Am I Terribly Underpricing Myself?

What are you target profit margins for camera install jobs?

I realized recently that I may be terribly underpricing myself. To give an example, there was a 30 camera install to cover the exteriors of 3 apartments buildings. I priced it out with a (hopeful) profit margin of $6k. In the end I didnt submit the bid as things were too busy at the time. However, I found out later that the winning bid was bout $10K more than mine and they used the same cameras I was going to use.

My problem is finding the proper mix between making enough profit that it is worth it (especially if there will be a trouble call) and not going to high to lose the job. But when I hear that someone successfully bid much higher than me, makes me think I am just losing money.

So how do you calculate what your profit margin should be? Do you do it per camera? And what is your target margin for a job (large and small).

Thank you

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******* *** ***** ***** ***** ** * *** ** ** art.

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** *** ***'* **** ** ******, **** ** *** '***' on $***,***.***?

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***, **** ** *** ***** **** ******* *** ******** ************* ****...

****, * **** **** ***** ** ***** *** ****** *** allude ** * ******** ***, ****** **** ****** *** ******* of *********** * ***** **** *** **** ******* *** **********. I ****** ** *** ********* ********* *** *** *** ******** compete. ** *** *** *** ****** ** ******** ******. ** your **** ** ***** *** *** *******.

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...** *** ***** ***** ** ** ******** *** ********* ***** companies, **** *** ******* **** *****...

***** ******** **** ******* ***** *** *** ******* ********* *********...

***** **********. **** ***** ****** ****** *****? *** **** ** you *** **** ** ********* ***** ************* ** * ***?

* **** **** ** ****** ***** *** ********** ******** **** made $*** "******" ** * ******* ***'* ********** ********* ** their **** ****** ****--*** **** *** **** *** *********** ** competitors, *** ** ******* ******* *************.

*********, ********* *** ****** ** "****** ** ******" *********** ******* your ***********. ** *** **** *** ** ** ********* ******* in ******* ********* **** *** **** ******* **************, **** ********* cost **** ** *******....*** ********* ******** ******* ** * ********** should ** ********.

*** *** *** ******* **** ***** ***** *** **** ****** among *********** ** * ********** ******* **** **** *** ** a *** ** **** ** *** ******** ** ****** ** your ****** **** *** **** ** **** ***'* ***** ****** their ****** ****** ****.

* **** ** ****** ******** ********* **** * ****** * profit ******(*** **** ** %) ** **%. * *** ** low, *** ** ***** ****** **** *** *** **** ** years. *** **** ********* ** ********** ***** **** **.

** ******* ** ******* *** ****** *** ******* ****** ****** profit **** ** **worth ** (especially if there will be a trouble call) and not going to high to lose the job.

******** *** ******** ***'* ********* ** ***: *** ** *** determine **** * ******** ** ** ****** "***** **", *** just *** ** **** ***** ******* ************ ****** ** *** don't *** *** ***?

** **** *** ****-**** ******** ****, **** *** **** *** years *** ****** **** *** **** ** * **** ** deal ****. ********* *** ***** *** **** ********* ******** ** their ******** ** * **********, **** ** *** ******* ** the ********** ***** *** **** ****** ***** *** **** *** are *** ********* ********** ** *** *** ********'* **** *******. The ************ *** ************ **** ******* *** **** ***** ** move **** *** **** ***** *** ** *** ******* ********.

*********, ** ******** ** *** ***** *** ***** ***** ** service **** **'** ****** ******* *** ****... *** ** *** have ** ******** ** ****** ** ** "****" ** ****** the ****** ** *** ************ *** *****, *** *******, *** jobs ** ** *** **** ***** *** ** *** *** far *******, **** ****** *** ******** ******** ***** ****** ** noticeable ** *** ****** ****.

** *** ****** **** **** ** *********** - **** ** an "********* ***". ** **'** ***** ** ** **** *** them, **'** ***** ** **** ** ***** *** ******... *** if **** ****** ** ** ********* ** **** *****, ****... no ***** ****.

*** **** **** ** **** ***** *** *** *** ******** of *** ********** *****, *** ***** **** ** **** ** come ****** *** **** *** ** *** ** ** **** at ***** ******* ****** **** *** ******* ******** ** ****** forever ** *** **...

*, ****** *********** ** **.

