** ********* I **** ****** * **** **** IT ** ********** ****** ******* **** installing **** * ***** ******** ***-******** standard ****** *******. * ***** **** is *** **** ******. **** ******'* deliver ** *** ******** **** **** to ***** *********. * *** * lot ** ******** ******** *********; ****'** OK. *** *****. ** ********* ******** didn't ******* *** ***** ** ******** service **** ***** ** ******** *** camera *******. ****'** **** ** ******* with ****** *** ** ***** ********* system *** *** ******* *** ******** through ******** ******** ******* ** ***** business.
***** ** ***, ** **** ** see *** ***** ****** ** ****** after *****, **'* ***** ** ** hard ** ******* *** **** ** years *** *** **** **** ****** our ********. ** *** *** *** of *** ****** ******. ****** **** be **** ** ******* ** **** and ***** ** *** **** ** work *** ***** ****** ********* **** fill ** *****. ** ** ***** see * *** ** ***** ********* sit ****** *** **** ***** *** see * **** *** ******** ******** as ***** ********* *** ***** **** no *** ** *** *** *****. We *** **** *** * ******** increase ** **** ******** ** ****** are ** **** **** (**'** ******* seen ****). ***'* ******* *** **** 10 ***** **** ****** **** ** see **** ******* **** *** ***** regulations ** ***** ***.