2016 Security Manufacturer Outlook Revealed

Author: John Honovich, Published on Dec 21, 2015

Last year, manufacturers nailed the biggest issue of 2015, as we revealed in the #1 Threat 2015 - China report.

So we went back to the manufacturers and 100+ answered:

"Positive / Negative: Is your outlook for the 2016 video surveillance industry overall positive or negative? Why?"

Unlike last year, where 4 themes emerged, this year had only a big 2 - terrorism and Hikvision. We share their detailed comments and our analysis inside.

**** ****, ************* ****** *** ******* ***** ** ****, ** we ******** ** *** #* ****** **** - ***** ******.

** ** **** **** ** *** ************* *** ***+ ********:

"******** / ********: ** **** ******* *** *** **** ***** surveillance ******** ******* ******** ** ********? ***?"

****** **** ****, ***** * ****** *******, **** **** *** only * *** * - ********* *** *********. ** ***** their ******** ******** *** *** ******** ******.

[***************]

Dropping *** - ****** ******* *** ** ********

****** **** ****, **** *** ************* ***** * ****** ******* or ******** ** ** ** * ******** *****. ***** **** appear ** ** **** ******* ********** ** *** ************ ***** into **** **** ****, **** **** ********** ********** * ****** **** for * ********* ** ****. ** *** ** ****, *** SD ****** ** ** ********* ** ******* ******** *** *** the ***** *** ********** **** ** ** ****** ******* ** **.  

Hikvision *****

***** *** **** ******** *** #* ******* *** ************* *** it **** ** *** ********** ** *********. ******* ***********, ** 2015, **** ** *** ********** **** ** ***** ** *******. This *** *** ******* ** **** ******** ********* ****.

**** *** **** *******:

  • "********. * ***'* **** *** ********* *** ** *** *** on * ******** ***** ****** ** ********* *** *** *** competition ******* ********* *******. * ***'* *** *** *** ** the ******** *********** *** ******* **** **** *** ********** ** committed ** *** ****** ** ****** ****** *** ******* *********** for ***** ** ****."
  • "* ******* ** ** ******** *** **** *********. **** *** rise ** ******* **** *************, *** ********** *** *** ******* and *** ******** ******** *****, *** ******* ** ********* ***** at ****."
  • "** **** **** ** *** ********* ********* **** ******* *** eastern *********."
  • "** ** **********. **** ** ******. *** ** ********* ******** on *** ****** **** ********* *** ******. **** **** **** the ******* ** **** *************"
  • "*** "****** *****" *** ****** **** ***** ** *** ****, the *** ****** ****** **** **** *** ***** **** ***** drops *** ****** **** ****"
  • "**** *** ** *** *************/************ *** *** ******* ********, **** of *** *********** *** *******. ***** **** ** ***** *** business ** *** ***** **** ** ** *** ********* ** a **** *****, ** ** *** **** *** *** ******** in ******* ** ** ****** *** **** ** **********."
  • "***** *** ** *********** ** *** **** ******* ************ *** racing ** *** ******."
  • "*** **** ** *** ****** *** *** ***** ********* ** the ******* *** ** **** ***** ** **** **** **** to **** ***** ********** ***** **** *** *********** *** ********** an ****** *******."

***** (***-*******) *************, ** **********, *** * ******** ******* *** 2016, **** ******** ***** ******* ***********:

  • "********, ******* ********* *** *** **** ******* ********* *** ********** the ******"
  • "******** *** ****** ** *************/********** **** ** ********** ******, *** continued ******* ** ****** **** **** *** *** **** **** for *********** *************."
  • "**'** ** *** **** ********* ***** **** *** *****."
  • "*** ******* ******* *** *** **** ************ ******** ** ********, the ******* **** ******** ** ******* *** *******."
  • "************* **********/****** ** "****** ***" **** ****** *** ** ******* from *****."
  • "********...**** $*** ** ****** **** **** ** $**."

Buying / ******* ******

**** *** ****** ****** ***** **** ******* ***** ********, * number ** ************* ******* *** ******** ** ******** ********** ** their ***** ******* *** ***********, **** ******** **** **:

  • "* ******* *** ******** **** * ****** *********** ** ****** bleak *** ******** *********** *** ******* **** **** ********* *********** and *********** ****** ******."
  • "**** [*** *******] **** ******** ** **** **** ***** *** down ****** ** *** *** **** *** *** *** *** their ******* ******** ** ******* **** **** ********."
  • "*** ******* ** ******** ** ** ******* ********** * ***** ago *** **** *********** ***** ****** ** * ******, *** reliance ** *** *********** ******* *** **** ************* *******."

** ***** ******* ****** **** ******** ** (*) ************* **** declining ******* ****** **** ********* *** (*) ** *** ******* manufacturers ****** ********, ***** *** **** ****** ***** ** ** sell ****** ** *** *****.

