that just wants to get in and then get out without learning the product.
I'm defintely guilty of willful disregard for documentation. It's a disease, like a reverse OCD.
Unfairly perhaps, but anytime a tech (who is experienced with other similar units) needs to RTFM to do basic configuration on a device, that will often be viewed negatively.
The flip side of your frustration at dealer apathy is the number of hours wasted with less capable manuals than your own, often outdated, incomplete, incoherent and even flat-out incorrect.
Everyone dreads putting a half-hour trying to make sense out of some google translated manual from hell, only to end up mano a mano with the stubborn beast in the end anyway!
And I for one, feel better about a device when I configure it for the first time without reading the whole documentation. Because it gives me a confidence that when I need to to do something later on the unit, I won't have to go searching for where and in whatever form (built-in, online, CD, DVD, paper) the documentation exists before even starting.
Those are some of the reasons that I don't RTFM for devices all the time. That's probably not want you want to hear, but I doubt I'm alone either.
That said, as many times as I have saved 10 minutes, I'm sure there are just as many times that would have been solved quicker by reading something that was just a few feet away.
Finally, even if you have a great manual, I think its worth doing a focus group with integrators that have never used your product before. Ask them to try to install it WITHOUT the manual. You may find that their intuition is better than you might expect, and that with just some minor proccess changes, your products can be made less manual dependent.
Which is good for everyone, I would think...