One of the companies that handles in-flight advertising used to call and pester me at VideoIQ. Rates started around $25,000 for a 30 second spot for 1 month on domestic airlines, and went up to $100,000+ for larger internationals.
All in all, you can do an in-flight ad for about the cost of a smaller trade show (there are additional costs to produce the ad itself before you can run it). Of course, the audience is much less targeted than a typical trade show.
To me, in-flight advertising seems like a poor audience for the typical security manufacturer, or even the typical IT hyperconvergence manufacturer in Pivot3's case.
I'm waiting for the other line to drop (speaking of advertising), so let me do it for you all:
When You Have Hundreds Of Millions Of VC Funding, You Run Commercials On Airplanes. It's what you do!
(supply your own Geico commercial here)
And now my real reply:
I remember Pivot3 as ALWAYS having the most extravagant marketing machine of any IPVS vendor. Once, in 2009, they drove a bunch of us down from the faraway Red Rock hotel where Milestone MIPS was being held, in order to show off a mega-deployment at a Vegas hotel.
The draw: Top floor view, unlimited drinks, and unlimited sushi...really GOOD sushi!
The drawback: No ride home! My $50 cab fare kinda made the really good sushi not so free anymore!
The conclusion: Pivot3 is very creative, but maybe doesn't always think their actions though. IPVS advertising to the general public has never been a thing (unless you count the Ring Video Doorbell) and likely never will be.
to Undisclosed #2 - I understand the the display advertising model and clearly my comments are based on not knowing the intimate details of their marketing plan. It's the conflating of the numbers and the "generally be considered a more focused target group."- I prefer much more directed targeting.
I just randomly came across this old discussion, funny considering their massive layoff this year.