People on twitter want controversy and conflict.
Say something nice, share something technical and informative, shrug shoulder.
Call out a problem or a company, spiked response.
We record our twitter click throughs (via bitly) and here are some examples of how they break down:
Top Tweets
A handful from the last few weeks:
- Avigilon's PR Person Gone - 100+
- Stupid Manufacturer - 75+
- Heckling Sales People - 75+
- Arecont Camera Problems - 90+
Top Reports But Weak Twitter Engagement
What's weird / interesting here is that the 'top' tweet click throughs often do not turn out to be the top overall read articles on IPVM. For instance, all of those tests that had weak twitter engagement were 'hits' with thousands of reads each overall. Just not that interesting to twitter followers.