Verkada Favorability Results 2019
Verkada has taken the industry by storm with the fastest growing video surveillance sales organization ever and a half billion dollar valuation. Now, it has achieved another milestone, in new IPVM integrator statistics, its net favorability of -28%, is lower than Dahua and Hikvision:
Based on 180 responses, 6 themes emerged. We look at those themes and examine the following:
- How there was a significant drop from January to May 2019
- How Verkada is now the 3rd lowest of the 25 companies respondents voted on
- How integrators feel about the closed systems
- How respondents view Verkada's overall business model
- What voters thought about Verkada's dishonest/negative/aggressive marketing
- What integrators' views on cloud offerings are
- How respondents felt about Verkada's cameras and features
- Why some felt Verkada does not have the track record to back up the hype
Drop ******* ** *** ****
**** ******** ******* ** *** ******* 2019 ************ ***** **** *** ** January. ** **** *****, *** ******* was *** **** ***** **** ****** 90% ********** *** *** *******'* *** favorability ******* ******* ** *** **** 4 ****** ** *** ********** ***** shows:
3rd ****** ** **
******* ** *** *** *** ******, out ** ** ************* *******, *** integrator ************, ** *** ***** ***** shows:
*******, *** * **** *********** ********* for *********** *** *** ** *****.
Closed ******
*** **** ********* ***** *** ******* being ******. ***** **** ******* * closed ****** *** "******," **** **** noting **** "* ****** *****-** ** the ********" *** *********, **** ****** that ** *** * "******** ****," given *** *******, *** ******* ****** of *** ******** ** *** **** of **********, *** ******** ********** **** convincing ********* ** "***** ***** ******** systems," ** **** *****:
- "******** ****- ***% ***********-** ***** **********-** interoperability **** *** ***** ***. *** invest ** * *********** ****** **** would ******* * **** *** *** replace ** **** **** **** **** we **** ** * ****** ******** world? *** *** ****** ** * world ** ****** ******* *** **** a *** ****** **** **** *******. Cloud ********* *** ****** ** **** and *** ******* ** ********* ** enterprise ******** ** *** ***** **** isn't ***** ***. ** **** ********* who ** ** *** **** *** upwards ** $**,*** *** ***** *** their ******** *********."
- "* ******* *** ******* ** ******, but ****** *********** ******** ** **** of *** ******** **** ***** *** customers *** ** *** **** ** be **** ******* ** * **** source ********* ********."
- "* ***** *** ******* ** * good ***; ******* ***** ** ** 100% *********** ** **** ** ********* to *** * ******** ** ***** their ******** *******, ** ***** ** a ********."
- "** *** **** *** ****** ** trend *** *** ********** **** ********* may *** **** ******* **** **** have ****** * ******* **** **** go *** ** ******** ** ****** requirements. * ** **** * ****** shake-up ** *** ********, *******, *** looking ** *** **** ** ** business, *** ***** ****** ********* **** Eagle *** ***** ** ***** *** aren't ****** **** ******** *******."
- "* ****** ****** ** * *** negative *** **, ** ** *** hardware **** ****** *** **********. ** use ****** ********* ************ ** ***** of *** **** ***********, *** **** because ***** ******* ** ********* ****-********* and *********. * ***'* *** *** same ***** ** ********** **** *******."
Business *****
*** **** ***** *** **** ** Verkada's ******** ***** ** **************, ******* the ******** ** **** * ****** system, *** **** ******* **** *** long-term *** *********. *********** ******** ** this ********** **** ******** *****, *** skewed **** ******** ****** *** *****, as ***** *****:
- "******* ****** * ****** ***** ***** would ** **** ** ******* ******** like **********. *******, **** **** ** careful **** ***** *********** ******** *** every ******* ** ****** *********** ******* they **** *****."
- "* *** **** ** * ******* a *** **. ****** * *** mentality. **** ****** ****** ** ********** pay *** *** ****** *****, ***** others ****** ** *** **** ** front *** *** ***** ***** **** beyond ***-***. ** ** *****, **'* hard *** ** *** ***** ** have ****-**** ** *****-****** ********. ****** the ***** ****** ***-**** ***** *** be ***** ******."
- "* ***** *** **** ** ******* something **** * **** ****** ** time (**** **** * *****) ** not ******** ******* ********** ** ******** too ******* ** ***** ** **** they **** **** ****** ***** ******** by * **** ******** ****** **** change *** *****."
- "* **** ***** ******** ******. ****** ethical ** ***, ******* **** **** fast *** ****** ***** **** **** good ******* *** ****."
