This CEO Is "Totally Committed To The Channel, But At The Same Time “Everything Is Going DIY.”

Adding that his company:

plans to make the device so easy to install that “locksmiths and maintenance people will be able to install the devices in addition to security dealers.”

Integrators, friend or foe?

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***, ** *** * *** ******* ** **********...

** *** ******** *****, * ***** ** ** ****** **** for ** ****** ******* *** ** *** '********** ** ***** DIY'.

* ***** **** *** ** *** ********* *** ******* ** competing ** (*********** *** ***** ******), *** *** ***** **** commercial/ **********, *************, *** ****-********, ****** ******* ******* ****'* ***** away ******* ****.

** **** ** * ******** ******* *** ****** **** ** a ***** ** **** * *****, *** * ** ******* a ******* *******, *** ***** ** ******* **** **** ********* breaks ** ***'* ***** ** ***********, ******** *********** **** ** used.

**'* *** **** * ****** ** **********, **'* * ****** of ******** **********.

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