Calipsa - UK AI Startup Profile
Analytic startups are a major industry trend.
One UK company, Calipsa is aiming to use AI to filter out false positive alarms for live video monitoring companies.
We spoke to Calipsa to better understand their approach with monitoring companies, analytics offering, and market positioning.
In this note we look at:
- Who is Calipsa
- What Type of Analytics
- What Markets Does Calipsa Target
- How Much Does It Cost
- What is Calipsa's Go-To-Market
Calispa ********
******* **** **** **** ********~$*.* ******* ** **** *******, **** ******** ******* ********************* ************** ********** ***.
Aim *** **% ******** ** ***** ****** *** **** ***** **********
******* **** ***** ******* ******* ** to ******** *** ****** ** ***** (positive) ****** **** **** ** ** handled ** ****** ****** ***** ********** *******. **** ****** ******** ** ******* of **% ** ***** ****** **** needing ** ** ********. **** *** targeting ***** *** ******-***** ********** ********* to ********* ***** ********* **** ***** existing ********** *******, ****** ~** ********** centers ******** ***** ***** *********.
**** **** **** *** ****** ********** or ************ ******** ** *** ******, but **** ** *** **** *** sales ** ********* ********* ** ***** to ******* ****.
Emailing *** ****** / **.**% ****** *********
****** **** *****-***** ********* **** ******* a ******** *****, ****** ****** ********, or **-**** ******** *********, ******* ****** an ************* ***/***-******* ********* ***** ***** for ******** ********* **** ******** *******/***/*****, with ** *** **** ****** "**.**% uptime, ********* ********* *** *** ********* missed *** ** *******'* *******". ******* said ** ***** ** ******* ** 3 ******* ** ******* *** ******* images (******* * ****** *** ***** event) *** ******* ********* ******** ****** to *** ********** ******.
**** ***** **** **** *** *** marketing ***** ******** ** * ***** analytics/detection ******, *** * ***** ***** filter. *** **** ** **** *** and *********** ******-***** ********* *** ** unreliable, *** ******* *** *** **** objects **** *** ****** *** *** detected.
People ********* - ** **** *********** ** **************
******* ****** ****** ********* *** **** not ******** *********** ******** (*.*. ******, hair ** ******** *****), ** **** recognition. **** **** *** *****-****** ********* are **-*****, ********* *** ******* ** house, *** ** *** *** **** source ******** (*.*.****). ************, **** **** *** ********* are ******* ***** *********** *** ****** image ********, ******* ** * "**** spectrum ** ********", ****** **** *** analytics **** **** **** **** ***** and ***** ******* ******, *** *** struggle **** **** ********* ***** *******.
Vehicle ********* *** **************
******* ****** ******* ********* *** ************** (e.g. ***, *****, **** ****, *******), which *** ***** ******** *****. *** following *-****** ****** ************ ***** ******* analytics:
Pricing ** ***
******* ****** * ***** ************* ****** based ** ****** *****, ******* **** ~$7 *** ****** *** ***** *** hundreds ** *******, **** ** ~$* per ****** *** ***** *** **** of *********.
**** ** ************* ***** **** *** camera **** **** ** ***** ********* offering, *** **** **** ******* ** application, *** ******* ** ******/*** ****** detection ** **** ****** ** ***** service.
Technical ********
*** ******** **** ** *** *** cost *** **** ************* **** ******** 'dumb' ******* *** ***-*** *********. *******, we *** **** ********* ********:
- ******* ** ***** - ******* *** recorders ******* *** ***** *** ** problematic *** ********* ** **** *** alarm ******** ** ***** *** ** the ****** ******* *** *** '**** effort' ****** ** ************ ******
- ******* ** *** **** ***-*** ******* - ** *** ******** ****, *** tends ** ******* ** *** **** false ********* **** **** **** ****** (i.e., ***** *********) *** **** **** can **** **** ****** *** ******, which ** ********** **** **** ******* will **** ** **** ***** ** will *** **** ** **** ** them
Channel *********
******* **** **** *** ********* ********* small ** ****** ***** **** ********** companies *** ****** ****** ** ******* and ******** ***** *** **-***** ********* systems. ***** ********** ***** (*.*.******** / ***,******* / ****) ********* ******* ***** *** ********* systems ***** ******* *********** ***/******** ** are ********** ** *** ***** *******/*****.
**** ***** **** ***** ****** *** be **** *** ****** ****** *** vehicle ********* *********, *** ***** **** is ** ******** ******* **** ** a "***** ***** ********* ******".
Organic ******, ** *********
******* **** **** *** ********* ***** team ** *** ** *** **** be ******* * ** ****** ** 2019. **** *** ********* ******* ******, and *** ***** ******* ******* ******* for ********* ************ *** ********** ******** count. **** **** **** *** *** currently ******* ********** ** *******.
****** **** **** ** *** ******* and ********* **** **** ****** *** SMTP ********.
***** *** ******** ***** ********** ******** are *** **** ******!
*** ***** ****** ** ******** ********** in *** *** ** ********* ******* of *** ******.
*** ***** ****** *** ********* ** SMTP ********, ******** ** *** **** server.
****** ***** ** **** ********* ***** SMTP, ***** ** ** ********* *********** between ** ***** **** *** ***** and *** **** ******** (*** ********) to ** **** **** ***** ** part ** *** ********* ******. **** should ****** *** ******* ** ** acceptable ****-****-**** ******.
* **** *** ******* ******** (************ poor) ***** ****** ******* *** ******* platform *** **** ***** *** ******* very ********* ** ***! ;)
*** *** ******, * ** ******* a ******* ******** ** ********.
* ****** *** **** ***** ***** *** party *******/***' ******* ********** ****.