3VR Firesale to Identiv

By: John Honovich, Published on Feb 07, 2018

A decade ago, 3VR raised more than $60 million to deliver facial surveillance and video analytics in a '3rd generation' video recorder.

Now, 3VR has been sold to Identiv for ~90% less than what 3VR raised.

What went wrong? What can go right for Identiv making this acquisition?

* ****** ***,********* **** **** $** million ** ******* ****** surveillance *** ***** ********* in * '*** **********' video ********.

***,*** *** **** **** to ******* *** ~**% less **** **** *** raised.

**** **** *****? **** can ** ***** *** Identiv ****** **** ***********?

[***************]

***************

********* * ******** ****** company **** * ****** valuation ** **** ~$** million. *******, *********** ** ********** ** up ** $** ********* ******** ****.

*******'* ******* ** ~$** million **** ******* ** no *******.

******* ** **** ***** for *** ******** ****** control, ************ ******.

Deal ******** - $*.* ******* *****, ~$** ******* ****** *****

******** ** ****** * quite *** *.** ****** to ***** ******* *** 3VR (******* ** ******** at *.** ***** ********).

***'* ********* **** ******** will ** $** *******, based ** *******'* ********** of $**- $** ******* for *** **** ** 2018. ** **** *****, 3VR *** ******* ******* up ** ~$** *******. 3VR's ***** ******* *** in *** **% *****, according ** *******. *** margins *** ********** ***** good *** *** ******* is ***** ****. *** has *** ************ **** profitable, ********* ** *******, and **** ****** "***-**** target ***-**** ******** ****** margin ** ************* **% post *********" ***** ** still ***** ***.

*********** ** *** ******* investor's ****, **** ***** ****** this ****.

Consolidating ******* *** ******

******* **** *********** *** offices *** ***** **** booths. ******* ***** *** 3VR *** ******** $**,*** per ****** *** **** (San ********* ** *********). By ********, *******'* ** is ** ***** ****, though ******, *******.

3VR **********

*** *** ** ****** recognition *** ***** *********. They ******. **** ********* were *** ***** - Cernium, ****** *****, *******, etc., **** ********* ******* similar ****. **** *******, which *** *** ****,**** *** * ****** $32 *******(****** ******* ************* ****** than ***).

***'* ********* ****** **** not ******** ****** ** meet ********'* *******. **** left *** ** ***** an ********* ******** **** some ************** ****** ******** which **** *** ****** to ******* *** **** premium *** ***** ******* limitations ******** ** ******** focused *********** **** *****, Genetec *** *********.

Gave ** ***** ***

*** ******* ** **** 3VR *********** **** ** years ***. ***** *** VC ******* ****** ** during *** *****, ** 2013 *** *** ****** left, ************* ****** **** operations *** ***********,****** **** ******* ********* *** *** past * *****.

*** ******* ** ******* the **** ** ** was * ** **** 10 ***** ***.

Fit **** ******* *********** ****

** *** ******** ****, Identiv **** **** ****** for ***. *******'* *** amusingly ********** ** *** investor's **** **** **** are ********** **** $** million ** ** *******... for **** **** $* million. ***** ** *** much ***** ** **** plus ***** ***** ********** closeness, *********** ****** ** easier.

********, **** ** ******* a ************* ****** ******* business, *** *** **** their *** ******** ********, and *** **** *** into ***** ***** ************.

**** **** ********** **** 3VR's ******** ***********, *** has **** *********. ********* and ****** *********** *** definitely ** *** ******* now, ********* ** ***** in ***** ** ********. And ***'* ******** ** developed **** *** ****** up ** ******, ****** and ******* ********* ********* results, *** ****** **** traditional *** *********. ** if ******* ** ******* and **** ** ********* 3VR, ** ***** ** well ***** *** ***** investment **** ****.

Comments (18)

* ****** * **** **** *** * *** ***** *** at ***** ***** **** ***** *** ***** ****** ********* ** determine **** ***, +/- * *** *****. * ***** **** also *** **** **** ** **** ******** ** ****. *** stuff, *** *** ** **** ***** ** * **** ***** application *********** *** *** ** ***** ** ***** ** *** camera, ********* **** *** * ******, ** ***** *** *** age ******** ** **** ** **** * *****. **** **** up ******* ** * *** *****, ** ** *** **** for * ******* ** *** ****.

