'$20 If You Come To Our Booth'

Author: Carlton Purvis, Published on Sep 13, 2013

Does $20 just for coming by a booth sound like a good trade to you? Here's one of the most clever pre-ASIS marketing campaigns we have seen so far. 

Viscount Systems is asking people to swing by their booth in exchange for a $20 food voucher.  Was there a presentation they would have to sit through to get the voucher? "Oh, hell no," said Viscount CEO Steven Pineau.

"****** *** **** **** ** *** ***** ** **** ****. This ** **** ********* ** ** **** ** ** ** trade *****." 

*** ***** *** *** ********, “****** **** * **** *****, unless *** *** ** **** ****,” ***** **** ****:

** *** ***** **** **** ***** ** ****-*** *** *** available ********. "** *****'* ******* * *** ** *** **** working *** *** *** *********, *** *** *********** **** ** come **," ** ****. 

** *** ****-** ****, ******* ***** ******* ***** ** ****** ** **** ** * suggestion: “*** ****** ****** ** *** ******* *** ******* ****** Control *****. *** **** ** ********* ** ** *** *** can **** ***** ********* ***** ** *** *** **********,” ** says. 

**'* * ****** ********* ****. **** *** *** ***** ********* and ******* *********** *** *** ****** ******* ** *** **** decide ** **** ** *** *****. *** ********* *** ********* is $** ***** ** ****, *** *** **** **** ** do ** **** **. **** ***'* **** ** *** ******* a ***** **** *** ** *** *** ** ********** **. 

Comments (25)

* *** ******:

  • ** *** *** ***** ** ***** **** ** ********* ** a *****, $*,*** *** *** ****** ** **** ***** (*.*. $20 *** ****), ** *** * *** ****.
  • ***** *** *** **** *** ************* *********** ****. **** ** * ****** ****.
  • *******, ******* *** ****, * ***** **** ** **** *** they *** ** **** **** **.

*.*. - ***** '****' *******.

$** ** **** ***** ****. ****'* **** - * ******* and * ****?

**** **** ** *****:

"** *****'* ******* * *** ** *** **** ******* *** the *** *********, *** *** *********** **** ** **** **," he ****.

* **** **** ***** *** **** *********** **, ** ****, love * **** *****.

* ** ******* ** *** ****** *** ** ****** **** up ***. * *** **** $*** *** ** ** ****** by ****** ** ***** ***** ** *** ****? **** ****!

**** **. ******** *** ** *** ***. ** **** * lot **** ** **** ** *** ********.

**** ****, **** *** **** ************ *** ** *** ****, *** *** * **** *** *** ** *** *** concession *****!

**** * ***** *** **** ** ******** ** ** * dreaded * **** ************ *** ********* ** *** **** ****** tickets!

***** **'* **** ** ******* ******** *** ** ***** **** a **** *** ** **** **** ****** ******* ******* **** the **** *******/**** ***** ******...

*'** **** *** ******** **** ****. *** **** ** * think **** ** * ******** ******* * ***** ** *****, *'* *** ** ******** *** brand (*** **** * **** ********'* ********** ******* ****.)

*** **** ** ***** *** *** ******** ******? **** *%. 'Decision ******' ** *** **** ****** ************** ******* ******* ***** them * ******, ******* ***** *******. *'* ** ****** ** someone ******* * ***** ** ****** ** ******.

** ******** ** ***** **** *********** ** **** *** ************ of '*** *************', **** ** ***** **** **** ****** ****. ******** $*,*** for ********* **** ** * ***, *** ******* ** **** of *****-***** ***********.

******: *** ******* ** * ******** ** ******* * ******* that ***** ** $** ** ** ***** ******? **** ******** in *** ***** **** **** ******* ******* ** ****** ** trashcans?

***** **** *** *** ***... ** **** ** **** ****** steak ** *** ***** ***** .. ** **** ;)

*****, **'* *** ********* *****, *** ** *****!

******, ***** ** *** **** ********** ** ********...

*** **** ** *** ***** *** *** * ******* ******. :(

*****, ****, *** **!!!

*"* *** **** ****!!!

*** **** **** ******** *** *** ****!

****'* * *** ******:

* ** *** **** ** **** ******* ** ******** ** be ********** ** ** ***** ** ***** ****** **** **** eating ********** ***** ****.

***'** *** ***** ** ***** **.

****'* ******** ** **** **** ** *********? ** ***** **** something * **** ****** *** ** *** ****** ******** ** a *****!

*** ***** ** *** *****, *** ***** ****, * **** a ***:

** * **** ** ********. *** **** *** * ***? Not **** ****** $** **** *******... * *** $** ****! BOYAH, ****!

***** *** ****, * **** ** **** (*** *** ****!) =D

**** ******* ****...

****, ******** ** ************ *****-**. **** ***** **** ** *** ***** ******!

****, * *** **** **** *** ********* ****** ******* *** *** $*.* ************** **** ****. ****'* ****** *****. ** *** **** **** a *** ** ***** ** ****.

"** *** **** **** * *** ** ***** ** ****."

**** ***** * ****'* *** **** $** ** *** ******. :)

*** ** *********, ***** ** ** ***** ** ** *** Viscount *** **** **** ************* **** *********, *** *** ****, if ***, **** ********* ** *****?

** ******* **** ***, ***** **** **** *** *** ****** of ******** ******** *** ** **-***-**** **** *********** *********? **** for * ****** ****/******* ********.

