2016 Top Security Expansion Targets Disclosed

By: John Honovich, Published on Nov 17, 2015

100+ integrators told IPVM what products, technologies and manufacturers are their top expansion targets for 2016.

There's been a lot of hype for H.265, for 4K, for the cloud, for IoT, etc. Would these be the top choices or would integrators look elsewhere for new offerings to sell?

Inside, we break down the top 3 choices, what was surprisingly not included and what this means for the industry.

***+ *********** **** **** what ********, ************ *** manufacturers *** ***** *** expansion ******* *** ****.

*****'* **** * *** of **** *** *.***, for **, *** *** cloud, *** ***, ***. Would ***** ** *** top ******* ** ***** integrators **** ********* *** new ********* ** ****?

******, ** ***** **** the *** * *******, what *** ************ *** included *** **** **** means *** *** ********.

[***************]

Top *

*** *** *, ** order, ****:

  • ****** *******
  • ***** *********
  • *********

*** ************** ** **** is **** *********** *** generally *** ******* ** new ***** *********** (*.***, **, *****, ***, etc.) *** **** **** video ******** ************* *** declining ** *****, **** they *** ******* ********* (namely ****** *** *********) as ******* ************* *** growth.

Not *******

** *** ******* *.***, no *** ********* **, no *** ********* *** and **** * *** mentioned *****. *** ********* are ***** ****** ** disappoint. *** ****** *** this ** **** *** real *********** ***** **** what **** ** *** there ** ***** (*.*. H.264 /***** ******, ** *******, *********** VMS *******).

#1 - ****** *******

*** **** *** ****** is ** ** ******** state **** ****** *******, long *** ****** ****** as *** ****** ****** brother ** *** ******** industry, ** *** ****** as ** ********** ********* area. *******, ** ****** the **** ********: ***** *********** ****** **** With ****** *******. 

*********** *********:

  • "****** ********. ** **** to ***** ** ********* this **** ** ********."
  • "**'** ******* ** **** cloud ***** ******** *** video *** ****** *******. We've ********* *******, ********, Blubox, *** ******* ** our ******."
  • "**'** ** ********* **** card ****** ***** *************. Moving * *** **** locksmithing *********, *** **** as *** ** ** necessary ** ******* **** access."
  • "** *** ****** * good **** ** *** access ******* ******. *** solutions **** ** ********* offer ** *** ***** very **** ** *** larger ********. **** *** mostly ********* *-* ***** within * *******. ** are ******* ****** **** different ******** **** *** be ******* ****** *** project *****."
  • "***** ***** ****** ******* products"
  • "******** ******** *****" *** "Wireless ****** *****"
  • "********* ********* ******** ** expand *** ******** ****** lines ** ***** ****** lines *** ********** ***** (like ********)."
  • "** *** ****** ** expand *** ****** ******* sales"
  • "******* ** ****** *** Access ******* - ******* we ***'* **** ** commit ** * ***** until ** *** **** one **** ***'* ***** in ****. ******* ******* the **** ***** ******* it's ***% *** ***** and *****'* ******* * PC."
  • "** ***** ****** ******* is ** **** ********** segment *** ** *** we *** ****** ** the ******* *** ******/**** effective ********."

#2 - ***** *********

****** ** *** **** far ****** ****** ******* was ***** *********, **** the**** *** ***** ** the ********, **** ************* ***********.  

******** *******:

  • "***** ********* (****** ********, facial *********, ********** ******** recording ***) *** *** creating **** ********."
  • "****** ***** *********. ** we **** ***** ***** to ** **** ******** and **** ******* ******* requirements, ***** *** *** well **** **** *********/*******"
  • "***** *******: ********, *** mainly."
  • "** **** ** ***** more ** ***** ********* software ********* ** ***** is ** ********** ****** for *** ************."
  • "****** ********* *** ********** gates & ***** *****, as **** ** ********** recorded ***** ** ***** doors."
  • "** **** **** * strong ****** *** ***** analytics **** ** ******* existing ******** ********* **** latest *** ******** *** to ***** ********* ** new ********** & ********."

