Beware Deceiving Market "Research"!

I recently received an e-mail from a colleague asking me if I am interested in buying this market research analysis. Since the numbers did not make sense I did a little research of my own and found out why. Take a look.

Scroll down to the bottom where one small "fine print" line reads:

(*) including: systems sales, installation and aftersale revenues (i.e., service and upgrades)

Who is this analysis suppose to serve anyways?

Sagy, quite literally, I think you are their target market :) Or at least manufacturers, in general.

I have an interesting story here. A video analytics manufacturer reached out to me a few months ago asking why IPVM content was in a report by the company you are citing ("Homeland Security Research"). It turns out they had copied and pasted large sections of IPVM into their $4,500+ report. I spoke with the 'research' firm, and they admitted the 'error'.

I have no idea who would spend this money but I would strongly recommend against it, especially with this firm. Typically, the 'analysts' have no industry experience, grab things online, collate some notes from phone interviews and pull numbers out of their ass.

So in answer to your question, "Who is this analysis suppose to serve?" The answer is suckers.

I don't know how these places stay in business, but I imagine, at the rates they charge per report, and the low salaries the 'analysts' get, they only need to sell a handful of each 'report' to stay afloat.