CNL Marketing Evidently Has Nothing Better To Do

They have created a 'periodic table of the PSIM elements':


The 'Key Business Benefits' are in the noble gases position, that famously do nothing.

...noble gases position, that famously do nothing.

Or so they thought... Key Business Benefits may still be vaporous though. :)

Probably a new hire from IFSEC.

In all seriousness, if any marketers here could explain why this is good marketing, I'd like to hear it.

Are people supposed to see all the boxes and think 'wow psim does a lot'? Or are people expected to read the fine print or?

Or are people expected to read the fine print or?

I, for one cannot read the fine print. Can you make it out on your copy?

It's a simple way to tie in great memories from younger days in college to an educated buyer. Engineer to engineer speak....LOL

The 'chemistry' of PSIM creates magic you wouldn't understand.

This has got Hing Hung's (Hg) name written all over it...

Maybe this is where the idea started?

Marketing Using the Periodic Table

Most likely. Usually only one new idea in marketing comes along every 5 years and then everyone else just copies and replicates it and tweets about The Top 5 Ways to Engage Customers with Periodic Tables.