Don and I were discussing why people join IPVM. We know offer various things - tests, tools, reports, etc., etc. but it's not as easy for us to tell what motivates people to actually pay / join. Was it a specific feature we offer? A recommendation from someone?

We are planning to do more formal surveys and feedback collection but was hoping for some thoughts here, especially from members that are newer and can clearly remember what the decision process was. Thanks!