https://en.wikipedia.org/wiki/AOMedia_Video_1
This looks like an end-all solution... cutting down the costs to market to people, and who knows, maybe there's a crypto-currency for those who want to compress their video retroactively without buying servers given that electricity becomes [more] expensive per kW the more kW you use per hour...
I do see the objection to the patenting companies of HEVC, despite my laissez faire stance on capitalism, in that CODECs are almost like patenting math; or for that matter, a crypto-standard.
Regardless, it WILL be exciting when the MB/s required for UHD x 30 FPS is a fraction of a spinning drives ability to buffer then play while re-buffering to record... which would nullify the necessity I feel towards SSD drives... which pay a smaller price for bi-directional traffic... as they don't have the head-bottleneck.
Anyway, while we're waiting for companies to even release products to consumers -- what products do you generally think of as "best quality" ?
Ambrella?
HiSilicon?
Texas Industries?
Others?
Prey tell.