- "******* **** **** ********* **** *** Verkada ***********. ** ** ********* **** effective. *** *** *** ******* **** up **** ******** *** ******** *** scalability? ****, **** ******* **** * customer **** ** *** ***** **** they **** ** *** * ******* center?"
Dishonest/Negative/Aggressive *********
************* *** ***** *** ****** **** comments ***** *********, ********, *** ********** marketing, ***** ******* **** *** **** worse ** ***'* **** ** ********* and **********. *** ********** ***** **** Verkada ***** ****** "****** *** ******** industry," *** ******** **** *** "********** damage" ***** **, ** **** *****:
- "***** ******** ********* ******** ******* *** "dinosours" ** ****-********** ** *** ******** in *****."
- "*******: ******* *** ***** ** *** long **** "******" ********** ***** ******** technology ** *** ** *** *** user's **** ********. ***** ********** **** comparisons *********** ** *****. ********* ****: However, ********** ** ***, *******'* ********** model **** ****** *** ******** ******** to **** ****** ******** ********* **********, utility, *** *************. ******* ** ****'* effect ** *** **** ********. **** entities **** ******* ******** ****** **** purchasing ***** ******* ** ***** **** if *** ***** **** ** ****** over ****** ******* ** ****. (********* expense **. ******* ****) *******: *** sure ** ******* **** ******* ** its ******* **** ** ****** **** a **** ********** **** ********-******* ******. Also *** **** **** *******'* ****** will ** ** *******/ ********** ****** / ****** ***** / ********** *** users / ****, ***."
- "******* **** *** ** *** **** in ** * ***** **** ***** a ***** ****, ** ******* *** by ****** **** *** *** **** cloud ******** **** **** *** **** an ********* ******. ***** **** ***** lack ** ********* ** *********** *** concerning."
- "* **** *** ***** *******. * like *** ****** **********. * ******* the **** **** *** ******* ** push ** ******* ***** ****** "********.” The ****** ** ****** ******* ** also **** *****. * ***** * lot ** ****** ******* *** ****** into ****, *** ********* **** **** are ******* **** ** *** **** term."
- "***** * ***'* **** ** ********* them *** ***** *********, * ***'* help *** **** *** *** ***** unsuspecting *********. **** ****** *** ** out ***** ******* ** ****** ********* and *** **** *** **** *** their ********** ***** ******* *** **** wind ** **** * *********** ****** that *** ** ********. * ******* they **** **** ** * ******* but *** ******'* ***** **** **** already **** *****."
- "**** *****. ****** ***** ****** **** causes **** ********* *** *********. * don't **** *** *********** *** *** company ******* * ******* ** ***** none ** *** *********** ******** ********** the ******** ** *** *** ***** me ********."
Cloud-Based ********
*** **** ***** ******** ****** ****** and ******* ** *****-***** *********. **** said **** ***** *** ****, *** disliked *******'* "****** **************." ******* ***** security ********, ****** **** "** * can *** ** **** ** ********** so *** ******** ****." *****, ******* mentioned *** ********* ************ *** ******* fees ** * *********, ***** ******* said ** *** **** * "****" who ******** * ***** ******** ***** always ** ** *** ******* *** accessible, ** **** *****:
- "* **** *** **** ** * cloud-based ******, ** *** ****** ** setup *** ***********. * ***’* **** the **** **** ******* ** * closed **************, *******, * ********** *** for ***** *** *********** ** ** simple. * ***’* **** *** **** that ** *** ******* **** *****, the ******** *** ******* *********. * do **** *** **** **** * don’t **** ** **** ******** ***** technicians ** ******* *******. * ** like *** **** **** ***** ** a ********* *** *** **** *****-***** camera *******."
- "*'* *** * *** ** *****-***** storage **** ** ***** ** ************ systems. ** ***** ***************** ** *** my ************ ******** ** *** *** regardless ** *** **** ******* ***** I ******. ** * *** *** it **** ** ********** ** *** everyone ****."
- "** ** ******* ****** *** *** majority ** *** *********, *** ******** purposes, ****** ** *** ***** ***** systems **-***** ******* ****** ********** *** without *********** ** *** ******* *****. Customers *** ***** ******* ***** "*****-*****" systems."
- "*********** ******* **** ******* **** ************** but * ***'* ***** ** **** have * ***** ******. * *** a **** ** *** ***** ********* overall, *** * ***** ******** **** on-site ******* *** *** **********. ** you ***** *** ***** **** ****** be ** *** **********, *** *** a ****."
