We Do Not Do 'aDverts','PR' Or 'eDitorals', Indigovision

I am sure IV will read it on their own.

My other point about sharing this is to give people a sense of how trade 'journalism' works. It's manufacturers either buying off coverage, writing their own coverage or ghostwriting coverage.

As for IV's tactic, there are not even a dozen publications that have any sort of readership. They should just send each of those publications a personalized note.

For those manufacturer PR people who really do not know the industry, here's a quick recap of who is looking for manufacturer 'editorials':

• Security Products / Security-Today - the whole site is basically 'editorials' from manufacturers. This is what they do. Make sure to buy ads or they'll get angry.
• Securityinfowatch - over the last couple of years, they have moved heavily to this model. And with Axis not publishing as much as they used to there, I am sure they want content.
• IFSEC Global - they definitely need 'editorials' as their quality and content has gone down after an initial burst last Spring. Good choice for the UK.
• Security Sales - In the past, they rarely did so, but I am seeing more and more of it from them.
  
• SSN / SDN - They do not take straight editorials but if you are a client of Compass PR, a former editor there, they have a history of getting it placed exactly how a manufacturer likes it.
• ASMAG - the choice for Asia, they definitely take lots of 'editorials'.

As for others, I don't believe SDM runs manufacturer 'editorials' but they do copy press release announcements in the news section. Also worth noting is ASIS Security Management publications who does not take manufacturer editorials but recently started selling case studies to manufacturers for $3,000 (see page 11 here).