Verkada Paying $100 For Referrals Just To Demo
Some companies pay for referrals when the referral becomes a customer. Verkada is taking it to the next level - paying $100 referrals fees simply for a prospect to do a 30-minute web demo.
Madness or Genius?
In this note, we examine the approach, why it leverages some of Verkada's key competitive advantages against traditional video surveillance providers and why it has a strong chance of making a difference.
Program ********
*** ******* ** ******** *** *** complicated, ******* ******** ******* **** ********:
***** * ****** ***** *** **’** send **** * **** ***** ******! We ***** ******** **** ****, ** it’s ********** ****-**** *** ****. ****, we’ll **** *** * $*** ****** e-gift **** *** ***** ******** *** make.
*** ******** ******** ****** ***************, **** ********* * 30-minute *** ****:
******* **** ****** ***** ********** [***] they *** ********* ***, ** ******** by ******* ** *** **** **********, will ****** *** *********** ** **** a **-******, ***-***** ***** ************* ** the *******’* ******* *** ********. **** completed, * ************ **** ** **** to *** *********** ** ******* *** mailing ******* *** *** *****
*** **** ***** ** ******** ********** would ** ** ******* ******* *** referral ** *** ***** ******* / qualified ******.
*************, *********** *** *** ******** *** these ********* **** ** **** **** end-users:
*** (*** ********* **********) **** ** a ******* ***-******** **** ** ****** license; **** ******** ******* ********.
*** *******, ** *********** * ******* end ****, ** ******** **** ************ (though **, ** ******, ** *** participate ** **** ******).
Cost **********
*** **** **** ** ***-*******. ***** Verkada ** ****** *** $*** ** the **** *****, **** * ******* portion ** ***** **** **** **** convert ** ****** *********.
** * ** ***** * **** prospects *******, **** $*** *** ********. And **** **** *** ******* *** cost ** *** ******* *** ********* free ***** *******, ***.
Benefits **********
*** **** ******* *** ********* ******* is ****** ***-***** ************ ***** *** users. *** *******, ** *** *** IT ******** ** ****** * ****** Jane *** ** ******** ** ****** B, **** **** **** * *** more ********** ***** ** ** ****** from * **** **** **** *** likely *****.
Competitive *********
******* ** ** * **** ** bad ****, **** ** * **** that ********* ** ********* ***** ****** make *******:
*****, ** **** *** *** *******, literally ** **********. **'* * ******* to *** ***** ** **** ** more *** *****. *** ****** ** anxiety *** ***-**** **** * **** would ***** *** ******* *** *********** video ************ ********* ***** ******* ***** almost *** ************ ********* ** ****** to ***** **.
********, ** ** * ***** **** flow ******* ********. *** ******** *** this, *** ********, *** **** ******, etc. **** *********** ******** ** *****-**** cash ****. **** *********** ********* ***** be ******** *** **** *****. *** Verkada *** **** ******* ****** ******* and ****'* *** **** ********* *** built - ***** ******** **** **** and ***** **** ********** ****** ** build * ****** ********, ****-**** ****, low ***** *******.
High ******** ************ ***** (***) ********* ** ***
******* * **** ******* ****** ********** products ***** ** ****** ** ******* spending **** ** ********* *********. **** can ** ******* ** *********** ********* but**** ** ******** **** *******.
** **********, ********* **** ******* ******** what ** *** **** **** ***** of * ********, ***** ** *** many ***** **** *** **** * customer. *** **** *******'* ****-** ********, they ****** *** ** ********* ** not **** ******* * ******** *** many ***** *** *** **** ********* and ****** ******** *** *****.
** ** ******* ***** ***** ** year *, **** * *** ** money ******* ** ***** **********, ** is *** * *******, ***** **** are ********* **** ** ***** * - **, **** ******* *******, **** they **** **** ** **** **** their ******-** *********.
*** ******* ******** ** **** ** the ********* ******* **** *** *********** security ****** *** **** *** *****, also * ************ ******** **** ****-**.
Marketing ********* *******
*******'* **** ******** *** ** ******* gives **** * *********** ********* *********. They *** ******** ************ ********* ** salespeople *** ********* **********.
