'$20 If You Come To Our Booth'

Author: Carlton Purvis, Published on Sep 13, 2013

Does $20 just for coming by a booth sound like a good trade to you? Here's one of the most clever pre-ASIS marketing campaigns we have seen so far. 

Viscount Systems is asking people to swing by their booth in exchange for a $20 food voucher.  Was there a presentation they would have to sit through to get the voucher? "Oh, hell no," said Viscount CEO Steven Pineau.

"****** *** **** **** by *** ***** ** they ****. **** ** just ********* ** ** when ** ** ** trade *****." 

*** ***** *** *** campaign, “****** **** * Free *****, ****** *** are ** **** ****,” looks **** ****:

** *** ***** **** been ***** ** ****-*** for *** ********* ********. "It *****'* ******* * lot ** *** **** working *** *** *** companies, *** *** *********** like ** **** **," he ****. 

** *** ****-** ****, ******* ***** ******* ***** is ****** ** **** of * **********: “*** should ****** ** *** Freedom *** ******* ****** Control *****. *** **** be ********* ** ** how *** *** **** money ********* ***** ** the *** **********,” ** says. 

**'* * ****** ********* plan. **** *** *** email ********* *** ******* information *** *** ****** whether ** *** **** decide ** **** ** the *****. *** ********* for ********* ** $** worth ** ****, *** all **** **** ** do ** **** **. They ***'* **** ** sit ******* * ***** they *** ** *** not ** ********** **. 

Comments (25)

A few things:

  • If you are going to spend tens of thousands on a booth, $6,000 for 300 people in your booth (i.e. $20 per head), is not a bad deal.
  • These are the guys who offered Rubber Duckies last year. This is a better move.
  • However, despite all this, I still have no idea who they are or what they do.

P.S. - I hate 'free' lunches.

$20 of show floor food. What's that - a pretzel and a coke?

This made me laugh:

"It doesn't attract a lot of the guys working for the big companies, but the integrators like to come by," he said.

I know from being one that integrators do, in fact, love a free lunch.

I am signing up and having all my people sign up too. I can save $220 out of my budget by having my folks swing by for this? Heck yeah!

Love it. Creative out of the box. We need a lot more of this in our industry.

Next year, when you vote for Megapixel Man of the Year, you get a free hot dog at the ISC concession stand!

When I first saw this it reminded me of a dreaded 2 hour presentation for Timeshare to get free Disney tickets!

Maybe it's just my browser settings but it seems like a miss not to link your actual company website with the info request/free lunch signup...

I'll take the opposite side here. Not only do I think this is a terrible idea and a waste of money, I'd say it cheapens the brand (not that I know Viscount's reputation to begin with.)

How many of those 300 are decision makers? Like 0%. 'Decision makers' do not make buying determinations because someone gives them a wilted, plastic salad voucher. I'd be pissed if someone assumed I could be swayed so easily.

If Viscount is using this opportunity to gain the appreciation of 'joe the integrator', then at least give them better food. Spending $6,000 for tradeshow food is a rip, and Chicago is full of world-class restaurants.

Lastly: How exactly am I supposed to respect a company that gives me $20 to be their friend? Does everyone in the booth also like getting wedgies or thrown in trashcans?

Brian does not get any... He will be busy eating steak at the Pelco booth .. Oh wait ;)

First, it's the Schneider booth, get it right!

Second, Brian is the only vegetarian in Oklahoma...

The days of the Pelco jet are a distant memory. :(

Brian, John, zip it!!!

I"M ALL OVER THAT!!!

The last four somments are the best!

Here's a new mailer:

I am not sure if that picture is supposed to be appetizing or is meant to scare people away from eating concession stand food.

You're not going to deter me.

That's supposed to look like an incentive? It looks like something a hobo pulled out of his little knapsack on a stick!

For those on the floor, and maybe Luis, I drew a map:

So I went to Viscount. And what did I get? Not some crappy $20 food voucher... I got $20 cash! BOYAH, boys!

Screw you guys, I took it home (and got mine!) =D

Best comment ever...

Luis, Viscount is now available at Tri-Ed. Just drive down to the local branch!

Also, I see that they are a publicly traded company who did $3.6 million revenue last year. That's pretty small. Oh and they lost a ton of money as well.

"Oh and they lost a ton of money as well."

Good thing I didn't use that $20 to buy shares. :)

Out of curiosity, would it be worth it to ask Viscount how many real oppurtunities this generated, and how many, if any, were converted to sales?

If anybody does ask, could they also get the number of Vouchers redeemed and or on-the-spot cash conversions disbursed? Just for a proper cost/benefit analysis.

Since you brought it up, your Viscount visit was never recounted fully, a few questions if you feel like answering:

  1. Did you have to identify yourself or ask for the Voucher?
  2. Do you remember why they paid you cash? ("Does anyone know where the Vouchers are? We're out?? Ok, here").
  3. Did you feel obligated to ask any questions? ("So you guys do what exactly?")
  4. Total time at booth before recieving freebie? Total time after?
  5. What was the last comment you made to them besides thanks and bye? ("Wow, Looks good, what was that url again, great!)"

I pretty much said I was there for the voucher and handed them my email confirmation. They looked up my name in this box of envelopes and gave me the one with my name on it. No comments or attempt to get me to stay, but I did ask (out of courtesy) to tell me a little bit about themselves, which only took a few minutes.

They said they determined the cash was better versus having the vouchers printed up and getting the vendors reimbursed- just made it easier.

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