Forbes article - Trade Shows Will Regain Importance After The Covid-19 Pandemic which the UK's "The Security Event" says is a "MUST READ.
It's a positive take on trade shows, one interesting argument is differentiating those who go for education vs buying:
** *** ********** **** **** ** return, *** **** *** *********? ********* those *** *** ******** * **** bit ** ***** **** **** ** attend ** ***** ** ****** **** are ******* *** **** ******** *** their *********. *********** ******** *** ** less ********* *** **** ****** *** used ** ********. ******** **** *** primarily ***********, ****** **** ***** *****, will ** **** ***** *******. *******,the ********** ********** ** **-****** ******** *** ******. Many associations will have one or two large meetings a year, with education in between conducted virtually. Trade show producers may want to consider that those *** **** **** ****** ******* ** *** *********, *** *** ******* **** *** ******, ***’* *** **** ***** ** *** **********. Their registration fees, though, help pay the overall cost of putting on the show.
**** ***** **** ********** *******, * comment **** ** "***** ********** *** down, *** ******* ** ********* *** up." ******* **** ********* ***** *** attendee ** ********** ** ******.
***** ********* ****** *** **** ******** up *** *****, *** **** **** ecommerce, ** *** ********* ****** *** pandemic.
** **** ** *** *****, ***** filled **** **** ********* ****** *** less ********** ** ********* ** ******?
*** ********** * **** ** **** it's *** ***** ** **** ** binary - ** ** ****** *** just **** ********* *** ****** *** just **** ** ***. ** ** clear, * ** **** *********** *** thrilled **** ** ******** **** *** know ********, **** *** **** *********, and **** ***** ** *** **** whatever ***** ** ******** ****. *** risk ** **** ********* *** ********* want ** *** *** ********* **** education *** *** **** ** **** less *****.
***** ***** **** **** ******* ** buying *** ********* *** ************ ********* is ***** ******** **** ****, *** does **** ****** *** *****?
******* ** *** **** ** ****. Vetting ********* ** ******* ** *** success ** *** **** **** ** industry-oriented *** *** **** ** *** public.
*'** ********* ** ***** ***** (********* industry **** ****) *** * ****** tell *** *** ********* ** ** to **** **** ***** ***** ** someone **** ** **** **** *** "Oh, ** ****** **** ****-***-**** *** got ** **, ** ***'* **** an ****** ***** ** ********." ****** my ***** *** *** ********** **** at *** ********* ** *** *****, but **** ***** ***** *** ********* wasting ** ****, *** **** *** show's ***** *** ********* **** ** the ***** *****. *** ***** **** is *** ***** ** **** ******* your **** **** **** **** ****** as * ******* ***** ****** ***, sees ***'** ****, ***** * **** to **** ****, *** ***** ****.
**** ********** **** ********* *** **** over **** ***** ******* *** ********* year **** ******* ** ** * better *** ********* *** ********* *** that **** ******.