Video Analytics, Avigilon, Fair Price - Impact On a Market

I have re-read this interview Avigilon looks to dominate video analytics and I am interested to know an opinion of community on this statement:

"On a cost basis, there were also problems, because they were all trying to charge $500 to $2,000 per video channel and that’s simply just priced way out of the market. We believe people will spend between $30 to $50 to $60 for analytics on a per channel basis, not $500 or $1,000. Basically, all of the analytics companies were pricing themselves out of the market.”

Taking into the account that they are selling complete solution, a price on VA can be any. So, it is a bit cunning. But do you think that low prices can make a difference? What is a fair price of VA today from your point of view? Don't you think that in the nearest future VA without a solution (i.e. without deep integration with some kind of end user application for exact purpose(s)) will be out of market?

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**** ** * **** ***** ** ** ***** **** **** point ** ****? ***'* *** ***** **** ** *** ******* future ** ******* * ******** (*.*. ******* **** *********** **** some **** ** *** **** *********** *** ***** *******(*)) **** be *** ** ******?

*** **** ********* *** **** ** *** **** ** ***** VA ** ***** ********, *** *** ***** ** **** ** provided ** * ******** ******** **** ****** ***** *******. *** those ******** *** ****** *********** ** ***** ** ******** ** algorithms. *** *******, ******** ******** ***** ******** ** **** **** keep ***** **** ********* ******. **** *** **** * ******** of ***** ****** *** '********' *********. *** **** *** *** guys **** ********** ********, **** **** ******* *** ********* *********. What *** ******** ***** **** ****** *** (***) ******* ******* and ******** ********* ******** *** *******. *** ******** ** ***** problem ("********* ********") *** *** *********** ** ******** ************, *** VA *** **** * ********* ** ****. *** ****** ******** was *** ** ** *** ** ******. ** ***** *** customer *** ** ******* ** *** *** ***** *** * solution, *** **** ********'* ***** *** ** ***** ****** ** absorb ** ********* ** *******, ** ***** ** ** ** entire ******** **** ******** *****, *** *** ** ******* **** needs ** ** **-**** **** *** ******** ****.

*** ***** ***** ** **** ** *** **** **** ******** wants ** ** ****. ***** **** ***** ** ** (*******) manufacturing **** ***** ****** ********, *** ***** ***** ** ******** tends ** *** ******* **** ****. **, ***, **-**$ *** channel ** **** **** ********** **** $***-****, *** ***, *** VA ***** ** ** ******** ** * ******** **** ******** actual *****, ** ** *** **** ** *** *** ******.

***** *** *** * **** ******* *****. * ****** ***** that ***** *** ** ******* ***** **** * ********. ** not ****** **** *** **** ********** ******* **** *******, ****** for **********, ******* *** ********, ******** *********, *** ** **.

* ******* **** *** *** **** ******** ** * ********* task. *** ****** ****** ** *** * ******** **** *** same **** **** ******* ** *** ********** ** ********* ********* and ********. ***** ****** **** **** ***** **** *** **** be ******* ** **. ******** *** *** ******** *** *** will ******* **** ********** **** ********* *******. **, * ***** that ** *** ** **** **** ***** ***** **** ** more ** * "******** ********". ******** ** * **** ******* and ******** ** ** ****** * *** *** / "******** solutions" ********* *** **** **** ** ** ********* ** ** and ** *** ****** **** ** ******* **** **** **** work ** ***** ***.

* ***** **** **** ******** ** *** ******** **** ** video *********.

*** **** ********* *********, *** ********* ******* ** ***** **** product. *******, *** ******* ***** ***** * ******** ** **** from, ******* ******, **** **** ** ****** ***** ***** *** do ********* ********, **** ******* ******, *** ***** ******** *****. If *** **** ******* **** **** ** ***** ********, *** licenses **** ** ** **** ****** ** ***** *** ***** costs, *** *** ***** ** *** **********, *** ****** ** make * ******.

*** * ******* **** ****** ********* ** **** ** * larger ******* ****, **** *** ********* ****** **** ** *** fixed ***** ** ******** **** ***** ********, ******** **** ** sell *** ********* ********* ******* **** * ***** ***** *******. There ** **** ****** ** ********, ** **** *** ******* out ** *** ****, ********* *** ***** **** * **** seller. ** *** *********-**** ******* *** *** ********- ********, *** low ******. **** ****** *** ***-******* ******* ** ** ******.

***** ** **** ******* *********** ***** **** ******* * *******. Generally ********, *** ****** *** *****, *** **** *** ******** expects *** ***********. ** *** **** ********* **** "********* ********" for $***/******* ******* *** ******** ******* ********* ******* (**** ** they *** ** ** *****). ** *** **** "********* ********" for $** *** ** *****'* **** ******* *** *** **** the ******** ** **** *********. **** ****** **** ******* ***** and **** ***** *****. **** *** *** "**** *** ***** make * **********", * ***** ***** ** **** ** **** that ** ****.

*, ***, *** *** *****. ** ** **** *** **** other ***** ** ****. *** *** ******** * *** *** same ****** **** * ****** *********** *** ***** **********.


********* *** ***** ** ************, ** ** *** ** ******** connected. ****** ****** ** ****** *** **** *******/******* *** *** money **** ** ** * ******. **, *** **** **** maybe **** **** ********** *** ******* ******** **** * *** price ***.

** ******** ********** **** ******* ********* ***** **** *********** ******* price *** **** ************. ** *** *** ** * ********* thing, *** * ***** ** ****** ****** ******** ********.

** *** ****** **** **** ** $*** ****** **** * $200 ******? ** *** ****** **** **** * *** **** costs $*** *** ******* **** *** **** ***** $** *** channel? ** *** ****** **** **** * ******** **** **** a ***?