** **** ***** **** ********* ********* ****** ****** *** ***** analytics **** **** ** ***** .. **'** *** **** *** statistics ** *** ****** ** ***** *** ****** ****** ****** that **** ****** ** *** **** * *****. ***** ********* market ***/** *********.

** *** *** *** ****** ********* **** ***** *** *** the ******* ***** ** *********** **** *** ** ****** **** so ****. *** **** *** ** *** ****** ***** ** also ***** ***** ** ********* ***** **! ** *** ********* to ******* **** **** ** *** *** **** *****, "** its *** ***** **** ***********".

*** **** * **** ***** *** *******, *** *** ***** app **** * ***** ** ** **. **** *** *** real ***** ** ***, *** ******* ** *********** *** ***** apps **** ***** ******** *** ***** ******** ******** ***** ** not ** ************* ******* ** ** *** **** ** ****.

* *******/********** ***** *** * **** ****. *** ** * glad * ****** ** ** *******. ***** *** *** *******, hope **** *** *** * ***** ******** *** ** **.

* *******/********** ***** *** * **** ****

* *** **** *** *** *****...

** ***** *** *** *** ** ********** ***** ** ***** before ******** *** *** *** ****** ** *** ****** * decade, *********** ** * $*.* ******* *******. **** ** ******* what ** *** ********.

**** **** ********** *****:

********** ***** ** *****, **** *** *** ***** ** **** but * ***'* ****** ***** ***** *** **** ** * Enterprise ****** **** *** ******* ** ***** ******.

**** - ** **** * **** ************* ****** ** *** going ******* ****** *** ******** *******? ** ***** **** ******** was ******* *** ** ** *** **** ***** ***.

**'* **** ******. *** ** ***** ***** **** ***** ****** on *** * **** ****, ******* ** * **** **** easy.

**** ** ******** ** ******** *** ** ******** * *********** of ***** ******* ** *** *** ** *** **** **** the ******** *** ******** **** ** **** ******** **** **** after.

** ********, * ***** ******* **** *** ********** ****** ** stock ****** ** ****** ***** ******** **** ************ *** ******** rates ********* ******** ***** *********' ******** *** ************ ** * relatively ***** ****** ******.

** ***** ******* **** *** * ****** **** ** *** this ****, **** **** ***** ** ***** *** ***** ****, 3VR *** ***** ** *** **** * *** *** ***** bigger **** * *****-*****.

*'* **** ****** ********* **** ****** **** * ***** ****** but,strictly ***** ** ** *** ********* ********** *** ***** ** its ************* ***** ** ********** *** ***** ** *** **** to *** ******* ************ ****. ** ** ************* **** *********** buyers ** ** **** ** **** ** * "*** *******" police ***** *********** **** * ****** *** ******** *********** *** interest ** ********** ** *** **** ********* ***** ********* ** enroll ***** ***** *** ****** ** *******.

********** ** **** ****** ******, ********* *** *** ****** *** video *** ******** ** *******. * *** ******* *** **** selling ******** **** ***'* **** ** ** ***** ****** *** customers ***** ********* **** *********** ************.

** ******** ** **** **** *** **** ********* ***'* ***** at **** *****. **** *** ********, **** ****** ***'* **** a ***** ******** **** *** ******* **** ***** *********. ** took ** * **** ** *** * ******* ******** ******* for *****.

********* *** ********* ******** *** *** ***** ** ****** ********. You've *** *** ******* ****, ***'** * **** ** ****** or *** *** * **** ** *******. ******** ** **** are *** ***** ** ******?

********** **** *** ****** *******. *** ****** ** ***** ********** solves *********' ******** ******* *******. ****** **** *** ****** **** because ** ******. ******* ** ******** **** ****** **********, ******** and ******** **** *** *********** ******* ** ****'* **** ** want.

** ****** **** ** ******* ** ******-****/ *** ******-***. *** challenge ********** **** ** ******** ** ******* ****** *** ******** of ****, ** ***** ** ***** ******* ***** **** *********** or ********** ******* *** ** * **** ********.

