True Or False: End Users Want What They Are Told To Want

A member in this discussion raised an interesting observation: "I think end-users demand what integrators propose to them."

In my experience as an integrator, I mostly found the opposite to be true.

I could spend huge effort marketing, pitching, consulting, or advising a customer on new technology (ie: "You really should look at hosted video here, instead of a small DVR system...") but no matter how 'right' my suggestion might be, nor how well it was explained, the customer would typically ignore it if they felt uneasy or disliked the idea. In security, the status quo is tough to displace.

Most of the time, my role as designer was working to solve problems - if that meant working in new tech as a novel way to fix an issue, then customers might buy-in. However, my greatest value was giving them the lowest bid number, not upselling them. I NEVER walked in to a customer and 'created demand' based on my proposition. No customer ever told me 'shut up and take my money' because I showed them megapixel cameras.

Do end-users buy what integrators/manufacturers propose them, or do integrators/manufacturers sell what end-users are asking for?

Login to read this IPVM discussion.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

** **** ***** **** **** ***-***** ** *** **** **** is ********* - ** ** ** ********* *** ** ** tell **** **** ** ****. **** ** **** ********** *** intelligent *****. *******, **** ** ****** **** ** *** ******, as *** *********.

*****, ****'* ******* *** *** ** ******** *** *** * sales ****** :(

*******, **'* * ******* ** **** -- ********* **** ** proposed ***** *** ***** ***** **** *** ***** *********. *******, as ***** ****, **** *** ***** ** *** **** **** is *********. *****, *** ***'* ** ******** / ******* ****, many *** ***** *** ********.

*** *** *** *****'* ********** ***** "******** [*****] ******* ******** *** *****"? ****'* **** ***********, *** ********** ***** ***** *** ********* happening *****.

****, "** ******** **** **** ** '**** ** *** **** ** *****' ******* * ****** **** ********* *******." *** *** *** tell **** **** **** ********* ******* **** ****** ** *** world *** **** **** ******* *****? *** **** **** ****. Sure, **** ****** **** ***** ** *** ** **** *** are ****, *** *** **** *** * *** ** **** that ***. ** **** ** ***** ** *** ******* **** you ***, **** ****** **** ***** **** *********.

* **** *** ** ************ **** *********. * **-**** **** many ***** ** **** **** * ****'* ******* **... ***** still *****'* **** * ****'*. * **** *** ******** ***** as ******** **** *** ********** *********. *** ***** ***** **** they ****, *** ***********. * **** *** ******** ******* ***** "* ***** ***-***** ****** **** *********** ******* ** ****" *** ******* **** *** **** ** ** **** **** as *** ******** ****** *********, *** ****** ****** *****, **** (the *** *****) **** ***** ************* ** **** ***** ***** which **** ***** *** *********** ** ******* **** **** ...** vendors ** ****** **** ** ******** *********** (** ********** **** anyway).

********** ****, * ***** *** *******(*) **** ** **** ***** and *** **** ** ********* ***** *** ********...****** ****** ** Marketing. ** ******, ** **** ***** **** ******* ****** ******* and *** *** ** * *** ** ** ****. ***** has ** ** **** **** ********* ** *******: ****** **** to ** *****, ** **** *** ***** *** **** **, they **** ******* **, *********** **** ******* ****. ** ********** apply ** *** ****** / ********. ** *** ******, ***** are ****** ****** **** **** ***** ** **** ** *** things (**** ***** *** **** ** ******), ***** *** ****** that **** *** ******** **** ****** ****, *** ***** *** clients **** **** ******* ***** *****. **** ******* **** *** edge, **** ***'*. ***** *** ****** **********. * ***** * little ** **** *** ** ****** *** ***** **** *** statements (** * ** ************ ****) *** *** ****.

*** **** ***** *** * ********* ******* * *** ** "shut ** *** **** ** *****" *******. ** ********* * DVR (** ********* *** *****, ** * ******) ** * small ******* ** *** ****, **** ** **** ** ****. Reading *** ******, ** ********** **** *** ***, ****** *** VCRs ** **** **** **, *** *** ********** ** ****** over *** ********! ****** *****. ****, ** (*) *** ** up, **** ** *** ** ** *****, ****** ** ******** unfamiliar ***** **** "**** **********" ***** * ***** * ***** dedicated ** ********* *** ** *** ** * ******* ****** to *** ** *********** ***** **** ** *************.

** ** *** ** *** ***, ** **** **** *** keys, **** *** ******** *** ** *** ***** *** ******* and ****** ******** ** *** * **** ***** *** ***** monitor ** *** ** *** ****, *** ** *** ********. Just ** ** *** *********** **** *** ***, ** ***** him ** ** ****** ** *** *******************. "**** **** * ********* ** **** ********", * ****, and ****** *** *** ***.

