In the last 1-2 years, Wyze has expanded from a camera/security company to a broader electronics rebrander, including headphones, vacuums, scales, bands, sprinkler controllers:
And, this week, night lights - 3 for $19.99
Is this a good or bad strategy?
** *** *** ****, **** **** millions ** ********* *** *** *** customers ***** **** *** ******* ********, like *******, **** ****** **** **** more *******, ******, **********, ***** ******, etc. ******* ** ******* ********* **** spending $** ** $** **** ****, they ***** **** ** ******* ******** $100 ** ****. **** ***** ****** their *******, ** ****. ****, ** Wyze ******* ** * ***** ***** of **** ********, ****** *** *********** on ********** ****, ********** ******* ******* per ******** *******.
** *** ***** ****, **** ** becoming **** * *** ** *** brand ********* ******* ***, * ********** of ***** ********. **** *** ********* been * ****** ******** **** *** years *** ****'* * ***** ***-****** business ** ** **. ********, ** spreading ******* **** ** **** ********, it ** **** ** ** *** best ** *** *** ** **** (i.e., ****** ******* ****-**-***** *********).
* ** *** ******* ** ****'* approach **** ** ***** ** *****. If **** ****** ******* **** **** on ******* / ********, ***** **** started, **** *** *** *** ***** too. *** **** **** ******* *** themselves * ******** *****, ***** ** very **** ** ** *** ******* has *********** *****.
**** ** *** *****?
* ***** ** ** *********. *********, integrate, ******** *** ******** ** ********* and **** ** **** ****!