True Or False: End Users Want What They Are Told To Want

A member in this discussion raised an interesting observation: "I think end-users demand what integrators propose to them."

In my experience as an integrator, I mostly found the opposite to be true.

I could spend huge effort marketing, pitching,...

* ******** * ******** ** *** ********** (**:"*** ****** ****** **** ** ****** ***** ****, ******* ** a ***** *** ******...") *** ** ****** *** '*****' ** ********** ***** **, nor *** **** ** *** *********, *** ******** ***** ********* ignore ** ** **** **** ****** ** ******** *** ****. In ********, ********* ***** ***** ** ********.

**** ** *** ****, ** **** ** ******** *** ******* to ***** ******** - ** **** ***** ******* ** *** tech ** * ***** *** ** *** ** *****, **** customers ***** ***-**. *******, ** ******** ***** *** ****** **** the ****** *** ******, *** ********* ****. * ***** ****** in ** * ******** *** '******* ******' ***** ** ** proposition. ** ******** **** **** ** '**** ** *** **** ** *****' ******* * ****** **** ********* *******.

** ***-***** *** **** ***********/************* ******* ****, ** ** ***********/************* sell **** ***-***** *** ****** ***?

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** **** ***** **** **** ***-***** ** *** **** **** is ********* - ** ** ** ********* *** ** ** tell **** **** ** ****. **** ** **** ********** *** intelligent *****. *******, **** ** ****** **** ** *** ******, as *** *********.

*****, ****'* ******* *** *** ** ******** *** *** * sales ****** :(

*******, **'* * ******* ** **** -- ********* **** ** proposed ***** *** ***** ***** **** *** ***** *********. *******, as ***** ****, **** *** ***** ** *** **** **** is *********. *****, *** ***'* ** ******** / ******* ****, many *** ***** *** ********.

*** *** *** *****'* ********** ***** "******** [*****] ******* ******** *** *****"? ****'* **** ***********, *** ********** ***** ***** *** ********* happening *****.

****, "** ******** **** **** ** '**** ** *** **** ** *****' ******* * ****** **** ********* *******." *** *** *** tell **** **** **** ********* ******* **** ****** ** *** world *** **** **** ******* *****? *** **** **** ****. Sure, **** ****** **** ***** ** *** ** **** *** are ****, *** *** **** *** * *** ** **** that ***. ** **** ** ***** ** *** ******* **** you ***, **** ****** **** ***** **** *********.

* **** *** ** ************ **** *********. * **-**** **** many ***** ** **** **** * ****'* ******* **... ***** still *****'* **** * ****'*. * **** *** ******** ***** as ******** **** *** ********** *********. *** ***** ***** **** they ****, *** ***********. * **** *** ******** ******* ***** "* ***** ***-***** ****** **** *********** ******* ** ****" *** ******* **** *** **** ** ** **** **** as *** ******** ****** *********, *** ****** ****** *****, **** (the *** *****) **** ***** ************* ** **** ***** ***** which **** ***** *** *********** ** ******* **** **** ...** vendors ** ****** **** ** ******** *********** (** ********** **** anyway).

********** ****, * ***** *** *******(*) **** ** **** ***** and *** **** ** ********* ***** *** ********...****** ****** ** Marketing. ** ******, ** **** ***** **** ******* ****** ******* and *** *** ** * *** ** ** ****. ***** has ** ** **** **** ********* ** *******: ****** **** to ** *****, ** **** *** ***** *** **** **, they **** ******* **, *********** **** ******* ****. ** ********** apply ** *** ****** / ********. ** *** ******, ***** are ****** ****** **** **** ***** ** **** ** *** things (**** ***** *** **** ** ******), ***** *** ****** that **** *** ******** **** ****** ****, *** ***** *** clients **** **** ******* ***** *****. **** ******* **** *** edge, **** ***'*. ***** *** ****** **********. * ***** * little ** **** *** ** ****** *** ***** **** *** statements (** * ** ************ ****) *** *** ****.

*** **** ***** *** * ********* ******* * *** ** "shut ** *** **** ** *****" *******. ** ********* * DVR (** ********* *** *****, ** * ******) ** * small ******* ** *** ****, **** ** **** ** ****. Reading *** ******, ** ********** **** *** ***, ****** *** VCRs ** **** **** **, *** *** ********** ** ****** over *** ********! ****** *****. ****, ** (*) *** ** up, **** ** *** ** ** *****, ****** ** ******** unfamiliar ***** **** "**** **********" ***** * ***** * ***** dedicated ** ********* *** ** *** ** * ******* ****** to *** ** *********** ***** **** ** *************.

** ** *** ** *** ***, ** **** **** *** keys, **** *** ******** *** ** *** ***** *** ******* and ****** ******** ** *** * **** ***** *** ***** monitor ** *** ** *** ****, *** ** *** ********. Just ** ** *** *********** **** *** ***, ** ***** him ** ** ****** ** *** *******************. "**** **** * ********* ** **** ********", * ****, and ****** *** *** ***.