*** ******** *** **** ***** *** * ****** *** **** asked ** * ***** ******* ** ** *** ******. **** I ***!

****, *** ******** **** *** ****** *** ******* ***** ****** one ** *** ******* *** **** ****, ****** ***** ******* owners *** ***** ******. ** ***** **** "***** *** ********* really ****?". **** **'* **** *** *** ******, **** **** a ******* ****, *** **** * ******* ***, ****-**-**** ***** of *** ******* ***, *** ******** ****, *** **** ****, and ****** ****, *** ******, *** *** ***** ***** ***** be********** *** ***** ******.

**'* ******* **** * ******** "********************" ****** **** *** ******** essentially *********** ** ** *** ******, ************* ********. *** *** from *** **** ****** ** ***** **** ** *** **** video, **** *******, ******** *** *******.

********* ** **** ******** ** ******** **********, *** ** ****** isn't *** **** ******* **** **** **** ****.

***, ***** *****! ********* ***** ** **** ****** ******** ************* shifts *** ** *** *** *** *** **** *** **** from **** ** **** *** *****.

***** ***** ***. **** *** ***** ***'* **** ***, *****, American ********, ********, **** *** *** ***** ********* ******* ******. Then ********** *** **** *********. ** *** * "********************" *** about * ****. ** ******'* **** **** *** *** * demo ****.

**** ** *****, ** **** * ***** ********** ***** ****** control ****** ** *** ******* *** **** ***** **** ** active *** *** ** *** ******** ** ******* *** ****, unlock ***** ** ****. *** ************ ****'* **** ** ** had ** *** * ******* **** ********* **** **** ***** programs ****'* ***. *** ****** *** **** *** ** ** converted **** **** ******* **** ********* **** ********* *****, ***** no *** ***, ** ***** ** ***** *** ***** **** the ***. *** *** **** **** ** *** ******* ***** be ** ****** ** **** * ****** **** ** *** to *** *** **** ******* * ** ****** * ****** door. **** **** ****'* **** ** **** ** ****** ** unlocked * ****, *** **** *** ***** *** ** *** time ********** *** ** ***********. ** ****** **** ********, *** they ******** *** *** ******** *** ******** ** * ********.

***** *** **** ******** ** **** *********, ********* **** *** types ** ************ *** *** ******** ********* ** *** *** user/purchaser.

**** ****** **** *** *** ****** ***. *'* ******** ** several ******** ***** **'** ********* ****** ***** ******* **** ****** cameras ** ******* *******, *** *** ********** **** ******* ****** with ***-******* ********** ******.

***** * ** ** ***** *** (****** *** ******), ****** video ** **** ******* *** "***" *** *** *** *** located ** *** *******'* ******, ***** *** ****** ******* ***** be ****** ****, *** ********* ** ******** ***** *** **** and ****. *** *** ******* *** *** **** *******, *** of ****** *** ******** ******* *** ****** ************ **** * leap ***** ** *** *********.

**** ******* ** ***, *** ***** **** ******** **** **** that **** ** ****** ****** * *** **** ****** ** their ******, **** ***** ******** ******* ******* ******** ** ********* laptop ***** ******* ****** ** ***** *** ****** ** ***** or ******, *** **** ***** **** **** ** ** ***** phone ** ******. ******** -- **** ****'* **** ****** ** the ***** ** ***! **** ****** ******** ** ****** ** for ****.

**** *** **** * "*** *** ********" ********** *** ****** boring *** ********, *** **** *** **** **** ********* ****** to ** ********* ****.

******** ********** ******, ** *********** (**** *** ***** *** *** Home ********) *** ******** * ********* ********* ** ******** *********** expectations *** **** **** **** ******* ** ****-**** **** ********.

** *** ****, ** *** * *** "******** ****" ** have * ********* ** *** ***** ****. *** **'* *** beyond ****, **** *************, ****** ********, ***** ** ******* ******* and ****** ****, * *** ** ********* ******/*****/*** ***** **********, and *******-**** ******* ******** ** ******* *****.

***** *** ***** ** *** ************* ********* *****, * **** encountered ***** ***** *** ****** ** * ***** ****-****** ******** improvement ****** *** **** **** ***** **** * ***** ******** solution, *** ******** *** *** ********** ** *** *****. ********* follow ** *** *********** ******* **** * ** ** ***** businesses ***** *********, * ******* **** ** ***** ** *** ones **** *****.

***** *** *** ***** ** *********** ************* *** *****, *** many ** **** **** ** ************* ********, *** ** ***** initiative, ********** *** *****-*** ** *** **** ** *** ******* provider ** **** ** ******** **** **** *** ******* ****.

**** ** ***** **** * *****-**-******** *********, **** *** ** very ********.