*********

*****, *** #* ******** ***** *** ************* *** *********, ******* bolstered ** *** ****** ********* ** ***** *** **********. **** manufacturers ***** *** ******** *** ********:

  • "*** ********* ****** ** ****** ******* **** ***** * ******** year ** ****."
  • "********. ***** ****** **** ***** ********."
  • "********. ******** ******** *** *******"
  • "********. ******** *** ********* ******* *** ******* **** ******** ***** surveillance ********."
  • "*** ************** ****** **** *** ****** ******** *********** ******** ******** in *****."
  • "*** ************* *** *** ********* ******** ******** ** * ***** is ***** ** ******** ***** ** ****** ****** *** *** potential ********* ****** ** ******** *********."
  • "************ ****** **** ** ** *********** *** ***** ** **** surveillance."
  • "*** ****** **** ******* ********, ** **** *** ** *** increasing **** ******** ** ********** ********, ******* *** ****** ******."
  • "******** *** ** *** ********* ********* ** *** *****, *** attention ** *** ******** **** *****."
  • "*** *** ********* **** *** ******** ** ********* ****** *** globe ** ******* *** ****** *** ******* ***** ************ *******."
  • "** **** *** ****** ** *** ***** ************ ******** ***** the ****** ********* ******* ** ***** *** **********."
  • "** *** ****** **** *** ***-********** ********** ******* ******** ** grow *** ** *** *********** ********* **** ************ *** ******."
  • "********! **** *** ********* **** ** *** ******* ***** **** be ** ********* **** *** ******** *********."

******* ********* ** * ***** ***** *** ********* ***** ************ spending ** **** ******* ** **** ******* **** *** **** few ******. ********* ** **** ** ******* *** ** ** possible **** ** ***** ********* ****** **** ***** *** **** time. **** *** ******** *** *******, ********** **** */**, ** that ******** ******** ********** ** ******* ** ********* ******. *******, ** is ********* *********** **** *** ******** ******** **** **** *******.

 

Warning *** *************** **** * ***** ************

**** ****, *** ************ *** ** ********** *** ***** ****************** ** *** ******** ************* *****. ** ** **** ***** **** **** ******* *** *************** for *********: 

"* ***** *** ******** **** ********** *** ************** ** * mature, ************ ****** ***** **'** ***further ************* ** *************. My guess is that some traditional manufacturers will reduce their efforts or even leave the segment all together. Perhaps Sony is one of these, due to the lower margins and Sony's financial troubles and their history of cutting business areas to reduce cost. The ****** **** ********** ******** ** ****, driven by Hikvision and Dahua. Perhaps we will also see some more Chinese manufacturers such as Uniview start expanding outside China. Most traditional manufacturers will need to lower prices or release sub-brands or special product series, such as Samsung WiseNet Lite, to compete. Some ******* ****** **** ** ****** ** ***** ******** ** *** *******, who will increase their market share in mainstream dramatically. Lower prices will start affecting the quality of the available products, until all manufacturers have adapted to the "new normal" and found ways to make products at low cost with acceptable quality. Some ********* **** *** *** ** ********* ** **** ************** *** *** ********** ** ***** *** ******** ******** **** ********. Chances are that there will be complete "camera platforms", as is offered by suppliers in China, which will almost completely remove the technical entrance barriers for the surveillance industry.... Services *** ***-****-**** ********* **** ** *** ******* **** ***** *** ******** ** *** ******** and we have seen plenty of this already. The recent $3 billion financing Hikvision secured will probably be used to bring their domestic China offering to the global market, with high service levels and complete solutions to all segments of the industry. Without consolidation the western industry will have a hard time meeting this threat. In ***** ********* *** *** * *** ***** ******* *** *** (specialized VMS, cameras, switches, etc) for parking garages, another kit for hospitals, another for retail, another for city surveillance, etc. Smart integrators will start selling to new "low-end" segments that open up due to the new price levels offered by manufacturers. Offering "******** ** * *******" **** ******** **** *** soon, since that will offer increased margins for the integrators and the financial risk will be low with the average camera price even lower than today.... As the market matures further customers will not be happy with a high number of suppliers and will require one supplier to handle all things related to IT. Security managers will more likely be part of the IT department and will **** “***** *********” ************ ******* **** **** ******* * ******* ** *********** *** ******** ******** *********. Video ********* **** ******** *** **** ****-*** and perhaps we'll see some really good analytics in 2016. More and more manufacturers will start offering "apps" to their cameras, possibly based on HiSilicon and other chip architectures than become more and more common across the industry. Sooner or later analytics will be an extremely important part of video surveillance and the newer chipsets provide more computing power and analytics capabilities."

***********

********* *********** ***** ******** ****** *** ******, ****** ** ********* and ****** ******* ** ***** ** **** *** ** ***** up, ** *********** **********. ******* ***********, ** *** *** ***** pressure ****** ** ****** ** **** ** ***** ********* ******* their ****** *** ********* **** *** ********* **** *** ***** of ******* ****, ********, ****, *********, ***. *******.