***** ***** *** ********** ***** *** downsides ** ***** ******** **** ********, many ***-***** **** *** ******* ** being ***** ****** *** ***** ******* whereas * ******* **** ***** ******* more ***** *** ***** *******'* ******** model's ******** *** ***** **** **** a ****** ** ***** ***** ********.
Vote / ****
****, ** ********, ** ** ********* now, ***** ****, *******? ******* ** in ** *** ***** ** ********** video **** *****. ** *** **** is **** **** *** *** **** to ********* **** **** ** **** you **** *** **** ****.
******* ** *** ******* ***** **** happens ** ****. ** **** *** get ** ***** **** **** ** be ** **** ** ****, **** can *** ******** ** * *** premium *** ******* *******.
***** **** ****! ** *** ****** subscribes *** * ****, * $*** gift **** ** ****** ******.
******, ****** *** **** ***** *******! I ***** *** *** ***** *** Verkada ** **** ** **** *** you *** * ****, ************* **** likely **** ****** *** *** * or ** ***** ******* *** **** the ***** ******* **** *** ******** and *** **** ****** / ****** to ********** ** **** ******** **********.
* ***** **'* ****** *** *** dry. **'* **** ******* ***** ** spend ** ***** & *********, *** that's **** ******* ** *****.
***'* *** **** ***** $***,*** ** this ********* (**** ********* *********), **** can *********** *** **** *** ** 3-5 *********.
*** *******, * *** **** ** stores ** ****** ***** ***** ****** pay *** *********;
** ******* @ $**** *** ****** = $**,***.
**, * **** ***** ******* @ $200 *** ******* = $*,***.
**** *** **** **** **** *********** referral *****. ** ** ********* **** Opencare *** ******.
*** ******* ******** * **** ** how *** ******* ******* ***** ******** LTV ** ********* **** ****'** **** been ****** * *** *****? * guess ** *** ****** *** ******* are **** ** ********* ****** **** real *******.
*** ******* ******** * **** ** how *** ******* ******* ***** ******** LTV ** ********* **** ****'** **** been ****** * *** *****?
* ***** **** *** ** * reasonable ********** **** **** **** * years ****:
(*) * *** ** ********* *** buying ***-**** *****-**** ******** ** *****, which ** * ****** ******.
(*) *** ***** *** *** ***, they *** *** **** *** *-**** churn **.
(*) * ** ******** **** ******** see ******** ******** *******, *.*., ** account ****** **** * ** ** cameras *** ********* **** *** *******, signaling **** *** ***** **** ****** to ** ********.
* ***** **** *** *** ** Yeti ********?
***'* *** ****! **** *** ***** offering *** **** ******** ****:
*******, *************, **** **** ******** ***** Facebook ** ******** **** **** *** Yeti ******** ** * **** ***** camera ("** *** ******** **** ****"):
*'* ******* ****'* ********** ****** *** it ***** ***** ***** ** ******* more ** ***** ******* **** * cup.
****** ********* *** ***** ******* ****** right? **** ****** ********* **** ***** about ***** ** ** **** ************, government ********. *'* *** ******** **** is **** * ***** ****.
**** ******** **** * ****** ***** ********** ****:
********* ** *** **** ** ********* working *** *****, ***** ** ******* government ************ ****** ***** ** **** by ***** ************ *** ***** ******** purposes.
**** *** ****** ** * *****-**** pace *** ******** **%-**% ** *** company *** **** ************ **********...*********. **** of ***** ********* **** ** **** come **** *******-***** **********, ****** ***** or **** ****-********** ***** ******** **** you ***** ******** *** ************** ********* pull ****.
**** **** * ***** ******, ******* has ********** ********** *** * ***-*** as **** ** ********. ****'** ****** into *** ******, ****** ****** ***** reps ************ ****** ***-*****, ****** *** EU *** ***** ****/****, ******* ***** leads ** *********** (*** ***** *****) and ******* ** * ***.
**%-**% ** *** ******* *** **** Surveillance **********...*********. **** ** ***** ********* seem ** **** **** **** *******-***** industries
********** ******** ***:
******* ***** ****** ***** *** ** Verkada **** ******** ******** ***** ** hemorrhaging *****/********* *** ********** ************ ***** ********.