ADT Acquires Much Maligned "Defenders"

Published Jan 07, 2020 19:47 PM

"The Defenders" has the dubious distinction of being ADT's largest partner and a long history of customer and employee complaints and lawsuits.

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Now, ADT has acquired "The Defenders".

What does this mean for ADT? Is it a good deal? And what does it say about the alarm industry overall? We examine this inside.

Acquisition ********

*** ** ****** ~$*** ******* *** the ****** ***** *********, ******:

********* ******* ***** *. ******* *** Jessica *. ******* ******** ************* **.* million ****** ** *** ****** ***** for ***% ** ***** ********* ** Defenders

***'* ****** ***** ** ~$*.** *****, giving **.* ******* ****** ***** $*.** = ~$*** *******.

*** ****** *** '******** *****' ** a **** ****** "************* $*** *******" but **** ******** **** *****, ** definition, **** * ******* ******** *******, they ******.

"Opportunistic" ***********

*************, *** ********** ********* *** **** as '*************':

************* *********** ******** ** ** ******** beneficial...

**** ************* *********** ******* ********

'*************'* ** ** ******** *********** *** an ***********, ******* **:

********** ******* ******* ** ********* ************* without ********* ** * ******* **** or ***** *********.

** ******* *** *********** ** **** ADT *** *** ****** ** **** to ******* ********* *** *** '***********' presented ******.

Low ***** ****?

*** * ******* **** ******* ** do$*** ******* ** ****** ******* ** months ***, **** ** * *** *****. While *** ********* **** *** ******** they ******* ** ***, ************ **** had * ********** ******** ** ***** so. ******, **** ***** **** **** those ******** ** **** **** ** others (*.*., ***'* ******).

****, *** ********* *** **** ***** for *** ***** ****** ********, *********** nearly * */*** ** *****'* *** residential ********* *** ********* ****** *,*** employees.

** *** ********'* '*****************' ******* *** business *** **** $*** ******* ** (volatile) *** ***** ** **********.

Sign ** *** *****?

***** ** ** *** **** **** drove *** ********* ** ** ****, the **** **** ****** *** ******* of ********* ********** *** *********** *********** alarm *********. **** *** *** ****** are *****, ** ***** ** ****** for *** ********* ** **** *** before ****** ****** **** *****.

Upside *** ***

*** ****** *** *** ** **** they *** *** ******** ******* * core ****** ** ***** *********** ******* creation, ***** **** ******** ** ** opportunistic *****.

*** ******** * **** ** ******** of *** ****, ***** ** **** to ** **********:

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Downside *** ***

*** ***** ******** ** **** ************ The ********* ***** * ******** ******* helped ** ******** *** ******** ********* and ****** **** *** ********'* ******** practices. ** ** ******** **** ****, we***** ** ********** *************** *** ********'*:

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**** *** **** ******** ***** ******** standards, ****'* ***** *******.

***, ******** ******* ** *** ********* sales ******* **** ******* ******** ** ADT, ***** **** **** ** ***. And ******** ******** ******* *** ********* are *** ***'* ******** **** **** may ********* **** ********** *** ******** publicity, ***** ***'* ****** **** *** prominent *****.

** **** ** *********** ** *** if *** ******* *** ********'* ***** practices ** ****** ***** *****. ** so, ** ***** ****** ******** ********** but ** **** ******** ** ********* financial *******.

Comments (10)
JH
John Honovich
Jan 07, 2020
IPVM

*** ********* * *** ** ********** ********** **** **** *******, *********:

  • ** ** ***** ****** ********** ** a '******', ******** ** *** ***** release ***** ****** ** ** ***********
  • *** ********* **** "****** * ******-***** ******** ********** ** ADT, "*** ********** **, *** **** statement.
  • "*********’ ************ **** ****** *** ** sell *** ****** ***** ******** ** the ****** *** * ****** ** 270 **** **** *******". **** ******* some **** ** ****, *** ***** is ** ~$*.** ***** *** **'* low **** **** * ****** *** was $*.**

****, ***** ** **********'* ************ ***** *** ****, *** ******* ***** *** ***'* claim **** '*********** ****** ************* ************ seller's ********** ** ****** ********* ** ADT ******'. *******, ***** ** ** discussion ** ******* ** ***** ********** and ***** *** '*************' **** **** is, ** ** ******** **** **** was *** ********* **** ******. ***'* stock ** ********. ** * ******, it ***** ** ** $** *** it ***** ** **** ** $* something.

*** ***** *********** ********* *** ********'* ****** **** *** ******* *** ********'* spends $*** ******* ******** ** ***********:

****'* ***** * *** ** ***** especially ***** *********** ******** ************ ****** SimpliSafe's *********** *****.

(1)
(2)
JH
John Honovich
Jan 08, 2020
IPVM

******* ** *** $*** ******* ** advertising *****, *** **** **** ********* get *.* ******* ******** ********* *** year:

**** ****** **** ***** **** ** The ********'* ** ******** ** *****? $175 ******* ** * *** ** money.

(1)
(1)
UM
Undisclosed Manufacturer #1
Jan 08, 2020

**** ****** **** ***** **** ** The ********'* ** ******** ** *****? $175 ******* ** * *** ** money.

******** ** *** ****** ******** ******? You'll ****** **** *****. * ** wonder ** *** *** **** *****, and ***** ***** ***** ********* ** trend ********.

(1)
(1)
JH
John Honovich
Jan 08, 2020
IPVM

*** ****** ***** *** **** ***** The ********’* ****** **** ** **!

** *** *** *****, **’* ** substantially ***** ***** *** **** ******.

JH
John Honovich
Jan 08, 2020
IPVM

*******, ** #*’* *****, *** ***** is **** ****** **% *****. ****** see *** ******** ****** *** ****? A ********* ****** ****** ****** ** immediate ************.

**** **** *** **** ****** ***** Monday ***** ** * ***’* ***** this ** * ******, **** *** price ***** **** ******* ********* *** it **** ****** ****.

LT
Larry Tracy
Jan 10, 2020

*********** *********** ****** ** ******* ******** by *** *********. ***** ********* *** seeing ******* **** ** ********* *****. Vivant ***** *** ******* ***********.

***** *** **** *** *** ******** Organization ** **** *** ********** ******.

JH
John Honovich
Jan 10, 2020
IPVM

***** *** **** *** *** ******** Organization ** **** *** ********** ******.

*****, *** *** ******? * ***'* know *** ** ***** *** ***** of ********* *** ******* *** ********* use ***** ** ******* ** **** on **********?

LT
Larry Tracy
Jan 25, 2020

* *** *** "*****", **** ********* could ****** ***** *******, *** ****** the ***** ****** ** ***** **** they **, **** ****** **** ***** calls ** ***** ******** *** ** close ********. **** *** ******* ********** in ** **** ******.

JH
John Honovich
Jan 25, 2020
IPVM

* *** ***** *****, *** ***** is **** **% *** **, ** definition, ** *** ********'* ******** *****. The ********'* ******** ****** ********* *** some ****** *** **** ** *********** to *** ***** ** **** ** for ****.

UM
Undisclosed Manufacturer #1
Jan 26, 2020

*** ***** *** ******** *** *** listed ** "*******" *** *** **'* a "*******" ******. ********** *** ****-**** sentiment (** ******) *** **** ****** and *** **'* ****** ** ****. Hope ** ********.

* ****** *** ******** **** **** closely ** * ******* *** **** dynamics ********** ***** ******** ****** **** eventually ******* *** ********** ******. ** fact, **'* ********* ***, **** **** vendors ** ******** *** *** ****** to ** ***.