*** **** *** *** ** ** *** ** ******** / motivate *** ********** **** ******** ** ** ** *** *** you. ** **** ***'* ** ****** ** ******** *********, ** point ** *** ****** ***** ** ******* * ******** **** does *** ******* *** ****.

** ****** **** *** *****, **** **** ** ******** ***** the ***** "**********" ********* *** *** *** **... **** *** say **** **, *** ****** ******* ** ****.

*****, **'* *** **** * ***** *****... *** ** * know, ** ***** **** * **** ****** ** ******* ****. Those ***** *** **** ** *** *** *** *******, *** they've ****** **... "***********" **** ** ***** ** ********* *** the ****. **'* **** ****** **** **** ******* ***** ***** the ***** *** *** ***** *** ********.

* **** * ***** **** ** ******* *** * **** always ****** ** ****** *** **** * ****** ** *. We **** ****** **** * ***** *** **** ******* ******* calls ******** **** ***** *****. **** * ***** ******* * took *** **** *** *** ***** *** ****** ** **** way ***. *** **** *'* * ****** ***** *** ******** wiser * **** ******* ** **** **** ********* ***** **** properties ********* ******** ********** ** **** *** ****** ***********. ** your ***** *** ***** ******** *** ** ** ******** ** get *********** ** *** ***** ******** ******* *** ** ***** family **** ****.

* **** **** ******* ** ****** ** ********* *** *** I'm ***** ** ***** ******* ****. ************* * ***** **** thought ***** ******* ********* ** **** ******* ****. * *** always ******** *** **** *** ***. * ***** **** **** to ***** ** ***. *** ****** ** ** ******** **** you ** ***** ******* ** *** ****** **** ********. * dont **** ** ** ** ******* *** *** ***** ** buildings. ** *** ** ******* ** ****** **** ** ****** the **** ** *** *******. ****** ***** ** ******* * 3r **** ***** ***.**/**. *** **** *** ***** ******* *** cheap ** ****** ***** ******* ** ******* ****** ********. ** your *** ****** *****, *** **** *** ** ****** ** the ******* *****. ******* ** **** ** ******** ****** ********.

* **** ******* *** ******* ******* ** ** *** ******** the ****** *** **** **** **** *** ** *** ***. No ****** *** ***** *** *** ***** **** ****** ** a ***** ******* ******* *** ** *** ** *** ****** van **** *******. **** ******** ********* **** ******** **** ** your ****** *** *** **** **** ** *** ******** ***. Word ** ***** ** ********* ** ***** *** **** *** your ******** **** *** ***** ** **. ** *** ******* cheap ***** ** *** * ***** ***** *** * ***** customer **** *** ***** *** **** **** ** **.

** *** ***** ***** ** **** *** ******* *** **** efforts **** ***** **. ** *** ******* ******* ********* *** do ****** ************* *** *** ***** ******** ***** *** ** business.

**** ***** *** **** **** ** *** *** ****. * have ***** **** *** **** *** ******* ****** *** *** in *** ****. **** **** ***** ** **** *** *** doing.

* **** **** ***** **** *****. * **** **** ** sales ** ***** ** ***** ** ***** **** *** **.

*** *** ** **** ******* **** *** **** **** ***** if **** ** * **** ********* ************ **** ****** **** go **** *** ******* *** *********** ***. **** ******* ******* more ** ******* ********* ***** *********. ****** ********* ********* **** the * *** ****.

**** ****.

***** *******

*** **** *** ***** ******* *** ***** ** ****** ***** working ** ******* ****** ********.

** ****...

* **** ******* *** ******* ******* ** ** *** ******** the ****** *** **** **** **** *** ** *** ***.

**** ** ** ****** ********* *****.

*** ******** *** ******** ****: ** *** ******** ***** **** history? ** ***, **************** ***** **. ***, ****** ***** ****, ** ***** **** can ***** *** *** ** *** ***** ** * **** percentage, *** ******** ***** *** ** ******* *** ****** ******.

* **** ** **** ******* ** **** *** ****** ** a ***********, **** ** **** *** ***** *** ********, *** sell *****, *** **********'* **** ******. ** ****** *** ** figure *** ****** ******* **** ***** *********** *** ********* *** their ***********, *** ***** *** ***** ******* ******** ***********.

****, ***'** *** ***** ** *** **** *********** *** ***** single ***, *** ***** ****, ***'** *** ******.*********** *********** ** **** *** *** *** *** **** **** proposed, *** *** **** *** **** *** **. **** ****** want ** ****, ******.