This CEO Is "Totally Committed To The Channel, But At The Same Time “Everything Is Going DIY.”

JH
John Honovich
Jun 29, 2016
IPVM

Adding that his company:

plans to make the device so easy to install that “locksmiths and maintenance people will be able to install the devices in addition to security dealers.”

Integrators, friend or foe?

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Brian Rhodes
Jun 29, 2016
IPVMU Certified

Man, he has a low opinion of locksmiths...

(2)
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Brian Rhodes
Jun 30, 2016
IPVMU Certified

To the original point, I think it is fairly bold for an access control CEO to say 'everything is going DIY'.

I agree with him in the verticals his product is competing in (residential and small office), but for heavy duty commercial/ industrial, institutional, and high-security, access control dealers aren't going away anytime soon.

As long as a security manager can simply pick up a phone to roll a truck, cut a PO against a certain account, and gripe to someone else when something breaks or isn't fixed to expectation, security integrators will be used.

It's not just a matter of complexity, it's a matter of resource allocation.

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