ADT Acquires Much Maligned "Defenders"
"The Defenders" has the dubious distinction of being ADT's largest partner and a long history of customer and employee complaints and lawsuits.
Now, ADT has acquired "The Defenders".
What does this mean for ADT? Is it a good deal? And what does it say about the alarm industry overall? We examine this inside.
Acquisition ********
*** ** ****** ~$*** ******* *** the ****** ***** *********, ******:
********* ******* ***** *. ******* *** Jessica *. ******* ******** ************* **.* million ****** ** *** ****** ***** for ***% ** ***** ********* ** Defenders
***'* ****** ***** ** ~$*.** *****, giving **.* ******* ****** ***** $*.** = ~$*** *******.
*** ****** *** '******** *****' ** a **** ****** "************* $*** *******" but **** ******** **** *****, ** definition, **** * ******* ******** *******, they ******.
"Opportunistic" ***********
*************, *** ********** ********* *** **** as '*************':
************* *********** ******** ** ** ******** beneficial...
**** ************* *********** ******* ********
'*************'* ** ** ******** *********** *** an ***********, ******* **:
********** ******* ******* ** ********* ************* without ********* ** * ******* **** or ***** *********.
** ******* *** *********** ** **** ADT *** *** ****** ** **** to ******* ********* *** *** '***********' presented ******.
Low ***** ****?
*** * ******* **** ******* ** do$*** ******* ** ****** ******* ** months ***, **** ** * *** *****. While *** ********* **** *** ******** they ******* ** ***, ************ **** had * ********** ******** ** ***** so. ******, **** ***** **** **** those ******** ** **** **** ** others (*.*., ***'* ******).
****, *** ********* *** **** ***** for *** ***** ****** ********, *********** nearly * */*** ** *****'* *** residential ********* *** ********* ****** *,*** employees.
** *** ********'* '*****************' ******* *** business *** **** $*** ******* ** (volatile) *** ***** ** **********.
Sign ** *** *****?
***** ** ** *** **** **** drove *** ********* ** ** ****, the **** **** ****** *** ******* of ********* ********** *** *********** *********** alarm *********. **** *** *** ****** are *****, ** ***** ** ****** for *** ********* ** **** *** before ****** ****** **** *****.
Upside *** ***
*** ****** *** *** ** **** they *** *** ******** ******* * core ****** ** ***** *********** ******* creation, ***** **** ******** ** ** opportunistic *****.
*** ******** * **** ** ******** of *** ****, ***** ** **** to ** **********:
Downside *** ***
*** ***** ******** ** **** ************ The ********* ***** * ******** ******* helped ** ******** *** ******** ********* and ****** **** *** ********'* ******** practices. ** ** ******** **** ****, we***** ** ********** *************** *** ********'*:
**** *** **** ******** ***** ******** standards, ****'* ***** *******.
***, ******** ******* ** *** ********* sales ******* **** ******* ******** ** ADT, ***** **** **** ** ***. And ******** ******** ******* *** ********* are *** ***'* ******** **** **** may ********* **** ********** *** ******** publicity, ***** ***'* ****** **** *** prominent *****.
** **** ** *********** ** *** if *** ******* *** ********'* ***** practices ** ****** ***** *****. ** so, ** ***** ****** ******** ********** but ** **** ******** ** ********* financial *******.
******* ** *** $*** ******* ** advertising *****, *** **** **** ********* get *.* ******* ******** ********* *** year:
**** ****** **** ***** **** ** The ********'* ** ******** ** *****? $175 ******* ** * *** ** money.
**** ****** **** ***** **** ** The ********'* ** ******** ** *****? $175 ******* ** * *** ** money.
******** ** *** ****** ******** ******? You'll ****** **** *****. * ** wonder ** *** *** **** *****, and ***** ***** ***** ********* ** trend ********.
*** ****** ***** *** **** ***** The ********’* ****** **** ** **!
** *** *** *****, **’* ** substantially ***** ***** *** **** ******.
*******, ** #*’* *****, *** ***** is **** ****** **% *****. ****** see *** ******** ****** *** ****? A ********* ****** ****** ****** ** immediate ************.
**** **** *** **** ****** ***** Monday ***** ** * ***’* ***** this ** * ******, **** *** price ***** **** ******* ********* *** it **** ****** ****.
*********** *********** ****** ** ******* ******** by *** *********. ***** ********* *** seeing ******* **** ** ********* *****. Vivant ***** *** ******* ***********.
***** *** **** *** *** ******** Organization ** **** *** ********** ******.
***** *** **** *** *** ******** Organization ** **** *** ********** ******.
*****, *** *** ******? * ***'* know *** ** ***** *** ***** of ********* *** ******* *** ********* use ***** ** ******* ** **** on **********?
* *** *** "*****", **** ********* could ****** ***** *******, *** ****** the ***** ****** ** ***** **** they **, **** ****** **** ***** calls ** ***** ******** *** ** close ********. **** *** ******* ********** in ** **** ******.
* *** ***** *****, *** ***** is **** **% *** **, ** definition, ** *** ********'* ******** *****. The ********'* ******** ****** ********* *** some ****** *** **** ** *********** to *** ***** ** **** ** for ****.
*** ***** *** ******** *** *** listed ** "*******" *** *** **'* a "*******" ******. ********** *** ****-**** sentiment (** ******) *** **** ****** and *** **'* ****** ** ****. Hope ** ********.
* ****** *** ******** **** **** closely ** * ******* *** **** dynamics ********** ***** ******** ****** **** eventually ******* *** ********** ******. ** fact, **'* ********* ***, **** **** vendors ** ******** *** *** ****** to ** ***.
*** ********* * *** ** ********** ********** **** **** *******, *********:
****, ***** ** **********'* ************ ***** *** ****, *** ******* ***** *** ***'* claim **** '*********** ****** ************* ************ seller's ********** ** ****** ********* ** ADT ******'. *******, ***** ** ** discussion ** ******* ** ***** ********** and ***** *** '*************' **** **** is, ** ** ******** **** **** was *** ********* **** ******. ***'* stock ** ********. ** * ******, it ***** ** ** $** *** it ***** ** **** ** $* something.
*** ***** *********** ********* *** ********'* ****** **** *** ******* *** ********'* spends $*** ******* ******** ** ***********:
****'* ***** * *** ** ***** especially ***** *********** ******** ************ ****** SimpliSafe's *********** *****.