What Type Of Social Media (If Any) Makes An Impact On Security Consumers?

I see multiple posts every day on LinkedIn and Twitter from different manufacturers and integrators about a new project they won or a new update on their product line. I read a lot of these because these companies are my clients or prospective clients, but I'm not a buyer - which leads to my question

Do these types of posts make influence you at any stage of the sales cycle? If so, what types of social media make and impact?

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*** *** ** **** ************ *** ****** *****? **********. *** this ****** *** ** *** **** ****.

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