This pastor in Austin, TX posted a video on YouTube claiming that he ordered a cake from Whole Foods and requested they decorate the cake to say 'Love Wins' - but that the cake they delivered to him actually said 'Love Wins FAG'.
Here's his YouTube claim (posted by a law firm that the pastor must have retained for future actions against Whole Foods, i.e. lawsuits):
[UPDATE: he has removed the video]
Less than 24 hours later, Whole Foods posted their response (and their own YouTube video [below]) disputing what happened and calling the guy's claim a fraud, vowing to take him down for his fraudulent claims (their words).
The guy in the peach shirt is the pastor - he comes down the right side to the register at the front:
How much money do you think this quick response using video surveillance saved Whole Foods?
I pose this question, because many people talk about how hard it is to quantify the value of video surveillance. Quantifying 'things that don't happen' is very tough...
This example (imo) shows return on investment that doesn't show up on any line item.