** ******* * ***** *** ****** *** *** *******.
**** * *** *** * ** *** ******* ** ** Mercedes * ******* ** ** ******* ** **. *** *** fact **** * ********* *** ******* ** ******** **** *** prevent ** ** ******** ***** **** *******, *** ******* ***. :)

****** **** ******* ****** ** ********* **** * ******* ******* a ******* ** ********* * ******* * *** *** *** expectations *** *** ****, **'* **** ****** ** * ************ to ***** *** ********** ******* *** *** ** ********* *** small ****** ******** ** *** "********* *******" *** *** *** whole ********.

"****** **** *** ******* **** **** *** ******* ******** ********, a ***** ** ** *** ** ***. **, ** ** a *** *******."

*** ***** *** *** *** ******** **** *********? :)

"**** ** * **** ***** ** ** ***** **** **** point ** ****?"

******** *** ****** **** ****... *** **** ** ***** ********* right ** ****, ** ****** ********** **** ** ****** * premium *** ** (** **** **** ** *** $*** ** $1,000+ ***** *** ******)****** **** ***** ***** ** ******** ** **** ********* (*** Avigilon ********).

*** ***** *** *** *** ******** **** *********? :)

**** ** ** ****** ******* **** ** **** ** ***** to **** ** *** $***-$**** ** **** ******* **** ***** VA **** ** *** $**. ** **** ** *********** ** see **** **** ******. **** ***** ***** ******* *** **** to *** ** ** ***** "******** *********" ** ** **** see ****** ** *** ****** ** ** *********. **********, * prefer ****** ******.

**'* * *** ****** *** ***** *** **** ********* ***** of *********. **** ** ******** **** ********* **** *** ****, there *** **** **** ***** *** ***** ***** *** * premium, ****** ******* **** **** ******* ******, ******* **** **** a ********* ***-******** *******, ******* **** **** **** ****** ** optimization **** ******** **** *** *****, ***., ***.

**** **** ** *** ********* *****, ** ** **** * part ** *** ********. ** ** ****** **** ***** *** little ***** ******* *** ****** ******** ***** *** ** ******* it ** *** ******** ** * ****** *******. **** *** take * ******** *** **** *** *** ***** ******** ** gain *****, *** *** *** ***** *** ****** ***** ** that. ********* ** *** *** **** *****, **** *** **** some ** *** ** *** *********: - ***** ****** **** combines ******** **** ****** ** ******** - *** ********* **** presents ****** ******* *** *** ******** - ** **** ************ VA ** ** ******* **** *** ***** - ****** ****** that ****** *** **** ** *** - ******** ****** **** leverages ** ******** ** ******** ***** ***** - ********* **** provides *** ******** ******** - ***** ** ***** ***** ***** metrics - **** ** ***** *** ** *** ******** ***** - ******* *** **** ***** ********* ** ***** ******* - ability *** ****** ** ***** ********* ** ******* ********* - many **** *** ****** ** *****, ***** ** ** *** provider **** **** ** **** ** ***** *** ***** ** every *********** *** *** **** *** *** *** ****. *** with * ***** ********* ** ** *** * ******** **** can ****** **, * ******** ******** *** ****** ** *** VA ******* ****** ** *** ******. **** **** *** **** they **** ** *** **** ** ******** ** ******** ** absorb ** *** ***** **** ** ******* ** *** ***** solution *** *** ****** ********** *** * **** ******** ** application.

* ***** **** ****** ** ** *** **** ****. *** comments ** *** **** *** ******** **** *** ****/******** ** the ** ** **** *********** **** ******* *** ***** *****. Avigilons **** ********* **** "********" *** **** **** *** *** you *** *** ** ****'* ****** *** ********** ***********. ***** are ******** ** *** ** ******* ******* ************ ******* **** are ***** *****, **** **** ******* "****** ******" ** ********. Car ******, ***********, ******* ******, ***... *** *** *** *** tripline. **** * ***** ***** **** *** ****** *** ** it.

* *** ********** **** * ****** ***** ********* ******** **** sets ** ***** **** *** *** **** ***** ***- **** 500.00 * ******* ******* **** *****'* **** *** *** **-** false ****** ***** ***. ***** ** ********* * ****** *** pay **** ***** *** ***** *********.

***** *** **** ** ******** **** **** ******* ** ** a ***** ******** **********? *** *** *** ** ********* ****** at *** ****.

*** **- * ***'* **** *** * ** ******* :). I **** ***** * ******** ************ ** **** ******* * years *** ****** * ******** ** *** ***** ***** ***** the ****** ** * ***** **** ********. ******* **** *** NOT ***** ** ********** ** **** ***** **** *** "***** analytics" ***. ** ** ** **** ********- ****'*. **** ** a ****** **** (****** ******), ******** ****. ***** *******.

*, * ** *** **** **** *** ***** * ***** ago *** ********'* ***** ********* *** **** *******, ***** **** tested **** (*********** ******** ******* ******,******* ******** / ******* ******, ***.) *** *** *** ******* ******** ** *** **** video ********* ******.

***, ******* *** ****** ********'* ***-******* ****** ********* / *********, which ** '***** *****' *** ******* ** **** (*.*.,*** ****** ********).

***- * *** ******** ***** * ***** **** **** ***** both **** *** ***** ** (***-********). **** **** ******* **** quantity ** ****** *** ** ******** ****** (*** ****** ****** up *******) ******** *** **** *** ********* **** **** *** Video **. ***** ********* **** ******* ** **** ***** *** when * *** **** ***** *** ***** *****.

* *** ** ** ** * * **** ****** ***** analytic ** ********* *** ****** **** ****. *** * ** willing ** **** ******* ****. ** ** ****** ***** :). That **** ****** ****** *** * ***** ** ****.