- "*** * *** ** ***** *******. Don't **** *** ***********, ********* ************, or ****. ** *** **** * place, *** *** ** *** ** my ********."
*******/********
* ******* ****** ** *********** ********* Verkada's ******* *** ******** ** ****** good ** ***, **** * ****** leaning ** *** ********. *** ********** noted **** ******* **** ********* ** people * *** ** **** ******** in-house ** ******** *** "******* ******* and ***********." *** ***** **** ************'* **** **** *******, ********** ** low-light **********, ** **** *****:
- "**** ****** ******* ****. ***** **** another ******* **** **** *** * high *** *** ***. ** ***** the ** ****** **** ***** ** keep ********** **-***** ******* ** ***** the ******* ******* *** *********** *** of ** **** **** * *** models *********."
- "*-****** **************, ******* ***** ******* *** Per ****** ******* ********** *** *** pretty **** ********."
- "******* ******* ****, ******* **** ** true ***** ********* *** *** **** motion ****. ***'* *** ** ******** to *** ****** *** **** ** use ***** *******."
- "***** ******* ******* ****'* **** *** well *** ****** *** *** **** of *** ************* ** *** **** the **** ******** *** *** ***** situations."
- "* ***’* **** ** ** ***** products *** ** ****** **** ********** priced ********. **’* ******** **** *** the *****-***** ******** *** * **** bad *** *** ***** ****** ******* that **** ** ****** ** ** things ** ***** ** ******** ** poor."
Lots ** *****, *** ** ***** ****** ***
*******, *********** ***** **** *******, ***** it **** *** **** * *** of "*****," ** "*****," ****** *** not *** **** * ***** ****** to ***** ********. **** **** **** optimistic, ******** ** *** "*** **** to *****," ***** ****** **** "******* stupid ****** ** *** ** ******** it," ** **** *****:
- "**** *** ***** ********* ** **** a ****** ****** ** ******** ** people *** ***’* **** *** ******. In **** **** ******* ****** ****** to *** ** ******** **!"
- "**'* ******** *** **** ** ***** Verkada, *** ** *** * *** the ********** ****'** * ******* **** slick ********* *** *** ****** ********* to **** ** **. ******* ***** products **** *******. *** ***** * do **** ***** **** ** ***** website. ** ***** **** **** *** some ****** ***********. * *** ** Genetec's *** ******'* ******** ******** *** I ******'* **** *** ****** ******* information ** ** **** ******** ** it."
- "***** ******* **** **** * ********* inflated ******* ** **********. ******* ********* of ***-***** ******* ***** **** ** pubescent **** **** ***** ** ********** industry ********** *** *** * ****** relevant ******** *************. ******."
- "**** ********* **** **** **** ***** the *****, * **** ** *** if **** *** **** **** **** in ** **** ********** **** **** out ** *** *** ********* *******. Much **** *** **** *****/***** ******, I ***** **** ** ** * first ******* **** ** ***** ** my ******** ********."
- "**** ** ***** *** **** **** no **** ***** ******."
Unknown ** **** ***********
******* ******* *** ****** *** ** the ********'* ******* ***** ****** *** IPVM's ****** ******* ********, ******* **% of *********** ***** ** *** **** much ***** *******, **** ******** **** as:
- "***? ***** ** ****. *** **, I'm *** ***** *********."
- "***** **** * **** ***** **** brand."
- "* ** *** **** *** *******"
- "* ***'* ********* *******"
- "***’* **** *** ** **"
- "****'* *******"
- "* ** ******* ** **** **** is."
Blame ****?
*******, *** ********** **** *** ** IPVM:
**** ******* * ******** **********. * know, **'* *** ********, ** *'* not ******** **** *** *****. *** when * **** ******* * ***** - **, **** **** **** *** posting ***** :) **********, *** **** thing ******* ** ****** *** ******** with ********* ***** ******* **** ********.
*******
*** **** *************, ****** **** ******** responses **** *********** ***** ** * major *******. *******, ***** *******'* ********** inside ***** ***** ******* ** *** users ******** *** ***** **** ***-******** integrators, **** **** ** **** ** mitigate **** ******* *************.
*** *** ********* ** *** *** (1) *** **** **** ******** ********** ill-will ********* ***** ********* ******* ****-**** as ******* **** ******? *** (*) How **** *** ******* ******* ***** offering **** **** **** ****** *** integrators **** **** * ******** ******* or *** **** ** **** ****** them **** * ******** ********?