***** *** *************** ** cameras, ** ********** *** impetus ** **** ******* video ********* *** *************** and ***** ********. **** concerns ** ** *** minimal ******* ******* ** video ******** ***********. ** the **** ****, **** more ************* ***** ***** analytics ***. ** *** negative, **** ** *** work **** ********, ********* the **** ******* *** release - **** ***** ********* *** Weak.

#3 *********

*******, *** ******* ********* in *** ***** ************ industry *** **** * years, ********* ***** ********* has **** *********** *** have *** *** *** are looking ** ****** ** them. *******, ********* *** already ********* **** * very *********** ******* ** integrators. ***** *** ***** and *** ***** ******** in **** ******, ** believe **** ********* **** continue ** **** ******** overseas ** **** *** at ************ ***** ******** to ****.

2016 *******

**** **, ** ****, shaping ** ** ** a ***** ****, **** integrators *********** ****** ** turn ** *** **** that *** ************ **** relatively **** ****** (******), a ******* **** ************ has ****** ****** (*********) and * ******* **** is ************ ********** *** market ** *** ***** prices (*********).

Comments (8)

Konstantin Avramenko

11/17/15 06:27pm

In other words, the video surveillance market saturation is high and system integrators need to expand their proposals by adding something (video analytics or access control) to get more money from the existent customer base or switch to the low cost but quality enough products (Hikvision) to fit into the budgets of the new low-end customers.

John Honovich

IPVM | In reply to Konstantin Avramenko | 11/17/15 07:32pm

Yes, there are certainly other niche opportunities available but, broadly speaking, that's the options to differentiate with newer offerings.

Undisclosed Manufacturer #1

11/19/15 12:31pm

You might as well have put Hik for 1&2.

They've already got access control systems in China and their analytics are pretty good too.

They've shaken up taken over the video market. The access and intruder markets are in for a bumpy ride.

John Honovich

IPVM | In reply to Undisclosed Manufacturer #1 | 11/19/15 12:39pm

"They've already got access control systems in China and their analytics are pretty good too."

Whatever access control they have in China, since they are not selling it in the West now, has no impact.

You must have low standards for quality of analytics. We recently finished testing and they were decidedly mediocre and had accuracy issues.

Undisclosed #2

In reply to John Honovich | 11/20/15 02:49am

Whatever access control they have in China, since they are not selling it in the West now, has no impact

Maybe not North America, but Access Control was recently announced for Europe at Infosec.

Would really love to be a fly on the wall in the global strategizing sessions at HikQ:(if I understood Manadarin)

"So let's roll out IVMS 5200 to Europe and maybe Access Control too, ok?"

"The U.S. too?"

"Nah. Give 'em EZVIZ!"

Avatar

Campbell Chang

In reply to John Honovich | 11/23/15 11:56pm

I assume you haven't written the report for this test yet? Or have I missed the article.

John Honovich

IPVM | In reply to Campbell Chang | 11/23/15 11:57pm

No, not released, we are trying to space out our Hikvision posts. We have a Hikvision analytics and smart codec test report still in queue.

Rodney Thayer

11/20/15 02:17am

Hikvision has said they are not selling access control in the US "at this time". It seems to me that one should assume everything they make is going to show up in the US market eventually. Now their solution was more residential housing oriented so I'd expect them to crush the A1001 and Wink before more traditional offerings but, um, prolly a bad one to ignore it IMO.

