IPVMU Certified | 01/18/15 08:29pm
I don't have absolute numbers to offer, but the surveillance market appears significantly larger.
While it doesn't take much to convince someone that cameras are a help, access control is a little more obtuse, a lot more complex, and overall still expensive to install/operate.
We've had several updates over the years that illustrate this:
Profitability: Access vs Video - Statistics: (Survey Result) While access may be more lucrative/profitable than video on a per-job basis, the overall market opportunities are a fraction of video. This is a consensus observation, regardless of country or market vertical.
Lifespan of Electronic Access Control Systems: While video systems turn over fairly regularly especially when new tech hits (ie: HD video), access is kept running for as long as possible and replacing it is often a 'grudge spend'. Even those with access really dislike spending money on it. This attitude also keeps the market smaller compared to video.
It's video, generally by 3x or 4x, depending on who's estimating market size. You are an expert at Google, Undisclosed A, I'll leave that to you :)
The reason for video being much larger than access is primarily because a lot more cameras are deployed than electronic access controlled doors.
You can see it across different market segments:
- Schools have lots and lots of cameras (inside and out), but electronic access control doors are typically limited to entrances and higher security areas.
- Retail has cameras up and down every aisle and at every checkout, but may only have a few EAC doors for the entire store.
- Cities and transport deploy lots of cameras outdoors and very few EAC doors.
It depend on what one lumps into the term "Access Control". But for the most part, I would point to Video Surveillance as the larger market albeit, more often than not, both market are more interdepended on each other
I wouldn't suggest the term "D&D". For the most part, a Doorknob is just a component of a lock and a Deadbolt is just one of many types of locks. I do agree that the term "access control" is too broad, but we may be stuck with it. During my 30 years in this business, my observation (which is far from scientific) is that the term "Access Control" has become fairly synonymous with electronic access control -- i.e. where access is controlled via electronic means (card readers, biometrics, keypads, etc) as opposed to mechanical means. When referring to "mechanical access control" in this context, I usually just revert to the term "locks" or "mechanical locks". It's simple, and most people know what that means and it avoids the having to make the distinction about types of mechanical locks. Of course, all this gets blurred when you consider that even the most sophisticated electronic access control systems wil rely on mechanical locks in one fashion or another.
I don't pretend to know how companies such as Assa divvy up their share of the market, but I wouldn't be surprised if mechanical locks were at least a part of that formula -- assuming they could figure it out of course.
Another thing that muddies the issue of market size is the how much re-selling factors in to the calculations. I.e. if a camera manufacturer sells a camera for $200 direct to a dealer who in turn sells it to an end-user for $300, I wonder if that somehow makes the "total" sales $500. I suspect it does. In the video market, there seem to be roughly 3 or 4 tiers of re-selling -- manufacturer to distributor, distributor to dealer, and dealer to end-user. When a manufacturer bypasses the distributor to sell directly to the dealer, one of those is omitted, making the "total" sales smaller. Companies such as Assa, Schlage, etc have sold through multi-tiered channels (distributors, master-dealers, dealers, contract hardware companies, etc) way before electronic access control became as pervasive as it is now. Depending on how the industry revenue is counted, this could make its sales higher simply by selling through an additional tier.
Frankly, I think it’s pretty tough to come up with industry figures that can be reasonably compared.