Sagy, quite literally, I think you are their target market :) Or at least manufacturers, in general.
I have an interesting story here. A video analytics manufacturer reached out to me a few months ago asking why IPVM content was in a report by the company you are citing ("Homeland Security Research"). It turns out they had copied and pasted large sections of IPVM into their $4,500+ report. I spoke with the 'research' firm, and they admitted the 'error'.
I have no idea who would spend this money but I would strongly recommend against it, especially with this firm. Typically, the 'analysts' have no industry experience, grab things online, collate some notes from phone interviews and pull numbers out of their ass.
So in answer to your question, "Who is this analysis suppose to serve?" The answer is suckers.
I don't know how these places stay in business, but I imagine, at the rates they charge per report, and the low salaries the 'analysts' get, they only need to sell a handful of each 'report' to stay afloat.
This "Homeland Security Research Corporation" is still around.
Their most recent report on 'video analytics' is especially laughable. They include companies that were acquired many years ago, like ioimage, Intellivid, Cernium, VideoIQ, Vidient, etc. Also, Hikvision was omitted...
I can't imagine many people buy this but at a starting price of $4,950 for information that is way off, it's sad.