What's happening to the routes to market for Video Surveillance products - Major end user buying direct from the manufacturer / Distributors selling direct to end users and System Integrators buying direct from the manufacturer. The 'race to the bottom" has no doubt influenced the change in the traditional Manufacturer / Distributor / System Integrator / End user route. But does integration, VSaaS and the Cloud give the SI more leverage to buy direct from the Manufacturer. What proportion of sales do you expect to be handled direct from the manufacturer to the System Integrator route this year.
What's Happening To The Traditional Routes To Market?
* ***'* ********** *** **********'* ****** direct **** ************* ** *** **** of * **** ** *** "***********" channel ***** ********. *** **** *************, particularly **** ***** ****** *************, ***** are ******** ** ***** ******* ************. However, *** **** *************, **** *** able ** ******* ******** *** ****** shipments ********, ******** *** ***** *** need *** **** ** ** ******* distribution.
********** * ***** *** ******** ***** a *** **** ** **** **** like **** *********. * ***** **** end ***** *** **** ** *** an *** ***** ****** **** ** look *** *** ****** ***** *** pay ****** ********* ** ************ *******. Thus, *** ** *** ** **** poorly ********* *******. ****** *** *** users ** *** **** *** ** pay ** ****** ** **** ** installed, **** ***** ******** ** *** high ****** *** **** *** ****** are **** ** ****** ** ** the ***.
* ***** ***** ** ** *********** for **** ******** ************* *** ** out ** ** ******* ********* ** how *** *** ****** ****** ** done ** * ******* ***. ***** people *** *** ***** *** **** in *******.
*** ****** ****** ** *** ' The ******** ******** ***** ****** ****-****' shows **** ************ ** ***** ************ are ****** ***** **** *** **** account ** *** ******** **** ** traded ******* *** ****** ****** ** China. **** ****** **** ****** ** believe **** *** ****** ** ****** for ****** ******* *** **** ** less ****** ** **** ***** **** sales ****** ***** ******* *** ****** integrator *** ********* *** ***********.
************ ** ***** ************ *** ****** share **** *** **** ******* ** the ******** **** ** ****** ******* the ****** ****** ** *****
** *** ****** ** *****, ******** is ****** ***** *** *** ***** companies, ****** *********.
* ***'* ***** ** ***** ***** to *** ***** *** ***-***** ***** as *** ***** ****** ** ** different **** *** **** ** *** world ** ***** ** ******** ** undermining ***-***** *********.
****** **** - *** * *****; introducing *** ******** *** ** ****** in ***** ** *** *********** ****. However **** ********* **** *** ****** reviewing *** ***** ** **** ****** the ************ *****.
***** ** ********** *******. ***** **** always ** **** *** ************. **** volume, *** **** ***** **** ** drill ****, *****, **** ********, ********* all ** ********, *** **** ** distributed *****. ***** ** **** ***** for *********** ** ***** ***** *****, no. ** ***** **** **** ** sense *** ************* ** ****** ******** and ******* *** ***** *****. ************ also ***** ***** *** ***** ***** items **** ** ****, *********, ***'*, monitors, *** ***** ******** * ******* quantity ******'* **** ********* *****. *** shipping ***** ** ** **** ** a ********** ** *** ****** **** of *** *******. *** ************* *** send ****** ********** ******* **** ****** everyone *****. **** ***'* ** *** that ************ *****'* **** ** ******. Many ********** **** **** ** ***** fulfillment/distribution *******. *** ***** ******** ******* this *** ***** *** *** **** to ************/*********** ******* **** **** ** them **** ******** **** *******. ************ needs ** ***** **** **** ********.
*** ****** **** ** **** ** end-users ****** ****** ** ******* ************. I ******** **** ** *** *** when * *** *********** ******* ** they ******'* **** ** ******* ** I ****** ** ***********, **** *** warnings **** ***** ** *********. **** large ****** ********* ****** ************. ******* school ********* ** ** **** ***** installers *** ******* ***** **** **** integrators ** **** *** ****** ** integrators. * **** ** * ***** grocery ***** ***** **** *** **'* own ************ ****. **** ***** **** growth ****** *** **** **** **** spun *** *** *** *** * successful **********. * ** *** ****** that * ** *** ** ******* end-users ****** ******* ************, **** ******* my ************. *** ******** ***** ** network ******** *** ********** **** ******* huge ****** ** *** ******** ** buying ********. ** **** *********** **** the *********** ******** ******. **** *** accustomed ** ****** ******* ************ **** Imgram *****, ******, ***.