***, **'* **** **********, **'* ****** of ****'* ***** *** *******! :)
***, *** ********** *** **** **** can **** **** ** **** * bow ** *** ******** ****!
* ** ******** - *** ************ rating ***** ** ** ****** **** negatives ******* ** ***** ** ** market ********. *** ***** *** **** negative ********* *********** *** ** ******* - *** ******** ***** ***** ** be **** ***** ******** *****. **** doesn't **** ****, **? *** *** I *** *** ******** ***** ***** negative *********, *** ***** *** ********** seem ** ***** ** ***** ******** being ****** *** **** ** ** cloud *****. **, **** *** **** shouldn't ** * ****** ** ***** favorability, ** * ******* *********?
“*** ********** **** ** ***** ** their ******** ***** ****** *** **** it ** ***** *****. **, **** but **** *******'* ** * ****** in ***** ************”
** ** ****** **** ********* *** Axis ** ********* *** ***** ****, do *** ******* ***** ***** ****** be *********?
*** *** ******* **** ******* *** would ***** ** **** * ******?
*** ****, *** *** ***? ****** for ******. **** ** ****, **** it ** **** ** **** ** is ******* ** **, ** ** easy ** **** ****, ** *** GUI ********* ***. ***** **** ****. I ** **** ****** ***, ***'* mean ** ** ********.
* ** **** ****** ***
***, **.
**** ** ** **** ** **** it ** ******* ** **, ** it **** ** **** ****, ** the *** ********* ***
**** ** **** *** ******* ****, e.g., ******* ***** ***/******* ****** *** ******* ***** ******* ******** ******. ****** *********** ********* *** **** Verkada ** ******* ** ************ ***** would *** ** **** *******, ***** most ** *** *** **** ********.
*** ***** ** *** ******* ************ voting ** ** **** * ****** sense ** **********'* ******* ********* ******* a *******, ***** **** ******* ** future ***** *** ******.
**** ****** *** ******* ** ** direct *** ****** *** **********.
***** ***** *********** *** *******?
****** *** * ******....
*****'* ** ****** **** ** ******* partners. *********, **** ********* **'** ******** and ********* **** **** ********* ********, they **** ** ** ***** ** providers. *** ******* ******* ** **** seen **** **** ******* *** ******* ****** **** ****.
*********, *** ******* ***** **** *** depend ** *********** ********** ******. **** have ****** ********** ****** ***** ****** that **** ***** ***** **********.
****'* ****** ***** ** *** **** ****** on ******* ***** *** **** ***** ******* tactics:
*'** ***** *** * ****** ******* my *** ******** ****** * ********* period *** ******* **** *** *** every ******** ***** ** *******. * of ** *** *********** ***** *** UPS.
**** **** ****** ********** ****** ***** people **** **** ***** ***** **********.
****’** ****** *******!
*'* *** ******* **** ******** *********** is *** **** *** ** ***** their ************. ** *** **** ************ result ***** **** ***********. *******, ****** installer ******** *** ***** ******* ** go ** ****** **** ** ** based ** ************* *** ********** ** much ** ******** ** ******* **** into *** ******** ***** ****** ******* of ******* * ****** *** ******** the ********* ******. * *** **** as ******** ** ** *********** ****** much **** ***** *** ********. ** it * ***** *********** ******? ******** not. *** ** ** ********* *** users *** ** *********? *****.
#*, * ***** **** *** ***** Verkada's ***** *********** ** ***********.
**'** *** **** *** **** ************ surveys ***** **** **** ** **** less ********* ** ************* ****** **** Verkada *********** ******* ** *** *****, that *** ******!
***** *** ***** ** #*'* ***** about *********** ******, *'* ********* ***** were ** ******** ** **** ** use (** **** **)... ***** ********* seems ** ****** ****** *** **** it ** ** *** ** *** running ** *** **** *********** ***+*** deployment ******. * ***** ******* **** and *** ****** ***** ***** ** what's ************ ** ***** $**** *********.
*** **** ** *** ********* ** any ** *** ***********?
********* *****. ****** **** ****, * would *** ** ** ***** *** the **** ****** *** ** ***-**** considering *** ****** ****-** ********.
*** **** * **** ******* * think - **, **** *** **** was ******* ***** :
***** *** **** *** *-****** ********** I **** ******* ** ******; **** seem ******* ****, ****** *** ************ more **** *** ***** ;)
*** ********** ** ******** *** ********** me **, *** * *** *** not, ** *** *** * ** his *******. ** ** ** ****.
“**** *** ****”
*****, *** **** ** ********* *** cussing ** ********. ****’* ****??