Analytics might in fact suck but it's one of the few reasons left to buy $1000 cameras when you can get them for 3 bucks on a street corner in China. Besides, when has the bad performance of a video solution stopped vendors from pushing it ;-)

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

The Fastest Growing Video Surveillance Sales Organization Ever - Verkada on Apr 17, 2019
Verkada has the fastest growing video surveillance sales organization ever. In less than 2 years, they already have more salespeople in the US...
Verkada Salesman: IPVM "Stuck In A The Stone Age" on Apr 25, 2019
Verkada is 'tackling dinosaurs' and battling those, like IPVM, who are 'stuck in a the stone age'. Verkada's recent sales recruiting promotion...
Verkada Gets Half Billion Dollar Valuation on Apr 26, 2019
Last week, when we profiled Verkada (The Fastest Growing Video Surveillance Sales Organization Ever - Verkada), we predicted they would raise $40...
Vivotek Talks About Taiwan, China, Bans, AI And Business Development on May 10, 2019
Vivotek, Taiwan's biggest manufacturer by revenue, did not have a booth at Taiwan's Secutech 2019 (which we are covering). However,...
Verkada Favorability Results 2019 on May 29, 2019
Verkada has taken the industry by storm with the fastest growing video surveillance sales organization ever and a half billion dollar valuation....
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...
Verkada Attacks ONVIF on Jun 27, 2019
Verkada has now gone after ONVIF, expanding its attacks against the 'dinosaurs' of the 'ancient' video surveillance industry. In a recent...
Top 2020 Trend - AI Analytics on Nov 22, 2019
170+ Integrators answered: What do you think will be the top industry trend in 2020? Why? For the 4th year in a row, AI/video analytics was...
Ipsotek UK Video Analytics Company Profile on Jan 08, 2020
UK-based Ipsotek is one of just a few surviving independent video analytic developers from the 2000s. We covered them back in 2011 when they first...
Positive Outlook for 2020 on Dec 23, 2019
Integrators are overall strongly positive for 2020, according to new IPVM statistics: This continues the trend for integrator sentiment in 2019...

Most Recent Industry Reports

Hazardous & Explosion Proof Access Control Tutorial on Feb 27, 2020
Controlling access to hazardous environments requires equipment meeting specific ratings that certify they will not start fires or will not...
Motorola / Avigilon Drops ISC West on Feb 26, 2020
Motorola Solutions has pulled out of ISC West 2020 effective immediately, because of coronavirus concerns, IPVM has learned. This is done amidst...
Cancel or Not? Industry Split Over ISC West on Feb 26, 2020
The industry is split, polarized, over whether ISC West 2020 should run or be canceled. New IPVM survey results of 400+ respondents show heated...
Coronavirus Hits Sony, Bosch Says Switch on Feb 26, 2020
Sony's fall in video surveillance has been severe over the past decade. Now, they may be done. In this note, we examine Bosch's new...
Video Surveillance Cameras 101 on Feb 25, 2020
Cameras come in many shapes, sizes and specifications. This 101 examines the basics of cameras and features used in 2020. In this report, we...
Favorite Video Analytic Manufacturers 2020 on Feb 25, 2020
Video analytics is now as hot as ever, driven by the excitement of advancing deep learning offers. But what are actually integrator's...
Latest London Police Facial Recognition Suffers Serious Issues on Feb 24, 2020
On February 20, IPVM visited another live face rec deployment by London police, but this time the system was thwarted by technical problems and...
Masks Cause Major Facial Recognition Problems on Feb 24, 2020
Coronavirus is spurring an increase in the use of medical masks, which new IPVM test results show cause major problems for facial recognition...
Every VMS Will Become a VSaaS on Feb 21, 2020
VMS is ending. Soon every VMS will be a VSaaS. Competitive dynamics will be redrawn. What does this mean? VMS Historically...
Video Surveillance 101 Course - Last Chance on Feb 20, 2020
This is the last chance to join IPVM's first Video Surveillance 101 course, designed to help those new to the industry to quickly understand the...

What IPVM Is

The world's leading authority on video surveillance, with 200,000+ visits monthly.

  • Articles on cameras, video analytics, VMS, and trends
  • Tests showing actual performance and problems
  • Courses in surveillance, access control, etc
  • Camera Calculator for designing systems

Dedicated To Independence

We're dedicated to staying independent and objective. We're the only industry source to refuse any and all advertisements, sponsorship, and consulting from manufacturers. Why?