Goodbye Dropcam, the $50 Home Security Camera Era Is Here
Remember those days not too long ago where a $200 home security camera with a $100 per year for storage was considered novel and exciting?
That era is closing.
A new era of Chinese fueled, direct sale, no recurring cost cameras are here.
In this note, we examine what is happening and what is means for the home security market.
The Old / Golden Era
*** ***** ***** **** * ****** era *** ******* **** ******** *******, lead *********'* **** ** ***,** ****************** *********, ********* ****** *******. *******'* ******* and ******** ******* ****** *********** ** ******, ***** * **** ** ***** companies **** *** **** ******, *************,******,*****, ***.
***** **** ******** ** ********* ** people *** ***** ****** * ******** camera ****** ******** ******** *** ***. Plus, * ***** ********** ** **** paid ** ********** $*** ** ** per **** ** ****** *** *****.
Flaws ** *** ******* *****
*** **** ******* **** ** *** requirement ** *** ** *** ******** video. ** ***** ****** ** ******* are ***********, *** * ***-**** **** of ~$** (**** ****), *** *** record ***** ****** **** *** $*** annual ************ ***** ******* ** *** previous ***'* *********.
******** ** *** ***** ******* ** brand ******** *** ********* (******* ***** ******* ** ****) **** ****** * ****** ***** point.
New ***
**** ** ***$** ******* ******, ***$** ****** ** ******, *** $** ********* ***** ******. All ** **** *** *** ****** to ** ***** *** *** ** monthly ***. *** **** ** *** save ** *** ******* ** ***** cost, *** **** *** *** ******** for ******* *******. *** *** *********, these *** ** ****** ** *** power ** ******* *** ******'* ***** platform.
** *** ***** ** *** ******* and ****** ******* ****, **** *** quite ***** *** **** ********** *** rival *******'* **** *****. **** ** lack **** ******** ******** *** **** of ******* ********* *** **** ****** are **** **** **** *** ******, especially *** *** ******* **** *******.
*******
***** **** ****** ** * **** of *** ****** **** ******* ******* products *** ******* ******* ****** *** offerings **** ******* (*** **** ***) are ***** ** ** ****** ** the ****-***, ***** *********** **** ** the ******. *** *** **** **** positioning ******* ****** ** ********* *** going ** ******** *** ********.
**** ***********, ~$** **** ** ******** cameras *** ***** ** ****** *** nature *** ***** ******* ** *******. What *** **** ********** ** ********* luxury **** **** ************ ** **** like ****** * ***** ** ***** trivially *********** ********* **** **** **** be *** **** ******* ****.