Aaron, Colin now videoblogs for IFSECGlobal a few times a month (example), with the same basic format.
I like the production quality and think it's great marketing for manufacturers. However, as you say the technical depth is limited and the 'dislikes' section is typically very tame.
While I do think presentation is important, our focus is investing in more engineers to do more field testing on more products. Btw, we'll have an update on this next month :)
Actually, I don't see this at all as a competitor to IVPM. I appreciate someone researching this stuff so I don't have to. I like manufactuer's videos, but I don't want to spend the time needed to wade though the wide, wide, web to figure out who's producing them. I also thought the ideas about the hold up switch we're pretty cool (and I teach the stuff).
Cudos to Colin!