It's not just emails - it's the same kind of posts they all make on their Twitter feeds and Facebook pages as well.
As John points out, this is such a wasted marketing opportunity.
If you - as a company - know that every other company is going to do exactly the same thing, at almost exactly the same time (generally the week before the holidays), why would you not try something different to stand out?
That question is rhetorical because we already all know the answer: collectively, we see very little imagination in our industry. It's as if Physec Marketing (and PR) 101 starts out with Chapter One: It Is Safer To Be The Same.
Now, not all things that are different in marketing are better - as we saw here. But the dude was trying...
In John's example, it is so very easy.... it doesn't even have to be edgy. This is a holiday that is built around gift-giving.
I would build my campaign around something like:
Bold Header: "At _______, we are not going to wish you a Happy Holidays."
Sub Title: "Instead, we've decided to make your Holidays Happier!"
the point of the OP and my long-winded post above.
Bad practice examples of my thesis not withstanding, offering a 'gift' - rather than the same platitudes that everyone else is offering - actually creates the warm and fuzzies you feel they are seeking.
I agree with you about why they send the holiday platitudes greetings. I am saying that they are (imo) ineffectual.
I'm sick of the bickering. I'm putting an end to this. Here, then, is my message to you all:
Something interesting: Instanbul, Turkey, lies in two continents. Most of it is in Asia but a small portion overlaps into Europe.
Something useful: if your bag gets lost while flying on most major airlines, go buy replacement clothes, shoes, sunglasses, etc and keep the receipts. You will get reimbursed by the airline. So long as the total is less than $500, most airline reps can approve it without having to go through corporate.
There, you happy? Now sit down and shut up. And a Happy New Year.
Ok, you want a memorable holiday message? Check this out Salter sings the holidays. Ok I am biased as this is what our company sent out this year.
What you have to understand about our company, before you click, is that in addition to low voltage technology design, our company primarily does acoustic design (mitigate noise). Everyone on the video is an employee and this was scripted and produced by staff here... staff that obviously have too much time on their hands!