*** ******** *** **** ***** *** * ****** *** **** asked ** * ***** ******* ** ** *** ******. **** I ***!

****, *** ******** **** *** ****** *** ******* ***** ****** one ** *** ******* *** **** ****, ****** ***** ******* owners *** ***** ******. ** ***** **** "***** *** ********* really ****?". **** **'* **** *** *** ******, **** **** a ******* ****, *** **** * ******* ***, ****-**-**** ***** of *** ******* ***, *** ******** ****, *** **** ****, and ****** ****, *** ******, *** *** ***** ***** ***** be********** *** ***** ******.

**'* ******* **** * ******** "********************" ****** **** *** ******** essentially *********** ** ** *** ******, ************* ********. *** *** from *** **** ****** ** ***** **** ** *** **** video, **** *******, ******** *** *******.

********* ** **** ******** ** ******** **********, *** ** ****** isn't *** **** ******* **** **** **** ****.

***, ***** *****! ********* ***** ** **** ****** ******** ************* shifts *** ** *** *** *** *** **** *** **** from **** ** **** *** *****.

***** ***** ***. **** *** ***** ***'* **** ***, *****, American ********, ********, **** *** *** ***** ********* ******* ******. Then ********** *** **** *********. ** *** * "********************" *** about * ****. ** ******'* **** **** *** *** * demo ****.

**** ** *****, ** **** * ***** ********** ***** ****** control ****** ** *** ******* *** **** ***** **** ** active *** *** ** *** ******** ** ******* *** ****, unlock ***** ** ****. *** ************ ****'* **** ** ** had ** *** * ******* **** ********* **** **** ***** programs ****'* ***. *** ****** *** **** *** ** ** converted **** **** ******* **** ********* **** ********* *****, ***** no *** ***, ** ***** ** ***** *** ***** **** the ***. *** *** **** **** ** *** ******* ***** be ** ****** ** **** * ****** **** ** *** to *** *** **** ******* * ** ****** * ****** door. **** **** ****'* **** ** **** ** ****** ** unlocked * ****, *** **** *** ***** *** ** *** time ********** *** ** ***********. ** ****** **** ********, *** they ******** *** *** ******** *** ******** ** * ********.

***** *** **** ******** ** **** *********, ********* **** *** types ** ************ *** *** ******** ********* ** *** *** user/purchaser.

**** ****** **** *** *** ****** ***. *'* ******** ** several ******** ***** **'** ********* ****** ***** ******* **** ****** cameras ** ******* *******, *** *** ********** **** ******* ****** with ***-******* ********** ******.

***** * ** ** ***** *** (****** *** ******), ****** video ** **** ******* *** "***" *** *** *** *** located ** *** *******'* ******, ***** *** ****** ******* ***** be ****** ****, *** ********* ** ******** ***** *** **** and ****. *** *** ******* *** *** **** *******, *** of ****** *** ******** ******* *** ****** ************ **** * leap ***** ** *** *********.

**** ******* ** ***, *** ***** **** ******** **** **** that **** ** ****** ****** * *** **** ****** ** their ******, **** ***** ******** ******* ******* ******** ** ********* laptop ***** ******* ****** ** ***** *** ****** ** ***** or ******, *** **** ***** **** **** ** ** ***** phone ** ******. ******** -- **** ****'* **** ****** ** the ***** ** ***! **** ****** ******** ** ****** ** for ****.

**** *** **** * "*** *** ********" ********** *** ****** boring *** ********, *** **** *** **** **** ********* ****** to ** ********* ****.

******** ********** ******, ** *********** (**** *** ***** *** *** Home ********) *** ******** * ********* ********* ** ******** *********** expectations *** **** **** **** ******* ** ****-**** **** ********.

** *** ****, ** *** * *** "******** ****" ** have * ********* ** *** ***** ****. *** **'* *** beyond ****, **** *************, ****** ********, ***** ** ******* ******* and ****** ****, * *** ** ********* ******/*****/*** ***** **********, and *******-**** ******* ******** ** ******* *****.

***** *** ***** ** *** ************* ********* *****, * **** encountered ***** ***** *** ****** ** * ***** ****-****** ******** improvement ****** *** **** **** ***** **** * ***** ******** solution, *** ******** *** *** ********** ** *** *****. ********* follow ** *** *********** ******* **** * ** ** ***** businesses ***** *********, * ******* **** ** ***** ** *** ones **** *****.

***** *** *** ***** ** *********** ************* *** *****, *** many ** **** **** ** ************* ********, *** ** ***** initiative, ********** *** *****-*** ** *** **** ** *** ******* provider ** **** ** ******** **** **** *** ******* ****.

**** ** ***** **** * *****-**-******** *********, **** *** ** very ********.