The Hikvision Ballerina Is Here

JH
John Honovich
Aug 09, 2016
IPVM

Evidently, the new fall / ASIS marketing campaign:

It is different.

Vote:

(1)
Avatar
Jon Dillabaugh
Aug 09, 2016
Pro Focus LLC

Much more classy than booth babes or Austin Powers.

(2)
U
Undisclosed #1
Aug 09, 2016

I take it the ballerina is supposed to play off of their 'The Art of Surveillance' tag line? Is this campaign new just for ASIS or has Hik used that tag line before? I haven't seen it used before...

I didn't vote because there was no 'meh' choice.

I do, however, like their sub-header: Great Products | Greater Partnerships

That's pretty solid messaging, imo...

(1)
JH
John Honovich
Aug 09, 2016
IPVM

I have not seen 'The Art of Video Surveillance' used by them before but agree that it appears related to the Ballerina.

U
Undisclosed #3
Aug 09, 2016
IPVMU Certified

I didn't vote because there was no 'meh' choice.

Yawn here as well. Nothing new under the sun... except this:

Hik signs Erenthal to a $1,000,000 sponsorship deal.

He replaces ballerina, dons comical tutu and a big smile.

Call it "The Ari of Video Surveillance"

(3)
Avatar
Ari Erenthal
Aug 10, 2016
Chesapeake & Midlantic

I don't own a tutu but I'm sure my daughter would lend me hers.

(1)
U
Undisclosed #2
Aug 09, 2016

No hot Chinese school girls with "schooling the competition" I am not sold.

Its not even a Chinese ballerina.

(2)
U
Undisclosed
Sep 11, 2016

Some rich chick who burned through thousands of dollars of her parent's money taking lessons all the way through high school is not gonna motivate me to buy your security cameras. (Someone had to say it.) How did her parents ever pay for their S2 certifications? (See other post.)

Art? 3000 engineers to deliver art? But yes it's better than booth babes. I don't feel embarassed about sharing that advert with a female CIO when talking about camera purchasing.

U
Undisclosed #3
Sep 11, 2016
IPVMU Certified

I don't feel embarassed about sharing that advert with a female CIO...

Only with a male CIO? ;)

U
Undisclosed #3
Aug 10, 2016
IPVMU Certified

Hik's Engineering Dept. was finished with the Axis catalog so they gave it to Marketing:

(2)
JE
Jim Elder
Aug 10, 2016
IPVMU Certified

Wonder if they will have her performing in the booth at ASIS. A lot more elegant then the eye candy seen at the show in past years.

JH
John Honovich
Sep 10, 2016
IPVM

Hikvision explains its ballerina:

MC
Marty Calhoun
Sep 11, 2016
IPVMU Certified

Important News indeed, whats next?

(2)
U
Undisclosed #3
Sep 22, 2016
IPVMU Certified

IDIS imitates Art

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