- The lack of serious discussion, blogging, social media, etc. of industry people. Outside of IPVM, what really is out there?
There is nothing else out there.......and there seems to be a general apathy within the industry relative to physical security blogging, social media, or other types of online engagement.
Why is that?
To some degree, the big names in the industry--the manufacturers, associations, and distributors have abused blogging and social media by allowing their marketers to fill it with fluff, sterility, and drivel, using employees who know little to nothing about security, let alone having the ability to speak to the actual technology of security.
At least within the IT industry, those bloggers, envangelists, and online professionals are very often truly people who live and breath what they write and communicate about within their online community. Sans IPVM where do you see that online in the physical security space?
The sales side of our industry is very much immediate gratification focused--whether a public fortune 500 trying to meet shareholder demands or a mom and pop trying to meet the next payroll. That puts leaders in both camps in a position of not thinking strategically about "what could be" with the right investment in a proper online approach. Because the payoff is not immediate and to do it right costs more money and time than the current "half-assed" approach, a robust online effort is set aside.
If we look to the IT side, we see that those companies that have been blogging, evangelizing, and engaging the online community in deep and meaningful ways about online security, cloud risks, network breaches, hacking, and so forth are now about to enjoy some huge sales. Those that have put together a professional, cogent strategy online--relative to engaging the larger online community--now have both the name recognition and the reputation to be the firms that companies will be turning to for protection from the next hacker, malware, and breach in 2015. With Sony and the plethora of others being breached, many companies have to turn to one of these IT firms for solutions--would you pick the online thought leaders of the industry, or the yellow page guys? For me it would be an easy choice.
The physical security world has had those same jarring events--from 9/11 to school shooting after school shooting, and increased mall/retail violence--and guess what? At least from my perspective, not one of the physical security firms out there has done justice to putting forth an online strategy that has engaged those in need of solutions to turn to them as the industry professionals/thought leaders.
Maybe I am asking too much on that front, or maybe the parallel is not quite as clear cut betweeen the physical security side and the IT side.
I only know that the current online engagement for physical security professionals is really left wanting.
There are many other elements of John's great question/post. I've attempted to stick to the one bullet point in this reply, but there are a number of factors impacting why this profession is not as engaged, educated, and motivated (all my opinion) as we could/should be.