****, ********* ****** *******. ****** ******* seems ** ** ****** ** ******** commoditized **** *****. *************** ***** **** to ***** ****** ** ***-*****. * should ***, ********** ****** ******* ** slower. ******** ****** ******* ************* **** distribution ******** *** ****** ********. *** distribution ******** *** *** ***** **** volume, * **** *** ***** *******. Cloud-based ******* **** ******* *** ****** there. *** ************* **** ****** ******* with *** ***-***** ********* ******* *******. If *** ***'* ******* ** *** cloud, ** *** **** *** ************ or *** **********?
*** ******* - * ***** ***** based ******* ***** ** ****** ** will *****-***-****** ************ **** **'* ** the ****** ******* ******** *** **** keen ** ******* *********** ****** ***** technical ******* ** *********.
** ** ************ ******* *** ******** perspective, ***** ********* *** ************ *** starting ** "**-*****" **** **********. *** that *** "** ***********" ** ** (electronic ********) ** ********, **** *** realizing *** **** ******* ** ******* out *** ****** *** (***********). "****" being *** *** **** *** *** Manufacturers. * **** ****** *** *** Integration **** *** *** *** **** side, *** *** *** **** ** the **** * ****** ** *** Integrators **** ** *** ****** *** competition ******, ** ******* ** ******* driven ** *** ***** ****. *** smaller *********** ********* * ****** *** seemed ** ***** ****** ******* **** the ******. **** *** ****** *********** companies, ******* **** ******* ***** **** sold ******* **** ** ***** ******** realized. ** ***** ************* *** ******** the **** *** ******* ****** ** focus ** **** ********. ** ***** is **** *** ****** ******** *********** can ******* *** ****** ** **** know **** **** *** *** ***** about **** ******** *** ********* *** value ** ******* *** *** *********** of **** *******.
********** * ****** *** ********** ***** on *** *** **** ****, *** still ********* **** ** ******* *** colleagues **** *** ** *** ***** side.
* ******* *** **** ** ****** where ************ ** *** **** *** any ***** **** *********** ************ ** distributor ** ********* (**********) ** *** user ** ****** ** * *********.
** *** **, ************* **** **** selling ****** ** *********** *** *******.
***** ** ********** ** ******* ******* based, **** ***** ***** ****** *** have **** **** **** *** *** the ***** ************. ************, *** ***** integrators *** ** *** ****** ** justify ********* *** *********** ******** *** manufacturer *** *** ******* ******** ** accommodate.
* ***********'* *********** ********* *** ** stock, ******* *** **********. ** *** doesn't **** *** ** *** ** those ********** **** *** ******** **** for ****** ****** **** *** ************ gets ***** **********. ***** **** **** relationships ** *** ** **** *** it's **** ** ** ****.
*** ** *** ******** ***** *** probably *** **** ************ ***** ******** long **** ******** ******* *** ************ here **** ***** ** ********* ** deliver ** *** ** *** *********** functions *** ****'* ******* ******** ***** because ** **** ** *******. **** made * ********** ****** ** ***** technical ******* ** ******* ******** ** security ******** **** ***** **** ******** some * ***** ***. *** *** that ** *** ****** ******** **** service ** *** **** ********* *** SI's.
** ***'* ***** **** ************ *** going ** ** *** ** ******** but **** *** *** ***** ** up ***** **** **** **** ******** to **** ***** ****** *****
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** ****** ** **** ** ** more ********-******* **** **** ** *** bottom *******. *********** *********** *****************.
**** *** ************ ***** ** ** the *********** *** ***** ** ** the ********** *** ***** ** ** the ***-****, ** **** ************* ** the *****. ** ************* *** ***-***** both **** ********** ** *** **** out.
** ** *****, * ** *** saying *** ******* **** *** **** value *** *** ***** ******* ** the ******* ** ******* ***** **** it *** ** ***** ** **** 10 ***** *** ******* *** ******** has **** ** ****** *** **** to *** *********** *** ** ***** and ******* ********.
**** ******* - **** **** ** the ***** ** *** *****, ** zoom ******** ** *** *****, ******** manage ***** ********* *** *** *****, etc.
*** **** ** **** ************** ** is ***** ***** **** ***** *** that ** ** ******* **** ** year.