**** ** *** ** **** *********, *** ****. *'* ** end ****, **** ***** *****'* ****** *** ** *****. ** I *** ** ********** **** ***** ** *********.

********* *** ********* ******** *** *** ***** ** ****** ********.

* ***** *** ***** ** ************ ** ********* ********. **** ***** **** *** *** **** elaborate ********* **** *********** ******* ***** **** **** **** ******* in **** ********:

*** ******** ***** **** **** ** ******** *** ******* ****** 10 ********, ******* **********. ****** *** ******* ******* "***********" ** otherwise ********. ********* *** ****** ******** ************** ***** ******** ***** search ***** *** *** **** ** ***** ** ****** ********* through *****/**** ** ***** ** **** *** ********.

***, *** ******* ********** ** *** $**/** *** ******** ***** is ***** ****. *** *** **** *** ** ****** $**/** to ******, ********* ** ******** *** * ******** *****. **** they *** ******* ** * ******* *** *****. *** ******** protection ******** ** * ***** ** *** **** ********** ** or ******* ** ******** ****, ***** *** *************** ****'** *********.

********* ***'* **** ** ** ********* ** ** ********.

* ******** **** **** **********. **** ******** ** *** *** fault ** *** **********, *** *** *** ***** ** *** analytic. ** ** *** *** **** *** ***** ***/*** ***. I *** ******** ****** *** * ***'* **** **** *******. I ** ****** ** *** * ** **** ****** ***********.

* *** **** ** *** ******* *** *** ***** ** the **** ** ********** ******. * ****** * ******* ***** analytic ******** *** *** **** ******* ** ******** *** ********* a ******* *****. *** **** **** ** ** ** * can't ****** ******* ******, ***'* *** ******* ** ******* ******, can't ** *** **** ** ******** ** ******* ******. * realize *** ******** ** ******** ** ******* *** ******* *****, but ***** *** ****** ** ****** **** ******* *** ********** output *** ***** ****. *** ** **** *** **** *********.

* ********** **** **** ** ****** ** ***********. *** ******** is ******** ** **** ** ** *********** **** *** *** user **** ** *** *** *** ** *** **. ******* to *** ************ *** *** ** *** ********.

***** ************* *** ******** ************* **** *** *****. *** ***'* have ** **** ** *** ** ** ******** **** ***. Integrators **** ** ****** ***** *** ********** ** ***** ****. If **** ******** ** *** *** ** ******** *** *** they **** **, ****** *** ***** ** ** ********* *** them. ****** ** **********.

* ***** ***** *** ********. ********* ** ********** *** *** the ****** ** *****. ********** ************ ********* ********* ** *** future. *** ********* ** *** ** *** ***** *** ********* and **** ************ ******* ** *** ** *** ******** ********. Think ***** **, **** * **** ******** *** *********** *** implementation *** ** ** ***** *** ******* ******** **** ** amassing **** "****" (**** ***** *** ****** *********** ** ** servers) **** *** ******** ******** *****?

* ******'* ***** ****, *** ***** ** **** ** **** analytics **** ** **** **** *** ******** **. **** ** need * *** ** ****** *** ****** ** *** *********. After **** ******** ** **** ******, ** *** ** **********.

*** **** * ****** ****** *** ******** *** **** ***** far ******** **** ***** **** **** * ****** **** ** duty. ** *********, **’* ***** **** ********* ******** **** ** unrivaled **** *** *** *** ** **** ****’*.

**** *********** ****** ** ** ** * *** ** **** end ***** ** * ****** ****** ** ** ********* **** allowed *** ** ***** ********* ** **** ******** ****** *******, but **** ** ******* ** ******* ** ****. **** ***** fell ***** **** *** ********* **** ****** ** **** ************ and ****** ** **** ***** ** ****** ***** *** ********* drivers ***** ** ************** *** *** **** *****.

*** **** ********* *** **** ** ****** *** ** *** booth ***** ** ****** ** *** ********* ***** *** ******* was ** *** ****. **** ** *** ***** ***********, *** wanted **** ** ******* *** **** **** ***** ** *** core *******.

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