Bosch Integrating Sony Video Security Sales And Marketing Team
What is the future of Sony in video surveillance?
In 2016, Bosch and Sony announced an atypical 'partnership'. Now, Bosch tells IPVM that they are integrating Sony's sales and marketing teams.
Inside this note, we examine Bosch's statement, Sony's challenges and our skepticism about the future of Sony in video surveillance.
***********
** ******** ** ***** ******* ** major ******* **** ****, ***** **** IPVM ****:
“*** **** ***** ******** ***** *** marketing **** ** ***** ********** **** the ****** ***** ***** ************. **** this ***********, **’** **** ********* *** full ***** ******* ******** *** ****** portfolio ** *** **** *********. ***** forward, ***** *** **** ********* **** have *** ***** ***** *** ********* team **** ** **** ** ***** the ***** ******** ** *** ******* portfolio ** ******** *** ******.”
****** ****, ***** *** **** ***** and ********* ********** - ** ***** were ******** **** **** ***** ********* (who ***** ******* *** ***** ***** not **** ***** ********) **** **** manufacturer *** *****. ***** **** ***** / **** ********* *** **** ************ rep ***** **** ******.
***** **** ********** ** **** **** they **** *** ******* **** *** ending **** ***** ******** *****, ***** is ********* * ***** ******* ** such * **********.
Upside - ****** **** *********
*** ***** ****** ** **** **** had ******** **** * **** ** sales *** ********* ********* ******** ** Bosch *** **** ***** ******** ***** players. ****** **** **** ***** ** significantly ****** **** '****' *********, *** organization ** ** *** *** ***** to *********** ******* **** **** ****** field *************.
***** **** ** ***** ******** ******** an *********** *** **** *********.
Downside - ******* **** ********
*** ******* ******** *** **** *** same *** ***** - *** '***********' and **** - ***** *** *** new **** *******? **** ***** ***** new ******** **** **** **** *** releases. ***** ******** ** ** **** few *** **** ******* *** ******* to *** ***** ** ***** *** names ****** *** ********.
*** **** *** **** **** **** the ********** ****** ** ******* ******** the *********** *** ********, **** ***** return *** ******* ******* ******* ******* in *** ******.
***** ********* **** **** ** *** control **** ** ******* ******** *** roadmap, *********** **** **** *** ***** the **** ** ****, **** ***** being *** ************ ****, *** *** development *** ****. ** ****, ** is *** ***** ** **** ** cameras *** **** ** * ******** to **** (****** **** ******* * top ******** ** ******* ** ***** and ******** **** ** ****** ***********).
Sony ** ****** ***** **********
** ******* **** ** ****** ***** have ** ** **********. ******* *** partnership ********** *** ****** *** ****** enough *** / ****** *******, ** is ************* **** ** *******.
Now - **** ****** ** ***** ***** ************
***** *** * ***** ***** ************ as ** *** ****** ******** ****** access, ********* *** ***** ************. **** can **** ***** **** **** ** part ** *** ****** ************* *** customers.
*******, **** **** ******* ** ******** can **** **** ** **** ** the ***** ***** ** ********* ***** has. *** ***** **** ******** ***** **** / ***** ********* ***** Axis ***** *****(*********** ** *****) *** ***** ***** surveillance ** ****** *********.
What ** **** ***** ************?
** *** ********* ** **** ******, Sony *** ****-******* ******* (**** *****, WDR, ***.) ** ********** ********** ****** (e.g.,*** *** **** ***** ****). ***, ** *** ***, **** has *****, **** ********* ***** ******, and ** ***** *********** ***********.
** ****, ** ** **** ** be ********** ****** **** ******* ** reinvigorate ** ****** *********** (***** ****** they **** *** ***** *** ********* to ** *** ******* ******* **** have *** ************** ** *******). **** comes ** *** **** **** ***** Sony's **** ****** ***** ,*********, *** **** *** ***** ***** surveillance *****, ****** **** **** *********. **** Sony **** ******* ** ** **** but, ** *** **** * ***** are *** ******** *** *** ******, it ** *** *******.
Vote / ****
* *** *** ** *** *** the ***** ***** ****** ******* **** products *** * **** **** * hard **** ********* *** **** ***** people **** **** **** ******** *** that **** **** **** ****** ** Bosch.
***** ** **** ******, *** ***** Sales ****** **** *** ********** ** sell **** *** ***** ***** *** to *** **** **** ***** ******. In ********, **** ** **** *** now **** **** ******** **** *** obviously ***** ** **** **** **** know. ** **** ******* * **** for ***** *** **** ******** *** in *** ******, *'* **** *** will *** **** ******** ****** *** projects ***** **** ***. **** *** always **** *** *** ***** *****. They **** * ******** **** ** right *** *** ********* *****. ** Sony ** **** ** ***** ****'* what **** **** ****.
**** *********** ****** ** ****; ***** was ** *** ****** **** **** week *** * ***** **** ***** the **** ***********. **** ****'* **** a **** **** *** **** ***. That **** **** **** *** ************ folks **** **** **** ** **** as * ***** *** ******** ***** employee.
** *** ****** (***** *** *** specifically), **** *** ******* ***********. *** rep **** **** **** ** **** Sony *** *** ******. **** *** the ***** **** ** * ***** that ***** *** **** ****** **.
* **** **** ********** ********** **** Sony ***** **** *** ****** **** in ***** ******** *** **** **** the ****** ********.
**** ***********.
**** ** * *****!
*** **** **** ****** **** ** significant ** ** ** *** ***-*****
******* ******* ** ****** ***** *** rest.
*** ***** * **** ********* ***** in *** ***** ******** ** ****. The ****** ** ***, **’** *** great ******* **** ***** ** ******. There **** **** **** ************ ***** a **** ****** **** *** **** decade, ** ****** ***** **** ** illuminated *** ***** ***, *** ***** and ******** ******* **** **** ** on *****. **** ***** ***** *** fantastic ******* *******... ****** *** *** best **** *** ******* ***** **** Bosch. **. ** ** ***** **** the *****-****** *** *** * ** models ** ***** ** ****** *******. We ***** ***
* **** **** *** ****: **** the **** * ***** ** **, it *** **** ** ******* ********* to ** ******** ********* *** *** of ****'* ******** ****** ******* - finding ************ *** ******** *******, ******* firmware (******* ** ******), ** **** finding *********** ** *** ******* **********.
***** *****, *** ******* *** **** improved, *** * ** **** ** find ************* *** ******** ******.
*** ***** “******” ** ******** *** call ** *** **** *****. **** went **** *-* ****** ******** ** 20 *********. *** ***** ******* ****** is ******* *** *** * ***** improvement. ** ******, ** ****** *** to *** *** **** ******* **** well **** *,*** ** ******* ** our ****.
**** ****** **** ** ***** **** still *** * *** *** ** Sony ***** ***** ************ **** ?
*** ******* ****** **** *** ********* and *** ***** **** ****** ** place.
*** ****** ****** ** ***** ***** now. ***** ** ******* *************** ***** the ******* ******, **** **** *** field ******** (*****) ***** *** ** the ******* *********** ******* ** *******. Sony *** ******** ** ******* ** recent *****.
** ** ****** **** ** **** around * ***** **** **** ********* have ******** **** ***** ****.
* ***** **** ****** ******** **** is ***** **** ** **** "**'** keep **** ******* ** *** ***** list, *** *** ***** ****** **** to ****** **, ** ****** ***** sales ******". ** ****'* **** ***** to **** * ********* **** ****, plus *'* **** ***** *** *** the ******** **** ***** ** ***** ISC **** ***** *** ***** ******* :)