** ********** **** **** ************* **** ***** ******* *********** ********* problems ** ****. **** ************* *** * ******* ***** ************ ** ****, **** many ******** *********. **** **** **** ****** ******** ** * sharper **** *** ************* ** ****, ******* **** ** ******* what ** ** (******* ** ** ** **** ***, ***** strategies, **** *** ******, ***.).

***** ** *** ****** ****** ********** ***** **** **** ** offset *** ********* / ***** ****. *******, ** ************* **** clearly **** ** ***** **** *** *********** ******, ** ** believe **** **** ******** **** ** ****** ** ********** ******** that ****** ** ****** ******* ** ********** ** *** *******, e.g., ****** *********, *****, ***.

*******, ** ********** **** ********* **** ***** ****** *********** **** back, ***** ** **** ******** *** ******* ****** *** ******* find ** ****** ** **** ***** *** ****, *** ********, as *** ******** **** ***** ********************'* ********** *** **********.

Comments (0)

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Chinese Government Hikvision Surveillance System On US Government Network on Jan 18, 2018
Hikvision, the Chinese government-owned manufacturer, has publicly claimed that their products are running on a US government network. Moreover,...
VSaaS Usage Statistics 2018 on Jan 18, 2018
VSaaS has been a 'next big thing' for more than a decade. The prospect of managing, storing and streaming video from the cloud rather than...
Axis: "It’s A Question Of Trust And Who You Want To Be Associated With" on Jan 17, 2018
Who do you trust? Who do you want to be associated with? Axis is raising hard questions to start 2018. In this note, we examine these questions,...
'Defiant' Hikvision 'Strikes Back' At WSJ And US on Jan 16, 2018
The fight is on. Hikvision and their owner, the Chinese government, 'strikes back' against the Wall Street Journal and US politicians raising...
This High Schooler Is Excited About His Future Security Career on Jan 15, 2018
A common lament is that smart, young people have little interest in surveillance systems. In fact, discussions like Should Talented Young People...
Hikvision Removed From US Army Base, Congressional Hearing Called on Jan 12, 2018
Hikvision has been removed from a US Army Base and a US congressional committee is planning a hearing on cybersecurity risks and specifically,...
Security Integrator Project Management Certifications on Jan 10, 2018
Certifications are a common option for technology professionals looking to improve skills and gain validation. But how about for project...
Directory Of 92 Video Analytics Suppliers on Jan 04, 2018
This directory provides a list of video analytics providers to help you see and research what options are available. Video...
Chinese Government Attacks Western Reports on Jan 03, 2018
The Chinese government is angry at the BBC and WSJ's reporting on Chinese video surveillance (see BBC Features Dahua and WSJ Investigates China's...
Strong Outlook For 2018 on Dec 27, 2017
Integrators entered 2017 with a positive outlook on the industry. During 2017 we saw the race to the bottom hit bottom, cyber security...

Most Recent Industry Reports

Vivint Streety Video Strengthens Door Knocking on Jan 17, 2018
Vivint is famous (or infamous depending on your perspective) for mastering large scale door to door selling. The company has skyrocketed from a...
Axis: "It’s A Question Of Trust And Who You Want To Be Associated With" on Jan 17, 2018
Who do you trust? Who do you want to be associated with? Axis is raising hard questions to start 2018. In this note, we examine these questions,...
Software House Vulnerability Allows Inside Attacker To Open Doors on Jan 17, 2018
A vulnerability in Software House IP-ACM modules allows an attacker to potentially unlock doors, or perform other actions, on affected systems....
'Defiant' Hikvision 'Strikes Back' At WSJ And US on Jan 16, 2018
The fight is on. Hikvision and their owner, the Chinese government, 'strikes back' against the Wall Street Journal and US politicians raising...
Camera Course - Last Day - Save $50 on Jan 16, 2018
Today is the last day to save $50 - register now. Learn video surveillance and get certified. Save $50 on the course, ending this Thursday the...
The 2018 Surveillance Industry Guide on Jan 16, 2018
The 300 page, 2018 Video Surveillance Industry Guide, covering the key events and the future of the video surveillance market, is now available,...
Edward Snowden Haven App Tested on Jan 16, 2018
Global coverage followed the December 2017 announcement that Edward Snowden was leading a team developing Haven, an app "that leverages on-device...
This High Schooler Is Excited About His Future Security Career on Jan 15, 2018
A common lament is that smart, young people have little interest in surveillance systems. In fact, discussions like Should Talented Young People...
"First Of Its Kind" Stove Knob Alarm Sensor (2GIG) on Jan 15, 2018
At CES 2018, 2Gig/Nortek announced the Stove & Grill Guard, a "first of its kind" sensor in the security industry, allowing users to be...
Amazon Deep Learning Partnership With AgentVi on Jan 15, 2018
Amazon is aiming to grow its Kinesis Video Streams offering that "enables you to quickly build computer vision and ML applications" in the cloud....

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact