Milestone says they plan to backfill Ellison's marketing role
Listed on LinkedIn yesterday. Time for a "would you work for Milestone" post?
Shakeup of Milestone NA Distribution Team
Published Nov 03, 2016 13:29 PM
Milestone built up their NA distribution sales team in the past year, following building up their manufacturer rep network and then terminating them.
Now, Milestone has shaken up their NA distribution sales team.
In this post, we look at what has happened, share Milestone's response and look at the underlying industry trends.
Organizational *******
***** ** *********'* **** ****** ** distribution ***** **** *** ***, ********* ******** Distribution *******, ***** *** [**** ** ****** available], *** ************ ******* ********, **** ******* [link ** ****** *********] *** ******* ****** [**** no ****** *********]. *** **** ***** by ********* ** ****.
********* **** **** **** ***** ************** for ******** ************ ***** **** *** [link ** ****** *********], ** ******** to *** ***** ****** ** ******** Of ***** **********. **** ******* [**** ** longer *********] *** ***** **** ************ ********* to ************ *****.
***** ******* ***** ********* **** ****** a ********* ************ **** ******* **** 3 ***** ******, ** * **** manager **** ****** ******** ****** **** 2 ********* ***** ****** ******** *** entire **.
********* **** **** **** ** ******** Ellison's ********* ****, *** ********* **** no ***** ** **** ********** ********* for *** ************ ****.
Milestone *********
** * ************ **** ****, ********* stated "********* ******* ********* ** ************ *** the * **** ******* ** ** market" *** ********* ***** ******* ** **** ** an ******* **** ***********, ***** ******** reorganizing ***** ******** ** *** **** ** reduce *** ****** *******.
History ** ******** / ************ ****
**** ******* ** *** ************ **** is *** ****** *********'* ************* ** ***** ************ *** ******** in ****/****. ********, *********'* ************ **** *** quickly ******** *** **** **********.
Race ** *** ****** ******
*** ***** ********* ** ***-**** ******* recorders ** *** $*,*** ***** ******, **** cut ** ** *** *****-*** ** the *** ******, ****** ** **** for *** ******* *************, **** ********* typically ** **** ****** ***** ******, to *******.
********* ******, *** ******* ************ ****, by********* ***** **** *** *** ******** prices ** **** ** ******** **** ** their *** ******** ** *** *** tiers ** ***** ********.
Distribution **** ********* *** **** ***
****** ********* **** **** ***********-******* ******* makes ***** *** *********, **** **** an *********** ***** *** ******* ***** around * ******-*** *******, * *** of ************* ***** ************ *** **** value. ************ *** **** ****** ** influence *** ****** **** ******* ***** where ********* ** ********, ** **** distributors *** ******** ** ********** ***-**** ****-****** Chinese ******** ** ******* ******* *** smaller ********.
[******: ******** ****] ********* ***** * outside ***** ********* (**** ****** / ******** **** *******, *** ***** / ******* ******* ** & **, *** ******* / ******* ******* ******* Canada) *** ** ***** ******* ** hire *** ****** ** ******** **** Ellison's ********.
Comments (4)
Ari Erenthal
Nov 03, 2016JH
John Honovich
Nov 03, 2016Ellison was Distribution Marketing Manager. The role you linked to is Senior Marketing Specialist. They are different roles and the job description for the one posted on LinkedIn does not even mention distribution.
Also, we do have a job item on Milestone: Would You Take A Job At Milestone?
Ari Erenthal
Nov 03, 2016Huh. Could have sworn I saw a job listing for a distribution guy yesterday. That'll teach me to read.
UM
Undisclosed Manufacturer #1
Nov 07, 2016Both of these moves were made to support the Milestone NVR's. I am guessing that they do not have enough of a margin in them to hit a price point that is truly needed, for an appliance, based on cost/features/performance in the current market environment. Thus, they have had to adjust their cost structure appropriately.