This Hikvision OEM Has The Best Tagline Ever

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Brian Rhodes
Jun 25, 2014
IPVMU Certified

(Source: Newegg Page)

I think the people at LaView may have an inferiority complex, or maybe they just don't realize just how bad this market 'thinks' an OEM rebranding company can be...

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Andrew Lund
Jun 25, 2014

I have no knowledge of or experience with this company, but I can say that tagline inspires me to look in to them about as much as the old tried and true "We specialize in everything."

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Ari Erenthal
Jun 26, 2014
Chesapeake & Midlantic

Never, ever apologize for what you are. Make a strength of your weaknesses instead of trying to pretend they aren't there.

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Marty Major
Jun 26, 2014
Teledyne FLIR

Big Ups to Ari.... that is exactly right, imo.

The inherent connotation with the wording in that tag line is: Everyone thinks we suck.

And there is nothing to counter that tacit admission that you know people think you suck.

If you are going to acknowledge that your brand has a 'perception deficiency' among buyers of the products you make, then you have to go beyond simple acknowledgement.... you have to at least attempt to show that this 'perception' is wrong/no longer valid.

Contrast the LaView/Brovision/LTS message with Buicks new ad campaign:

Take A Fresh Look At Buick... It Just Might Surprise You

That's good stuff right there... :)

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Brian Rhodes
Jun 26, 2014
IPVMU Certified

But is there a difference between acknowledging reality and drawing attention to weakness?

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Rukmini Wilson
Jun 26, 2014

Make a strength of your weaknesses instead of trying to pretend they aren't there.

  • Dahua - Laugh while you work, our documentation consistently rated most ridiculous!
  • Mobotix - Reduce bandwidth uncertaintity with MxJPEG
  • ONSSI - We won't lock you in to our own proprietary recording engine like others do!
  • Avigilon - Do you have what it takes to be one of the Few, Proud and the Brave?
  • Panasonic - Because No News is Good News!

This is a stub joke...

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david tonsberg
Jun 26, 2014
Security Reps

ha! Mr. Wilson you are funny...and right!

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Rukmini Wilson
Jun 26, 2014

Short true story: 5 yrs ago I started to play 'go' online, and since I totally sucked, I chose the username "BetterThanYouThink" as a way to simultaneously assert some bravado and humility, as if to say "I'm bad, but I'm not that bad!". But I received the worst reaction from some people! It was about a year before I realized the reason why: the mobile version of the app displayed only the first 13 characters of the username. :(

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Ari Erenthal
Jun 26, 2014
Chesapeake & Midlantic

Just tell people you're a really passionate Metallica fan.

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Undisclosed #1
Jun 26, 2014

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