2016 Top Security Expansion Targets Disclosed

By John Honovich, Published on Nov 17, 2015

100+ integrators told IPVM what products, technologies and manufacturers are their top expansion targets for 2016.

There's been a lot of hype for H.265, for 4K, for the cloud, for IoT, etc. Would these be the top choices or would integrators look elsewhere for new offerings to sell?

Inside, we break down the top 3 choices, what was surprisingly not included and what this means for the industry.

Top *

*** *** *, ** order, ****:

  • ****** *******
  • ***** *********
  • *********

*** ************** ** **** is **** *********** *** generally *** ******* ** new ***** *********** (*.***, **, *****, ***, etc.) *** **** **** video ******** ************* *** declining ** *****, **** they *** ******* ********* (namely ****** *** *********) as ******* ************* *** growth.

Not *******

** *** ******* *.***, no *** ********* **, no *** ********* *** and **** * *** mentioned *****. *** ********* are ***** ****** ** disappoint. *** ****** *** this ** **** *** real *********** ***** **** what **** ** *** there ** ***** (*.*. H.264 /***** ******, ** *******, *********** VMS *******).

#1 - ****** *******

*** **** *** ****** is ** ** ******** state **** ****** *******, long *** ****** ****** as *** ****** ****** brother ** *** ******** industry, ** *** ****** as ** ********** ********* area. *******, ** ****** the **** ********: ***** *********** ****** **** With ****** *******. 

*********** *********:

  • "****** ********. ** **** to ***** ** ********* this **** ** ********."
  • "**'** ******* ** **** cloud ***** ******** *** video *** ****** *******. We've ********* *******, ********, Blubox, *** ******* ** our ******."
  • "**'** ** ********* **** card ****** ***** *************. Moving * *** **** locksmithing *********, *** **** as *** ** ** necessary ** ******* **** access."
  • "** *** ****** * good **** ** *** access ******* ******. *** solutions **** ** ********* offer ** *** ***** very **** ** *** larger ********. **** *** mostly ********* *-* ***** within * *******. ** are ******* ****** **** different ******** **** *** be ******* ****** *** project *****."
  • "***** ***** ****** ******* products"
  • "******** ******** *****" *** "Wireless ****** *****"
  • "********* ********* ******** ** expand *** ******** ****** lines ** ***** ****** lines *** ********** ***** (like ********)."
  • "** *** ****** ** expand *** ****** ******* sales"
  • "******* ** ****** *** Access ******* - ******* we ***'* **** ** commit ** * ***** until ** *** **** one **** ***'* ***** in ****. ******* ******* the **** ***** ******* it's ***% *** ***** and *****'* ******* * PC."
  • "** ***** ****** ******* is ** **** ********** segment *** ** *** we *** ****** ** the ******* *** ******/**** effective ********."

#2 - ***** *********

****** ** *** **** far ****** ****** ******* was ***** *********, **** the**** *** ***** ** the ********, **** ************* ***********.  

******** *******:

  • "***** ********* (****** ********, facial *********, ********** ******** recording ***) *** *** creating **** ********."
  • "****** ***** *********. ** we **** ***** ***** to ** **** ******** and **** ******* ******* requirements, ***** *** *** well **** **** *********/*******"
  • "***** *******: ********, *** mainly."
  • "** **** ** ***** more ** ***** ********* software ********* ** ***** is ** ********** ****** for *** ************."
  • "****** ********* *** ********** gates & ***** *****, as **** ** ********** recorded ***** ** ***** doors."
  • "** **** **** * strong ****** *** ***** analytics **** ** ******* existing ******** ********* **** latest *** ******** *** to ***** ********* ** new ********** & ********."

***** *** *************** ** cameras, ** ********** *** impetus ** **** ******* video ********* *** *************** and ***** ********. **** concerns ** ** *** minimal ******* ******* ** video ******** ***********. ** the **** ****, **** more ************* ***** ***** analytics ***. ** *** negative, **** ** *** work **** ********, ********* the **** ******* *** release - **** ***** ********* *** Weak.

#3 *********

*******, *** ******* ********* in *** ***** ************ industry *** **** * years, ********* ***** ********* has **** *********** *** have *** *** *** are looking ** ****** ** them. *******, ********* *** already ********* **** * very *********** ******* ** integrators. ***** *** ***** and *** ***** ******** in **** ******, ** believe **** ********* **** continue ** **** ******** overseas ** **** *** at ************ ***** ******** to ****.

2016 *******

**** **, ** ****, shaping ** ** ** a ***** ****, **** integrators *********** ****** ** turn ** *** **** that *** ************ **** relatively **** ****** (******), a ******* **** ************ has ****** ****** (*********) and * ******* **** is ************ ********** *** market ** *** ***** prices (*********).

Comments (8)

Konstantin Avramenko

11/17/15 06:27pm

In other words, the video surveillance market saturation is high and system integrators need to expand their proposals by adding something (video analytics or access control) to get more money from the existent customer base or switch to the low cost but quality enough products (Hikvision) to fit into the budgets of the new low-end customers.

John Honovich

IPVM | In reply to Konstantin Avramenko | 11/17/15 07:32pm

Yes, there are certainly other niche opportunities available but, broadly speaking, that's the options to differentiate with newer offerings.

Undisclosed Manufacturer #1

11/19/15 12:31pm

You might as well have put Hik for 1&2.

They've already got access control systems in China and their analytics are pretty good too.

They've shaken up taken over the video market. The access and intruder markets are in for a bumpy ride.

John Honovich

IPVM | In reply to Undisclosed Manufacturer #1 | 11/19/15 12:39pm

"They've already got access control systems in China and their analytics are pretty good too."

Whatever access control they have in China, since they are not selling it in the West now, has no impact.

You must have low standards for quality of analytics. We recently finished testing and they were decidedly mediocre and had accuracy issues.

Undisclosed #2

IPVMU Certified | In reply to John Honovich | 11/20/15 02:49am

Whatever access control they have in China, since they are not selling it in the West now, has no impact

Maybe not North America, but Access Control was recently announced for Europe at Infosec.

Would really love to be a fly on the wall in the global strategizing sessions at HikQ:(if I understood Manadarin)

"So let's roll out IVMS 5200 to Europe and maybe Access Control too, ok?"

"The U.S. too?"

"Nah. Give 'em EZVIZ!"

Avatar

Campbell Chang

In reply to John Honovich | 11/23/15 11:56pm

I assume you haven't written the report for this test yet? Or have I missed the article.

John Honovich

IPVM | In reply to Campbell Chang | 11/23/15 11:57pm

No, not released, we are trying to space out our Hikvision posts. We have a Hikvision analytics and smart codec test report still in queue.

Undisclosed

11/20/15 02:17am

Hikvision has said they are not selling access control in the US "at this time". It seems to me that one should assume everything they make is going to show up in the US market eventually. Now their solution was more residential housing oriented so I'd expect them to crush the A1001 and Wink before more traditional offerings but, um, prolly a bad one to ignore it IMO.

Analytics might in fact suck but it's one of the few reasons left to buy $1000 cameras when you can get them for 3 bucks on a street corner in China. Besides, when has the bad performance of a video solution stopped vendors from pushing it ;-)

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