***** *** ******* ** **, **** ******** ***** *** ***** recounted *****, * *** ********* ** *** **** **** *********:

  1. *** *** **** ** ******** ******** ** *** *** *** Voucher?
  2. ** *** ******** *** **** **** *** ****? ("**** ****** know ***** *** ******** ***? **'** ***?? **, ****").
  3. *** *** **** ********* ** *** *** *********? ("** *** guys ** **** *******?")
  4. ***** **** ** ***** ****** ********* *******? ***** **** *****?
  5. **** *** *** **** ******* *** **** ** **** ******* thanks *** ***? ("***, ***** ****, **** *** **** *** again, *****!)"

* ****** **** **** * *** ***** *** *** ******* and ****** **** ** ***** ************. **** ****** ** ** name ** **** *** ** ********* *** **** ** *** one **** ** **** ** **. ** ******** ** ******* to *** ** ** ****, *** * *** *** (*** of ********) ** **** ** * ****** *** ***** **********, which **** **** * *** *******.

**** **** **** ********** *** **** *** ****** ****** ****** the ******** ******* ** *** ******* *** ******* **********- **** made ** ******.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports on ASIS

Top Trade Shows For Security Integrators on Mar 16, 2017
100+ North American security integrators told us what trade shows they attend and why. The most well known shows are ISC West and ASIS but there...
ASIS Misrepresents Show Numbers on Feb 01, 2017
With years of struggling attendance and exhibitors increasingly frustrated, ASIS is gearing up for their 2017 show. Unfortunately, their 2017...
Axis Touts Positive IPVM Coverage and Canon 'Reverse Takeover' on Sep 19, 2016
Axis NA sales leader Larry Newman rallied his troops on the ASIS show floor, touting positive IPVM coverage and bragging about Axis 'reverse...
Weak ASIS 2016 Upsets Manufacturers, ASIS Working On Improvements on Sep 19, 2016
Manufacturer dissatisfaction with ASIS intensified this year. With survey results from 80+ manufacturers, the trend of diminishing returns from...
Hikvision Enterprise Expansion ASIS 2016 Review on Sep 13, 2016
Hikvision is treating ASIS 2106 like an ISC West-level show, showing lots of new and upcoming products, as well as hosting large customer...
ASIS 2016 Day 2 Review on Sep 13, 2016
ASIS day 2 is done. We are at the show and have coverage of the show floor, and highlights from manufacturers in this report that we will update...
ASIS Hurting, Fills Empty Space Pushing Attendees to Show Floor on Sep 08, 2016
ASIS depends on manufacturer exhibitors to make most of their revenue ($15+ million) but manufacturers are upset with ASIS poor performance over...
Manufacturer Trade Show Costs Analyzed - Spending Millions on Aug 25, 2016
Ten million dollars plus is spent by manufacturers at every major trade show (e.g., ISC West, ASIS, IFSEC, Essen, etc.) And the bigger booths...
A New Low In Embarrassing Security Awards (OSPA) on Aug 03, 2016
The trade show stunts continue, though this one purports to be 'credible' and 'respectable'. The Outstanding Security Performance Awards (OSPAs)...
Strong ISC West 2016, Cheer Manufacturers, Trumps Weak ASIS 2015 on Apr 11, 2016
As much as manufacturers were upset with a weak ASIS 2015, they are cheering the results of a strong ISC West 2016. In this note, we share survey...

Most Recent Industry Reports

IP Cameras Lose Buy America Protection on Mar 28, 2017
IP Cameras have lost the US government's 'Buy America' protection as the Security Industry Association (SIA) successfully lobbied the government to...
2Gig Intrusion Megatest (GC2 & GC3 Panels Tested) on Mar 28, 2017
2Gig is one of the most widely used intrusion systems, with two product lines that are the main offering of many alarm companies, huge national...
Anixter Favorability Results on Mar 28, 2017
Anixter's direct sales and integrator anger about it has been in the news recently: Anixter / Bosch Sells Direct to Amazon Anixter Touts...
Save $50 - IP Networking Course May 2017 on Mar 28, 2017
This is the only networking course designed specifically for video surveillance professionals plus it includes live training, personal help and...
Chinese Government Spies on Churches With Video Surveillance on Mar 27, 2017
The Chinese government is using video surveillance to spy on churches in China, reports UCANews, explaining: The [Chinese government]...
Hanwha Wisenet X Tested on Mar 27, 2017
Hanwha has released their latest generation, the Wisenet X series, powered by their new Wisenet 5 processor. This new series claims improvements...
Burglar Alarm Sirens Guide on Mar 27, 2017
Sirens are used to alert users to an alarm condition. In this note, we examine how to choose, locate, and install alarm sirens, including Siren...
Dahua Distributor Bad Breakup on Mar 27, 2017
A Dahua distributor in Europe claims that Dahua took over his top customers, revoked his distributorship status, and left him with a large amount...
Everbridge Mass Notification Service Examined on Mar 24, 2017
Everbridge is expanding in the security space. In January 2017 Everbridge acquired PSIM platform IDV, and have also begun integrating with other...
Hikvision Removing Auto 'Phone Home' on Mar 24, 2017
Facing pressure over their cameras auto phoning home and their Chinese government ownership, Hikvision has begun quietly removing automatic...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact