Have you seen this? I guess I am out of touch because I only heard about it recently.
Here's how The Elf on The Shelf is described:
"Christmas magic is very fragile and if an elf is touched it may lose that magic and be unable to fly back to the North Pole. Second, an elf cannot speak or move while anyone in the house is awake! An elf's job is to watch and listen."
I guess it teaches children the benefits of being constantly surveilled and reported on, which presumably is good for the security industry...
Weird deal though. Kids seem to get all worked about being good in front of the elf.
What do you think?