CNL Marketing Evidently Has Nothing Better To Do

JH
John Honovich
Jul 31, 2015
IPVM

They have created a 'periodic table of the PSIM elements':

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Avatar
Brian Rhodes
Jul 31, 2015
IPVMU Certified

The 'Key Business Benefits' are in the noble gases position, that famously do nothing.

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U
Undisclosed #1
Aug 17, 2015
IPVMU Certified

...noble gases position, that famously do nothing.

Or so they thought... Key Business Benefits may still be vaporous though. :)

U
Undisclosed #1
Jul 31, 2015
IPVMU Certified

Probably a new hire from IFSEC.

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JH
John Honovich
Jul 31, 2015
IPVM

In all seriousness, if any marketers here could explain why this is good marketing, I'd like to hear it.

Are people supposed to see all the boxes and think 'wow psim does a lot'? Or are people expected to read the fine print or?

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U
Undisclosed #1
Jul 31, 2015
IPVMU Certified

Or are people expected to read the fine print or?

I, for one cannot read the fine print. Can you make it out on your copy?

GC
Greg Cortina
Jul 31, 2015
It's a simple way to tie in great memories from younger days in college to an educated buyer. Engineer to engineer speak....LOL
SM
Steve Mitchell
Jul 31, 2015

The 'chemistry' of PSIM creates magic you wouldn't understand.

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U
Undisclosed #1
Jul 31, 2015
IPVMU Certified

This has got Hing Hung's (Hg) name written all over it...

UI
Undisclosed Integrator #2
Jul 31, 2015

Maybe this is where the idea started?

Marketing Using the Periodic Table

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U
Undisclosed #3
Jul 31, 2015

Most likely. Usually only one new idea in marketing comes along every 5 years and then everyone else just copies and replicates it and tweets about The Top 5 Ways to Engage Customers with Periodic Tables.

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